📌 Core Information
🔹 Job Title: Product Marketing Manager - Platform & API’s
🔹 Company: Celonis
🔹 Location: Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing product positioning, messaging, and launches for Celonis’ platform and APIs
- Enabling and supporting the go-to-market and marketing teams
- Informing product strategy by understanding buyer behaviors and criteria
- Driving product adoption and success through compelling pitch decks, demos, and thought leadership
ASSUMPTION: This role requires a strong understanding of software products, market research, and competitive intelligence. The ideal candidate will have experience in product marketing, presales, or a related field.
📋 Key Responsibilities
✅ Create product positioning and messaging for global scalability, differentiating Celonis’ product within the market
✅ Craft compelling pitch decks, demos, keynotes, and event sessions tailored to the target audience
✅ Be the go-to expert on how Celonis’ product showcases the capabilities of the platform
✅ Utilize sales engagement, market research, and competitive intelligence to dominate the product area market
✅ Collaborate with cross-functional teams to define and execute effective go-to-market strategies
✅ Partner with the product management team to strategize and launch new products, ensuring ongoing adoption
✅ Develop a deep understanding of buyer behaviors, criteria, and influencers to inform product strategies
✅ Understand the product’s value proposition and competition, coaching teams on outmaneuvering rivals
✅ Work closely with the demand generation team to develop impactful campaigns driving pipeline growth
✅ Collaborate with the content marketing team to produce compelling materials such as solution briefs, white papers, blogs, videos, and third-party articles
✅ Establish thought leadership by participating in events, social media, press, and industry analyst engagements
ASSUMPTION: This role requires strong communication, analytical, and presentation skills. The ideal candidate will be proactive, agile, and team-oriented, with a bias towards action and delivering measurable results.
🎯 Required Qualifications
Education: Bachelor’s degree in a quantitative field such as Engineering, Computer Science, or equivalent
Experience: 4+ years of experience working in software product management, presales, consulting, or product marketing
Required Skills:
- Expertise within open-platform strategies and APIs
- Track record of successfully launching data-focused products
- Experience presenting at conferences and customer engagements
- Highly logical and analytical, with an enthusiasm for connecting dots between ideas
- Proactive, with strong ownership of all workstreams touched
- Agile and team-oriented, ability to give and receive feedback, change tack, and collaborate with a team to achieve a goal
- A bias towards action and delivering measurable results with a consistent track record of successful projects
Preferred Skills:
- Experience working with process mining technology
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience in the software industry and familiarity with process mining technology would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated based on market research and company size)
Benefits:
- Equity (restricted stock units)
- Life insurance
- Time off
- Generous leave for new parents from day one
- Subsidized gym membership
- Access to counseling
- Virtual events on well-being topics
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Celonis is a leading provider of process mining technology, helping companies make processes work for people, companies, and the planet. They operate in the Software Development industry.
Company Size: Celonis has 1,001-5,000 employees, making it a mid-sized to large company. This size allows for ample opportunities for collaboration and growth but may also mean more bureaucracy and slower decision-making.
Founded: Celonis was founded in 2011 and has since grown to become a global leader in its field, with offices worldwide.
Company Description:
- Celonis helps some of the world’s largest and most esteemed brands make processes work for people, companies, and the planet.
- The Celonis Process Intelligence Platform uses process mining and AI to give you a living digital twin of your business operation.
- Since 2011, the Celonis platform has enabled its customers to identify more than $18 billion in value.
Company Specialties:
- Process Mining
- Big Data
- Business Analytics
- Business Processes
- Intelligent Business Cloud
- Intelligent Business System
- Digital Transformation
- Business Process Automation
- Robotic Process Automation
- Machine Learning
- Artificial Intelligence
- SaaS
- Big Data Analysis
- Business Process Analysis
- Process Analytics
- Digital Innovation
- Software Development
- Real Time Optimisation
- and Execution Management System
Company Website: www.celonis.com
ASSUMPTION: Celonis is a well-established company with a strong focus on innovation and growth. They value diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment.
📊 Role Analysis
Career Level: This role is at the mid-level to senior level within the product marketing career path.
Reporting Structure: The Product Marketing Manager will report directly to the Director of Product Marketing for Platform.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements in the future.
Growth Opportunities:
- Potential career progression to a senior or director-level role within product marketing or a related field
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to learning and development resources, including mentorships and an L&D platform
ASSUMPTION: Celonis offers numerous growth opportunities for employees, with a clear focus on career paths and internal mobility.
🌍 Location & Work Environment
Office Type: Celonis’ Madrid office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Calle de Prim, 19, Madrid, Community of Madrid 28004, ES
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
- The city is known for its vibrant culture, rich history, and diverse culinary scene.
- Madrid is a major economic hub, with a strong focus on technology, finance, and tourism industries.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, Celonis offers flexible work arrangements to accommodate individual needs.
ASSUMPTION: Madrid offers a high quality of life, with a competitive job market, affordable cost of living, and numerous cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Market research and competitive intelligence skills
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Celonis’ values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing
- Research Celonis’ products, competitors, and market position to demonstrate your understanding of the role and industry
- Practice your presentation skills and be ready to discuss your experience with open-platform strategies and APIs
ATS Keywords: Product Marketing, Platform, APIs, Go-to-Market, Market Research, Competitive Intelligence, Pitch Decks, Demos, Thought Leadership, Process Mining, Software Development
ASSUMPTION: Celonis uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Salesforce
- Marketo
- Asana
- Slack
- Zoom
- Process mining tools (e.g., Celonis, UiPath, Automation Anywhere)
ASSUMPTION: Celonis uses a variety of tools and technologies to facilitate collaboration, communication, and project management. Familiarity with these tools is not required but can be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Live for Customer Value
- The Best Team Wins
- We Own It
- Earth Is Our Future
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Focused on delivering results and driving impact
Self-Assessment Questions:
- Do you align with Celonis’ values, particularly “Live for Customer Value” and “We Own It”?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and teamwork?
- Do you have experience working with diverse teams and stakeholders, both within and outside of the organization?
ASSUMPTION: Celonis values a strong cultural fit and looks for candidates who align with their core values and work style. Assessing your fit with these factors can help you determine if Celonis is the right company for you.
⚠️ Potential Challenges
- The role may require frequent travel to attend industry events, conferences, and customer engagements
- The fast-paced nature of the role may result in fluctuating workloads and tight deadlines
- The competitive landscape of the software industry may present challenges in differentiating Celonis’ product within the market
- The role may require working with complex technical concepts and presenting to CXO-level audiences
ASSUMPTION: These challenges are inherent to the role and industry, and candidates should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or Product Marketing Manager - Solutions role within the software industry
- However, this role focuses specifically on Celonis’ platform and APIs, making it a unique opportunity to work on core products within the company
- Career progression in this role may lead to senior or director-level positions within product marketing or related fields, such as product management or business development
ASSUMPTION: While this role shares similarities with other product marketing roles, its focus on Celonis’ platform and APIs makes it a unique opportunity with distinct growth and development prospects.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new product launch, including positioning, messaging, and launch plan
- Conducting market research and competitive analysis to inform product positioning and differentiation
- Creating a thought leadership campaign to establish Celonis as a leading expert in process mining and intelligent business systems
ASSUMPTION: These sample projects are representative of the types of initiatives the Product Marketing Manager - Platform & API’s may work on, but the specific projects will vary based on the company’s priorities and the individual’s skills and interests.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the platform and APIs product area, and how can this role help address them?
- How does this role collaborate with the product management team, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills for success in this role, and how do they align with Celonis’ company values?
- How does Celonis support the growth and development of its employees, particularly in the product marketing function?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, allowing you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, open-platform strategies, and APIs
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing
- Research Celonis’ products, competitors, and market position to demonstrate your understanding of the role and industry
- Practice your presentation skills and be ready to discuss your experience with open-platform strategies and APIs
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
