📌 Core Information
🔹 Job Title: Product Marketing Manager, Prime Video Channels
🔹 Company: Amazon
🔹 Location: London, UK
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Defining marketing strategies for content on the Prime Video app
- Driving subscriber growth for Prime Video Channels across Europe
- Collaborating with product teams to inform product roadmaps and launch strategies
- Owning marketing tests and plans to drive business growth
- Analyzing performance KPIs to scale wins and optimize performance
ASSUMPTION: This role requires a strong understanding of both marketing strategies and product management, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Define and execute marketing strategies for content on the Prime Video app to drive subscriber growth for Prime Video Channels across Europe
✅ Collaborate with product teams to inform product roadmaps and create and deliver product launch go-to-market strategies
✅ Own marketing tests and plans that drive business growth and optimize performance ongoing
✅ Dive deep into performance KPIs to scale wins and optimize performance
ASSUMPTION: This role requires a proactive approach to identifying and resolving gaps to goals, as well as the ability to work autonomously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of driving results and experience working autonomously to identify and resolve gaps to goals
Required Skills:
- Proven experience in product marketing or a related field
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in English
Preferred Skills:
- Experience in the entertainment industry
- Fluency in additional European languages
ASSUMPTION: While experience in the entertainment industry is not required, it may be beneficial for understanding the unique aspects of this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £75,000 per year (based on industry standards for a Product Marketing Manager in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policies
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday-Friday, 9am-5pm, with flexibility for meetings and project deadlines
ASSUMPTION: Salary and benefits information is based on industry standards for this role and location, and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is known for its innovative culture and commitment to operational excellence
Company Specialties:
- E-commerce platform development and operation
- Cloud computing services
- Digital content and streaming services
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Manager of Prime Video Channels Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, given Amazon's size and diverse business segments.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): London, UK
Geographic Context:
- London is a major global city with a vibrant cultural scene and numerous entertainment options
- The office is located in a central area with easy access to public transportation
- London offers a diverse range of neighborhoods and communities
Work Schedule: Standard business hours with flexibility for meetings and project deadlines
ASSUMPTION: The central location of the office and the vibrant cultural scene in London provide numerous opportunities for entertainment and networking outside of work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interviews with the hiring manager and other team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Understanding of marketing strategies and product management
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on results and impact
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Amazon's culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
ATS Keywords: Product marketing, subscriber growth, cross-functional collaboration, performance analysis, marketing strategy, product launch, business growth, KPI optimization
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, given Amazon's size and the high demand for its positions.
🛠️ Tools & Technologies
- Amazon's internal tools and platforms, such as A9 and Amazon Redshift
- Marketing automation tools, such as Salesforce Marketing Cloud or Adobe Campaign
- Data analysis tools, such as Excel or Google Analytics
ASSUMPTION: Familiarity with Amazon's internal tools and platforms may be beneficial, but not required, for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a proven track record of driving results and working autonomously to identify and resolve gaps to goals?
ASSUMPTION: Amazon's culture is fast-paced and innovative, with a strong focus on customer obsession and operational excellence.
⚠️ Potential Challenges
- Highly competitive job market and interview process
- Fast-paced work environment that may require long hours and flexibility for meetings and project deadlines
- Need to balance marketing strategies with product roadmaps and launch timelines
- Potential for frequent travel to other European offices and events
ASSUMPTION: These challenges are common to roles within large, fast-growing companies and can be managed effectively by the right candidate.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to work on a large-scale, global entertainment service
- Unlike other marketing roles, this position requires a strong understanding of both marketing strategies and product management
- Career progression in this role may lead to senior marketing or product management positions within Amazon or other entertainment companies
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing roles, given the scale and global nature of the Prime Video Channels service.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new channel on Prime Video
- Analyzing customer data to identify trends and opportunities for subscriber growth
- Collaborating with product teams to optimize the user experience for Prime Video Channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for this role, from strategic marketing planning to data analysis and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing and product strategy for Prime Video Channels?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees in this role?
- What are the key challenges facing the Prime Video Channels team, and how can this role help address them?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the team dynamics, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements, focusing on results and impact
- Write a cover letter that demonstrates your understanding of the role and your fit with Amazon's culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
