📌 Core Information
🔹 Job Title: Product Marketing Manager, Prime Marketing, North America Stores Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA; Santa Monica, CA; New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving comprehensive campaign strategy from concept to execution
- Ensuring creative excellence and brand consistency
- Optimizing campaign performance through data-driven insights and A/B testing
- Leading creative innovation for Prime's marketing initiatives
- Managing creative agencies and budgets
ASSUMPTION: This role requires a strong background in campaign management, creative development, and data analysis. It is ideal for candidates with experience in marketing agencies or similar in-house roles.
📋 Key Responsibilities
✅ Drive comprehensive campaign strategy from concept to execution, ensuring creative excellence and brand consistency
✅ Own the creative development process including brief writing, creative reviews, and final approvals
✅ Build and maintain strong relationships with creative agencies, managing both deliverables and budgets
✅ Optimize campaign performance through data-driven insights and A/B testing in partnership with channel owners
✅ Lead creative innovation for Prime's most visible marketing initiatives
✅ Oversee resource allocation and creative production timelines
✅ Scale successful creative approaches across channels while testing new formats and messaging
✅ Implement tech solutions to streamline workflows and amplify team productivity
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and data analysis. It requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, advertising, or a related field
Required Skills:
- Proven experience in campaign strategy and management
- Strong creative development and review skills
- Budget management and agency relationship experience
- Data analysis and A/B testing skills
- Familiarity with tech solutions for workflow optimization
Preferred Skills:
- Experience with Amazon or similar e-commerce platforms
- Fluency in multiple languages
- Experience with project management tools
ASSUMPTION: This role requires a unique blend of strategic, creative, and analytical skills. Candidates with experience in marketing agencies or similar in-house roles are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and parental leave
- Adoption assistance
- Employee discounts
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,000+ employees
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform development and operation
- Cloud computing services
- Digital content and devices
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, established company with a strong focus on innovation and customer experience. This role offers opportunities for career growth and exposure to various aspects of the business.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Channel Marketing Manager
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-visibility marketing initiatives
- Chance to gain experience in a fast-paced, dynamic environment
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces
Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY
Geographic Context:
- Seattle: Known for its tech industry, coffee culture, and outdoor activities
- Santa Monica: Located in Los Angeles, known for its beach lifestyle, tech industry, and entertainment industry
- New York: Known for its fast-paced lifestyle, cultural diversity, and financial industry
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and potential stakeholders
- Final interview with the director of marketing
Key Assessment Areas:
- Campaign strategy and management skills
- Creative development and review skills
- Budget management and agency relationship experience
- Data analysis and A/B testing skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant campaign management and creative development experience in your resume
- Include specific examples of data-driven insights and A/B testing results in your resume or cover letter
- Demonstrate your understanding of Amazon's brand and marketing initiatives in your cover letter
ATS Keywords: Campaign strategy, creative development, data analysis, A/B testing, Amazon Prime, marketing initiatives
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Tech solutions for workflow optimization (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Build positively inclusive teams with diverse backgrounds
Work Style:
- Fast-paced and dynamic
- Collaborative and innovative
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have experience driving comprehensive campaign strategy from concept to execution?
- Are you comfortable managing creative agencies and budgets?
- Do you have strong data analysis and A/B testing skills?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you align with Amazon's leadership principles?
ASSUMPTION: Amazon values candidates who are customer-obsessed, innovative, and results-oriented. Candidates should demonstrate these qualities in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple creative agencies and projects simultaneously
- Balancing data-driven insights with creative excellence
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Campaign Manager role in a marketing agency or similar in-house role
- However, this role offers the opportunity to work on high-visibility marketing initiatives for one of the world's leading e-commerce platforms
- Career progression may be faster in a larger organization like Amazon
ASSUMPTION: This role offers unique opportunities for career growth and exposure to various aspects of the business.
📝 Sample Projects
- Developing and executing a comprehensive campaign strategy for a new Prime benefit or feature launch
- Managing creative agencies to develop and produce campaign assets, including video, print, and digital content
- Analyzing campaign performance data and optimizing creative approaches through A/B testing
ASSUMPTION: These projects require strong campaign management, creative development, and data analysis skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for Prime?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for career growth and development within the marketing organization?
- How does Amazon support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you better understand the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant campaign management and creative development experience
- Write a cover letter demonstrating your understanding of Amazon's brand and marketing initiatives
- Prepare examples of data-driven insights and A/B testing results to discuss in your interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
