📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Montréal, QC, Canada
🔹 Job Type: 12-Month Contract (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading strategy for Coffee and Accessory portfolios
- Developing yearly marketing plans and impactful campaigns
- Collaborating with various teams to identify growth opportunities
- Establishing new partnerships and influencing both internal and external collaborators
- Managing a team of 2 strong collaborators and mentoring them to deliver superior performance
ASSUMPTION: This role requires a high level of proficiency in English to effectively perform the tasks associated with the job, due to frequent and complex collaboration with collaborators across the Canadian market and/or internationally.
📋 Key Responsibilities
✅ Define strategic orientations for both coffee & accessory portfolios
✅ Support the Category Manager in defining the Coffee & Accessory Roadmap
✅ Collaborate with external partners and collaborators to lead local product development for accessories
✅ Lead the forecasting of product launches, ensuring forecast accuracy
✅ Conduct in-depth consumer & market analysis to identify strong and actionable insights
✅ Drive strategic framework of global campaigns and support the Product Specialist in coordinating the 360 local launch
✅ Own the development of local campaigns from idea generation to market execution with the potential for rollout to other markets
✅ Establish measurement criteria and important metrics to assess outcomes and steer strategic directions
✅ Define annual budget and ensure budget accuracy & monthly follow-ups
✅ Mentor and develop a strong team to deliver superior performance and results
ASSUMPTION: The role may involve occasional travel for meetings and events, depending on business needs and team alignment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in both marketing strategy, product strategies & management, in premium or luxury consumer goods
Required Skills:
- Innovative thinking to address business challenges and incorporate creative approaches into marketing strategies
- Strong mastery of product development & management
- Strong interpersonal & communication skills (influence, mentoring & collaboration)
- Bilingualism in English and French
Preferred Skills:
- Understanding of the Food & Beverage market
- Strong critical thinking and execution skills
- Adaptability & ability to adjust strategies based on market conditions in a fast-paced environment
- Trend spotting and foresight to develop forward-thinking campaigns and market-specific innovations
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of marketing principles, consumer behavior, and market research methods.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - 140,000 per year (Estimated based on industry standards for a 7+ year experienced Product Marketing Manager in the Montréal area)
Benefits:
- Flexible and hybrid work arrangements
- Excellent training and development programs
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products
- Additional discounts on a variety of products and services offered by preferred vendors and partnerships
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a multinational food and drink processing conglomerate headquartered in Vevey, Switzerland. It is the largest food and beverage company by revenue.
Company Size: 10,001+ employees (Global), with a significant presence in Canada
Founded: 1866, with the first European condensed milk factory opened in Cham, Switzerland
Company Description:
- Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come
- The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families
- Nestlé's portfolio covers almost every food and beverage category, with operations in almost every country in the world
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's focus on sustainability and corporate social responsibility is a significant aspect of its operations and culture.
📊 Role Analysis
Career Level: Experienced (7+ years of relevant experience)
Reporting Structure: The Product Marketing Manager will report directly to the Category Manager and will manage a team of 2 collaborators
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential for career progression within Nestlé's marketing department or related functions
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Access to excellent training and development programs to enhance skills and advance career growth
ASSUMPTION: The role may offer opportunities for international assignments or projects, depending on business needs and the candidate's performance.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 300 Léo-Pariseau, suite 2300, Montréal, QC Canada H2X 4B3
Geographic Context:
- Montréal is the second-largest city in Canada and the largest city in the province of Quebec
- The city is known for its vibrant cultural scene, diverse neighborhoods, and high quality of life
- Montréal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The role may require occasional travel for meetings and events, depending on business needs and team alignment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Category Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Product development and management experience
- Interpersonal and communication skills
- Bilingualism in English and French
- Cultural fit and alignment with Nestlé's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your marketing strategy and product management achievements
- Demonstrate your understanding of Nestlé's business and the Coffee and Accessory portfolios
- Prepare questions to ask during the interview to showcase your interest in the role and the company
ATS Keywords: Product Marketing, Marketing Strategy, Product Management, Bilingual, English, French, Consumer Analysis, Market Research, Campaign Development, Budget Management, Team Management, Nestlé, Nespresso, Coffee, Accessories
ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future
- Excellence: Striving for excellence in all aspects of the business
- Courage: Having the courage to take bold steps and innovate
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you demonstrate respect for diversity in your work and personal life?
- Can you provide an example of a time when you took a bold step to drive innovation in a marketing campaign or product launch?
- How do you balance the need for excellence with the need for adaptability in a fast-paced environment?
ASSUMPTION: Nestlé values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and skills
- Balancing multiple projects and priorities in a fast-paced environment
- Navigating a large, complex organization with diverse stakeholders
- Adapting to changes in the market and consumer behavior
ASSUMPTION: The role may present unique challenges related to working in a hybrid environment, requiring strong communication and collaboration skills to maintain team cohesion and productivity.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique opportunity to work on premium or luxury consumer goods within a large, global organization
- Industry-specific context: The role focuses on the Coffee and Accessory portfolios, which are critical drivers of Nespresso's success and growth
- Career path comparison: This role may serve as a stepping stone to more senior marketing or management positions within Nestlé or other large consumer goods companies
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the organization's structure and the team's priorities.
📝 Sample Projects
- Developing a 360 marketing campaign for a new coffee blend, including consumer research, market segmentation, and cross-channel promotion
- Collaborating with external partners to design and launch a new line of Nespresso-compatible accessories, from concept to market execution
- Conducting a comprehensive market analysis and competitive landscape assessment to inform strategic portfolio decisions
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the team's priorities, business needs, and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing strategy for Nespresso Canada?
- What are the key priorities for the first 90 days in this role?
- How does Nestlé support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment for this role?
ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate's background, experience, and the hiring team's focus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Nestlé's business, the Coffee and Accessory portfolios, and the specific responsibilities of the role
- Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
