📌 Core Information
🔹 Job Title: Product Marketing Manager (PLM)
🔹 Company: Revalize
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy, positioning, and promotion for Revalize's transactional and complex engineering products
- Conducting market research and competitor analysis to inform product positioning and strategies
- Executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption
- Optimizing the e-store for conversions and enhancing the customer experience
- Collaborating cross-functionally with product, design, and sales teams to ensure alignment on campaign timelines and messaging
ASSUMPTION: This role requires a strong understanding of both manufacturing/engineering software and e-commerce workflows, as well as excellent communication and analytical skills.
📋 Key Responsibilities
✅ Conduct market research and analysis to understand customer needs, trends, and competitor activity
✅ Define clear, consistent, and engaging product messaging and positioning that resonates with the target audience
✅ Plan and execute product launches and integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing
✅ Optimize product pages, images, descriptions, pricing, and call-to-action buttons for conversions
✅ Monitor sales data and identify areas for improvement in the marketing funnel
✅ Track and report on the success of product marketing initiatives, providing insights into what's working and areas for improvement
✅ Define ideal customer profiles within discrete manufacturing, food and beverage, and other industry verticals to inform PLM and ecommerce product roadmaps
✅ Identify industry associations, events, sponsorships, and publications to support marketing activities across verticals
✅ Develop positioning, packaging, and pricing for vertical bundles within ecommerce and PLM product lines
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in manufacturing or engineering software, e-commerce workflows, preferably with SaaS solutions
Required Skills:
- Proven experience executing go-to-market strategies, product launches, and marketing campaigns
- Strong communication skills, with the ability to define product value propositions, differentiators, and key messaging
- Ability to conduct relevant market research, competitor analysis, and customer segmentation
- Understanding of the online buying journey and how best to drive demand and conversion
- Ability to execute at scale and at pace in a complex, fast-moving business
- Demonstrated ability to work effectively in a remote environment
Preferred Skills:
- Experience with PLM software or industry verticals
- Fluency in additional languages
ASSUMPTION: Candidates with experience in both manufacturing/engineering software and e-commerce workflows will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level product marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week, EST time zone for US employees, CET for EMEA employees)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on manufacturing and engineering solutions
Company Size: Medium (501-1,000 employees) - This size allows for a good balance between growth opportunities and a well-established company structure.
Founded: 2021 - Revalize is a relatively new company, which may offer more opportunities for growth and innovation.
Company Description:
- Empowers manufacturing businesses to better design, model, develop, and sell, driving greater outcomes across the entire value chain
- Offers a portfolio of industry-leading CPQ, PLM, and design solutions
- Serves more than 15,000 customers across the globe
Company Specialties:
- Software Development
- Database Management
- Revenue Operations
- Commercial Operations
- Process Automation
- Enterprise Product Configurator Software
- E-Catalog Software
- CPQ
- Configure, Price, Quote
- Product Configuration
- Sales Configurator
- Salesforce Integration
- Oracle Integration
- NetSuite Integration
- SAP Integration
Company Website: www.revalizesoftware.com
ASSUMPTION: Revalize's focus on manufacturing and engineering software presents unique opportunities and challenges for this role.
📊 Role Analysis
Career Level: Mid-level - This role requires a balance of experience and growth potential, making it an ideal fit for mid-career professionals.
Reporting Structure: This role reports directly to the Director of Product Marketing and collaborates cross-functionally with product, design, and sales teams.
Work Arrangement: Remote (Solely) - This role requires a high level of autonomy and the ability to work effectively in a remote environment.
Growth Opportunities:
- Potential to take on more responsibility as the company grows and expands its product offerings
- Opportunities to work on diverse projects across various industry verticals
- Possibility to transition into a more senior role or specialize in a specific area of interest
ASSUMPTION: The remote nature of this role may present unique challenges and opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.
Office Location(s): N/A (Remote position)
Geographic Context:
- United States - This role is based in the United States, which may require some overlap with EST business hours
- Global customer base - Revalize serves customers across the globe, presenting opportunities to work on international projects
- Remote work environment - This role requires a high level of self-motivation and the ability to work effectively in a remote setting
Work Schedule: Full-time (40 hours per week, EST time zone for US employees, CET for EMEA employees) - This role may require some flexibility to accommodate meetings and collaborations with global team members.
ASSUMPTION: The remote nature of this role may present unique challenges and opportunities for communication and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- 30-minute online assessment
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Revalize's products and the manufacturing/engineering software industry
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Product Marketing, Market Research, E-commerce, Go-to-Market Strategy, Data Analysis, Customer Experience, Sales Optimization, Performance Reporting, Budget Management, Communication Skills, Product Positioning, SEO, PPC, Content Marketing, A/B Testing, Customer Segmentation
ASSUMPTION: The application process for this role may be more competitive due to the unique combination of required skills and experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Pay-per-click (PPC) advertising platforms (e.g., Google Ads, Facebook Ads)
- E-commerce platforms (e.g., Shopify, Magento)
- Product information management (PIM) systems (e.g., Akeneo, Pimcore)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric - Revalize prioritizes understanding and meeting the needs of its customers
- Innovation - Revalize encourages creativity and continuous improvement
- Collaboration - Revalize fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Autonomous - This role requires a high level of self-motivation and the ability to work independently
- Adaptable - This role may require flexibility to accommodate changing priorities and projects
- Data-driven - This role requires a strong analytical mindset and the ability to make data-informed decisions
Self-Assessment Questions:
- Do you have a proven track record of driving product marketing campaigns that have resulted in increased sales or market share?
- Are you comfortable working in a remote environment and managing your time effectively?
- Do you have experience conducting market research and using data to inform product positioning and strategies?
ASSUMPTION: Revalize's focus on customer-centricity, innovation, and collaboration presents unique opportunities and challenges for this role.
⚠️ Potential Challenges
- Balancing the demands of multiple products and industry verticals
- Managing a remote team and ensuring effective communication and collaboration
- Keeping up with the fast-paced nature of the manufacturing and engineering software industry
- Adapting to the unique requirements of the PLM industry and its customers
ASSUMPTION: The unique combination of required skills and experience for this role may present both challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Product Marketing Manager (PLM) vs. Product Marketing Manager (CPQ) - This role focuses more on complex engineering products and industry verticals, while the CPQ-focused role may be more focused on transactional products and e-commerce workflows
- Industry-specific context - Revalize's focus on manufacturing and engineering software presents unique opportunities and challenges for this role
- Career path comparison - This role may offer opportunities to transition into more senior roles or specialize in a specific area of interest, such as PLM or e-commerce
ASSUMPTION: The unique combination of required skills and experience for this role may present both challenges and opportunities for career growth and development.
📝 Sample Projects
- Conducting market research and competitor analysis to inform the positioning and messaging for a new PLM product launch
- Developing and executing a go-to-market strategy for a bundle of e-commerce products targeted at a specific industry vertical
- Optimizing the e-store for conversions through A/B testing and continuous improvement
ASSUMPTION: The specific projects required for this role may vary depending on the company's product roadmap and marketing priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader product marketing organization?
- How does Revalize support the growth and development of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Revalize measure the success of its product marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the product marketing team, and how can this role help address them?
ASSUMPTION: The interview process for this role may be more competitive due to the unique combination of required skills and experience.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Complete the 30-minute online assessment as part of your application
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
