📌 Core Information
🔹 Job Title: Product Marketing Manager, Product Launches
🔹 Company: Greenhouse
🔹 Location: Anywhere in the United States
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing efforts and managing cross-functional projects
- Leading go-to-market planning and execution for product launches
- Creating enablement content and measuring launch performance
- Collaborating with various teams, including Product, Sales, Marketing, and Customer Success
ASSUMPTION: This role requires a high level of organization, communication, and cross-functional collaboration. It is well-suited for individuals who thrive in fast-paced environments and can manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Drive project management of product marketing efforts, including quarterly product package launches, monthly newsletters, roadmap webinars, and monthly Sales and CS enablement sessions
✅ Lead go-to-market planning and execution for launches, owning timelines, stakeholder alignment, and deliverables
✅ Contribute to messaging frameworks that position Greenhouse products in a clear, compelling, and differentiated way
✅ Help shape integrated campaign strategies, ensuring launches are aligned across marketing channels and connected to broader GTM priorities
✅ Create enablement content, including monthly CGS sessions, product launch materials, and roadmap sessions to support Sales and CS in understanding and promoting releases
✅ Measure launch performance, gather feedback, and refine the approach to bringing products to market, focusing on adoption, usage, and internal readiness
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and analytical thinking. It requires strong communication skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in product marketing, ideally at a B2B SaaS company
Required Skills:
- Proven track record of successfully launching products and managing complex cross-functional projects
- Ability to build detailed launch plans, coordinate timelines, run GTM checklists, and keep cross-functional teams on track
- Strong written and verbal communication skills, with the ability to tailor messaging for different channels and personas
- Experience partnering with sales and creating enablement content that drives impact
- Understanding of integrated marketing campaigns and how PMM fits into the broader GTM ecosystem
Preferred Skills:
- Experience with Greenhouse or similar HR tech software
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: While the job description lists specific qualifications, Greenhouse is an equal opportunity employer and encourages applicants who may not meet 100% of the qualifications but are still interested in the role to apply.
💰 Compensation & Benefits
Salary Range: $84,000 - $142,000 per year
Benefits:
- Medical, dental, and vision insurance
- Basic life insurance
- Mental health resources
- Financial wellness benefits
- Fully paid parental leave program
- Short-term and long-term disability coverage (for US-based employees)
- 401(k) plan and company match (for US-based employees)
- Paid holidays, paid sick leave, and paid vacation time (for US-based employees)
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for product marketing managers in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Greenhouse operates in the HR tech industry, focusing on providing comprehensive hiring solutions for companies of all sizes. The market is competitive, with established players and numerous startups vying for market share.
Company Size: Greenhouse has 501-1,000 employees, making it a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a larger organization.
Founded: Greenhouse was founded in 2012 and has since grown to become a leading hiring platform, serving over 7,500 companies across diverse industry verticals.
Company Description:
- Greenhouse is the all-together hiring platform, giving companies of all sizes everything they need to hire better
- The software provides comprehensive solutions – from sourcing to onboarding – that seamlessly support collaborative decision-making, more fair and equitable hiring, and ultimately, business growth
- Greenhouse has won numerous awards, including Fortune Best Workplaces, Glassdoor #1 Best Place to Work, and Forbes Cloud 100
Company Specialties:
- Recruiting
- Talent
- HR
- SaaS
- Hiring
- and Onboarding
Company Website: Greenhouse
ASSUMPTION: Greenhouse is a well-established company in the HR tech industry, with a strong focus on providing innovative solutions for its clients. The company's success is driven by its commitment to continuous improvement and customer satisfaction.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring several years of experience in product marketing and a strong understanding of the product marketing lifecycle.
Reporting Structure: The Product Marketing Manager, Product Launches, will report directly to the Senior Director of Product Marketing and work closely with cross-functional teams, including Product, Sales, Marketing, and Customer Success.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from anywhere in the United States.
Growth Opportunities:
- Greenhouse offers a performance review program that provides actionable feedback and a bonus structure that rewards great performance
- The company nurtures leaders who create an inclusive culture and invests in employee resource groups that celebrate differences and life experiences
- Greenhouse has been recognized as an award-winning culture, including Fortune's Best Places to Work and Inc.'s Best Workplaces multiple years in a row
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on continuous learning and development. The company's commitment to fostering an inclusive and supportive work environment makes it an attractive place for professionals looking to advance their careers.
🌍 Location & Work Environment
Office Type: Greenhouse has shared office spaces in New York City and Ireland, with optional co-working spaces available for employees who prefer to work in an office setting.
Office Location(s): 228 Park Ave. S PMB 14744, New York, New York 10003, US
Geographic Context:
- New York City is a major hub for the tech industry, with a diverse talent pool and numerous networking opportunities
- The United States offers a wide range of living and working environments, from urban centers to rural areas, allowing employees to choose a location that best suits their needs and preferences
- Greenhouse's remote-friendly work arrangement allows employees to work from anywhere in the United States, providing flexibility and the ability to maintain a healthy work-life balance
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Greenhouse's remote-friendly work environment and flexible hours allow employees to maintain a healthy work-life balance while still being able to collaborate effectively with their teams.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Problem-solving skills and the ability to think critically about product marketing challenges
- Communication skills and the ability to articulate complex ideas clearly and concisely
- Collaboration skills and the ability to work effectively with cross-functional teams
- Cultural fit and alignment with Greenhouse's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product launches and cross-functional collaboration
- Demonstrate your understanding of Greenhouse's products and the HR tech industry
- Showcase your ability to think strategically about product marketing and integrated campaigns
ATS Keywords: Product Marketing, Product Launches, Cross-Functional Collaboration, Messaging Strategy, Integrated Campaigns, Sales Enablement, Communication Skills, B2B SaaS, HR Tech
ASSUMPTION: Greenhouse's interview process is designed to assess candidates' skills, experience, and cultural fit for the role. The company values transparency and communication, so applicants can expect a clear and timely interview process.
🛠️ Tools & Technologies
- Greenhouse's proprietary hiring platform
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Greenhouse provides its employees with the tools and technologies they need to succeed in their roles. The company's proprietary hiring platform is a key differentiator, offering a comprehensive suite of solutions for its clients.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Continuously learning
- Transparent
Work Style:
- Greenhouse values a remote-friendly work environment, with flexible hours and the ability to work from anywhere in the United States
- The company fosters a culture of continuous learning and development, with a focus on providing actionable feedback and growth opportunities
- Greenhouse encourages open and honest communication, with a commitment to transparency and accountability
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you enjoy learning from and working with diverse perspectives, and are you committed to fostering an inclusive culture?
ASSUMPTION: Greenhouse values a diverse and inclusive work environment, with a strong commitment to fostering a culture that celebrates differences and life experiences. The company seeks candidates who are passionate about its mission and values and are eager to contribute to its ongoing success.
⚠️ Potential Challenges
- The role requires strong project management skills and the ability to manage multiple projects simultaneously
- The fast-paced nature of the role may require working outside of standard business hours to meet deadlines
- The remote-friendly work environment may present challenges for individuals who prefer a more structured office setting
- The competitive nature of the HR tech industry may require constant adaptation and innovation to maintain a competitive edge
ASSUMPTION: The Product Marketing Manager, Product Launches, role at Greenhouse presents a unique set of challenges and opportunities for the right candidate. The role requires strong project management skills, the ability to thrive in a fast-paced environment, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on project management and cross-functional collaboration
- The role requires a strong understanding of integrated marketing campaigns and the ability to work effectively with various teams
- Career paths for product marketing professionals may vary depending on the company's size, industry, and specific needs. At Greenhouse, this role offers significant growth opportunities and the potential to make a meaningful impact on the company's success
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on project management and cross-functional collaboration sets it apart. The role offers a compelling opportunity for the right candidate to grow both personally and professionally.
📝 Sample Projects
- Managing a quarterly product package launch, including coordinating timelines, stakeholder alignment, and deliverables
- Creating an integrated campaign strategy for a new product launch, ensuring alignment across marketing channels and connection to broader GTM priorities
- Developing enablement content, such as monthly CGS sessions, product launch materials, and roadmap sessions, to support Sales and CS in understanding and promoting releases
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities of the Product Marketing Manager, Product Launches, role at Greenhouse. The projects require strong project management skills, strategic thinking, and the ability to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a product launch at Greenhouse?
- How does the Product Marketing team collaborate with other departments, such as Product, Sales, and Customer Success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Greenhouse support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote-friendly environment, and how does Greenhouse address these challenges?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment. The questions encourage candidates to think critically about their fit for the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Greenhouse's products, the HR tech industry, and the company's mission and values
- Follow up with Greenhouse after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
