Product Marketing Manager, Platform

📌 Core Information

🔹 Job Title: Product Marketing Manager, Platform

🔹 Company: Zip

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days/week in office)

🔹 Category: Software Development

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Zip’s core platform capabilities and integrations
• Collaborating cross-functionally with product, design, engineering, sales, and marketing teams
• Conducting market research and competitive analysis to inform product positioning and strategy
• Creating compelling content and sales enablement materials to drive pipeline and accelerate sales
• Monitoring and analyzing KPIs to measure the effectiveness of product marketing initiatives

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and sales processes, as well as the ability to work effectively with cross-functional teams in a fast-paced environment.

📋 Key Responsibilities

✅ Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s core platform capabilities and integrations

✅ Develop platform-wide narratives and value propositions to target buyers, analysts, press, internal teams, and partners

✅ Partner with internal teams and partners to create compelling content that generates pipeline and accelerates sales

✅ Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats

✅ Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our platform

✅ Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement

✅ Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to drive successful product marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree or higher in a related field of study

Experience: 4+ years of product marketing experience in a fast-paced B2B SaaS company

Required Skills:

• Foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)

• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)

• Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals

• Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines

• An ability to work both independently and collaboratively

Preferred Skills:

• Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space

• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle

• Master’s degree or MBA

ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving successful product marketing initiatives are strongly preferred.

💰 Compensation & Benefits

Salary Range: $110,000 - $180,000 per year

Benefits:

• Start-up equity

• Full health, vision & dental coverage

• Catered lunches & dinners for SF employees

• Commuter benefit

• Team building events & happy hours

• Flexible PTO

• Apple equipment plus home office budget

• 401k plan

Working Hours: Full-time, with a flexible work arrangement that requires being in the office 3 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. Actual compensation may vary based on factors such as relevant experience, education, and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-powered procurement orchestration

Company Size: 201-500 employees (as of 2025)

Founded: 2020

Company Description:

• Zip is the world’s leading AI-powered procurement orchestration platform, empowering businesses to accelerate the procurement process, mitigate risk, and drive growth

• The company offers a single front door to unify the teams, tasks, and tools involved in working with suppliers, maximizing employee adoption of purchasing policies, and increasing spend visibility and control

• Zip is trusted by hundreds of leading enterprises worldwide, including AMD, Anthropic, Arm, Canva, Coinbase, Discover, Dollar Tree, HP, Instacart, Lyft, Northwestern Mutual, Pinterest, Prudential, Reddit, Sephora, Snowflake, Sprouts Farmers Market, and Toast

Company Specialties:

• procurement

• sourcing

• finance

• cloud-based financial applications

• purchasing

• spend management

• intake-to-procure

• procure-to-pay

• AI

• and procurement orchestration

Company Website: ziphq.com

ASSUMPTION: Zip is a rapidly growing startup with a strong focus on innovation and customer success. Applicants should be comfortable working in a dynamic, fast-paced environment and be eager to contribute to the company's continued growth and success.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Product Marketing

Work Arrangement: Hybrid, with a requirement to be in the office 3 days per week

Growth Opportunities:

• As Zip continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the product marketing team or the broader organization

• The company values internal promotions and provides opportunities for employees to grow and develop their skills

• Zip offers a dynamic and fast-paced work environment that encourages innovation and creativity

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career in the process.

🌍 Location & Work Environment

Office Type: Hybrid (3 days/week in office)

Office Location(s): 1 Sansome St., Ste 3000, San Francisco, CA 94104, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem and a strong focus on innovation

• The city offers a diverse range of cultural attractions, dining options, and outdoor activities

• Zip's office is located in the Financial District, providing easy access to public transportation and nearby amenities

Work Schedule: Full-time, with a flexible work arrangement that requires being in the office 3 days per week

ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to Zip's office in downtown San Francisco 3 days per week.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager

• On-site or virtual interview with the product marketing team

• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Product marketing skills and experience

• Communication and presentation skills

• Analytical and problem-solving skills

• Cultural fit and alignment with Zip's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills

• Be prepared to discuss your experience with go-to-market strategies, sales enablement, and content creation

• Demonstrate your understanding of Zip's platform and the procurement orchestration space

ATS Keywords: Product Marketing, Go-to-Market, Sales Enablement, Content Creation, Market Research, Procurement, Procurement Orchestration, AI, B2B SaaS

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their approach to product marketing in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• Asana

• Slack

• Google Workspace (Gmail, Google Docs, Sheets, Slides)

• Salesforce

• HubSpot

• Marketo

ASSUMPTION: Applicants should be comfortable using a variety of collaboration, communication, and marketing tools to facilitate cross-functional teamwork and drive product marketing initiatives.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric

• Innovative

• Collaborative

• Data-driven

• Accountable

Work Style:

• Fast-paced and dynamic

• Cross-functional and collaborative

• Data-driven and analytical

• Results-oriented and accountable

• Customer-focused and customer-centric

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?

• Are you comfortable working collaboratively with cross-functional teams?

• Do you have a strong customer focus and a data-driven approach to decision-making?

ASSUMPTION: Applicants should assess their fit with Zip's values and work style to ensure a strong cultural fit and a successful integration into the team.

⚠️ Potential Challenges

• The role requires a strong understanding of the procurement orchestration space and the ability to quickly get up to speed on Zip's platform and its competitive landscape

• Applicants may face a steep learning curve in their first few months in the role

• The role requires a high degree of collaboration and communication with cross-functional teams, which may present challenges in a fast-paced, dynamic work environment

• Applicants may need to balance multiple projects and priorities simultaneously, requiring strong project management skills and the ability to prioritize effectively

ASSUMPTION: Applicants should be prepared to face these challenges and be eager to learn and grow in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Product Marketing Manager, Platform at Zip vs. Product Marketing Manager, Enterprise Software: The former role focuses specifically on Zip's core platform capabilities and integrations, while the latter role may have a broader scope across the company's product portfolio

• Product Marketing Manager, Platform at Zip vs. Product Marketing Manager, SaaS: The former role requires a deep understanding of the procurement orchestration space and Zip's platform, while the latter role may be more generalist in nature and focus on a broader range of SaaS products

• Product Marketing Manager, Platform at Zip vs. Product Marketing Manager, Industry-Specific SaaS: The former role requires a strong understanding of the procurement orchestration space and Zip's platform, while the latter role may focus on a specific industry vertical or niche within the broader SaaS landscape

ASSUMPTION: Applicants should consider the specific focus and requirements of this role compared to similar product marketing roles in the broader SaaS landscape.

📝 Sample Projects

• Developing a go-to-market strategy for a new platform-level capability, including positioning, messaging, and sales enablement materials

• Conducting market research and competitive analysis to inform product positioning and strategy for an existing platform capability

• Creating a suite of sales enablement tools, such as battle cards, one-pagers, and sales playbooks, to differentiate Zip's platform in the market

ASSUMPTION: Applicants should be prepared to discuss their experience with similar product marketing projects and their approach to driving successful outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Zip's core platform capabilities and integrations, and how this role will contribute to its evolution?

• How does the product marketing team collaborate with cross-functional teams, such as product, design, engineering, and sales, to drive successful product marketing initiatives?

• What are the most significant challenges facing the procurement orchestration space, and how does Zip's platform address these challenges?

• How does Zip measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most important for this role?

• What opportunities exist for growth and development within the product marketing team and the broader organization at Zip?

ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and their understanding of Zip's platform and the procurement orchestration space.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/zip/ca8f961d-84b9-4bdc-b193-ad1fefbf647d
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on go-to-market strategies, sales enablement, and content creation

• Prepare for your interview by researching Zip's platform and the procurement orchestration space, and be ready to discuss your approach to product marketing in a fast-paced, dynamic environment

• If selected for an on-site or virtual interview, be prepared to present your ideas and insights on how to drive successful product marketing initiatives for Zip's core platform capabilities and integrations

• Follow up with the hiring manager or your point of contact at Zip within 24 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.