📌 Core Information
🔹 Job Title: Product Marketing Manager (PLM Solutions)
🔹 Company: Revalize
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy, positioning, and promotion for Revalize's e-commerce and PLM products
- Conducting market research and analysis to understand customer needs and trends
- Executing go-to-market strategies and product launches
- Optimizing the online store for conversions and enhancing customer experience
- Collaborating cross-functionally with product, design, and sales teams
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and customer-centricity.
📋 Key Responsibilities
✅ Conduct market research and analysis to understand customer needs, trends, and competitor activity
✅ Develop clear, consistent, and engaging product content that communicates benefits and differentiators
✅ Plan and execute product launches and integrated marketing campaigns
✅ Collaborate with cross-functional teams to ensure alignment on campaign timelines and messaging
✅ Optimize product pages, pricing, and calls-to-action for conversions
✅ Monitor sales data and identify areas for improvement in the marketing funnel
✅ Track and report on the success of product marketing initiatives
✅ Manage the product marketing budget for the e-store
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in manufacturing or engineering software, e-commerce workflows, preferably with SaaS solutions
Required Skills:
- Proven experience executing go-to-market strategies, product launches, and marketing campaigns
- Strong communication skills, with ability to define product value propositions, differentiators, and key messaging
- Ability to conduct relevant market research, competitor analysis, and customer segmentation
- Understanding of the online buying journey and how best to drive demand and conversion
- Ability to execute at scale and at pace in a complex, fast-moving business
- Demonstrated ability to work effectively in a remote environment
Preferred Skills:
- Experience with PLM solutions
- Fluency in additional languages
ASSUMPTION: Candidates with experience in manufacturing software and e-commerce will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible working hours
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on manufacturing and engineering solutions
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2021, with a short history but a strong focus on innovation and growth
Company Description:
- Empowers manufacturing businesses to better design, model, develop, and sell
- Offers industry-leading CPQ, PLM, and design solutions
- Serves over 15,000 customers globally
Company Specialties:
- Software Development
- Database Management
- Revenue Operations
- Commercial Operations
- Process Automation
- Enterprise Product Configurator Software
- E-Catalog Software
- CPQ
- PLM
Company Website: https://www.revalizesoftware.com
ASSUMPTION: Revalize is a growing company with a strong focus on innovation and customer success, providing ample opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Remote solely, with flexible working hours and a results-driven work environment
Growth Opportunities:
- Advancement within the marketing department
- Expansion of responsibilities to include additional product lines or regions
- Potential leadership roles as the company continues to grow
ASSUMPTION: This role offers strong potential for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Opportunity to work with a global team and customer base
- No commuting time, allowing for more productive work hours
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The remote work arrangement provides a high degree of flexibility and autonomy, with the expectation of regular communication and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Marketing and product strategy development
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the manufacturing software industry and e-commerce best practices
- Prepare examples of successful marketing campaigns or product launches you've led in the past
- Be ready to discuss your approach to market research and data-driven decision making
ATS Keywords: Product Marketing, Market Research, E-commerce, Go-to-Market Strategy, Product Positioning, Customer Experience, Sales Optimization, Data Analysis, SEO, PPC, Content Marketing, Budget Management, Communication Skills, Remote Work, PLM Solutions, Customer Segmentation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the marketing department.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Continuous learning
Work Style:
- Results-driven and autonomous
- Strong communicator and collaborator
- Adaptable and flexible in a fast-paced environment
- Data-driven and analytical
Self-Assessment Questions:
- How do you approach market research and understanding customer needs?
- Can you provide an example of a successful marketing campaign you've led, and what made it successful?
- How do you stay organized and manage your time in a remote work environment?
ASSUMPTION: Revalize values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in the market and customer needs
- Collaborating effectively with remote team members and stakeholders
- Balancing strategic thinking with tactical execution
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Product Marketing Manager (PLM Solutions) vs. Product Marketing Manager (CPQ Solutions): Focus on different product lines, with similar responsibilities and required skills
- Industry-specific context: Manufacturing software industry vs. other software industries
- Career path comparison: Potential growth opportunities within the marketing department or into leadership roles
ASSUMPTION: This role offers a unique focus on PLM solutions within the manufacturing software industry, with opportunities for growth and development within the marketing department.
📝 Sample Projects
- Conducting market research and developing customer personas for a new PLM product launch
- Creating and executing a go-to-market strategy for an existing e-commerce product, resulting in a 20% increase in sales
- Optimizing product pages and calls-to-action, leading to a 15% increase in conversion rates
ASSUMPTION: These sample projects demonstrate the candidate's ability to conduct market research, develop strategic marketing plans, and execute tactical campaigns to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its PLM product line, and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure alignment on campaign timelines and messaging?
- What are the most important qualities you look for in a Product Marketing Manager, and how do you see this role evolving over time?
- How does Revalize support the professional development and growth of its employees?
- What is the company's approach to remote work and collaboration, and how do you ensure a positive work environment for remote team members?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's long-term vision, team dynamics, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or product launches you've led in the past
- Be ready to discuss your approach to market research and data-driven decision making
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
