📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Hybrid (Contract, 12 months)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading strategy for Coffee and Accessories portfolios
- Developing annual marketing plans and impactful 360° campaigns
- Identifying growth opportunities and establishing partnerships
- Influencing and aligning internal and external stakeholders
- Managing a team of 2 and a budget
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive results in a dynamic and competitive market.
📋 Key Responsibilities
✅ Product Portfolio Management: Define strategic direction, support category manager in developing roadmap, collaborate with external partners for local product development, manage product launch timelines, and conduct market and consumer analysis.
✅ Campaign Development & Execution: Lead global campaign strategy, develop local campaigns from ideation to execution, collaborate with product specialist for local content development, initiate strategic partnerships, ensure cross-channel alignment, and establish performance metrics.
✅ Budget Management: Define annual budget, ensure accurate tracking, and provide monthly updates.
✅ Team Management: Lead and develop a team of 2 to achieve superior performance and results.
ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 7+ years in marketing strategy, product management, or a related role within the premium or luxury consumer goods sector.
Required Skills:
- Bilingual French/English (required)
- Innovative thinking
- Marketing strategy development
- Product management
- Interpersonal and communication skills
- Leadership and collaboration
- Market analysis
- Campaign development
- Budget management
- Team management
- Consumer insights
- Trend detection
- Critical thinking
- Adaptability
Preferred Skills:
- Market research and analysis
- Cross-functional team leadership
- Project management
- Stakeholder management
ASSUMPTION: Given the role's requirements, candidates with experience in the food and beverage industry or luxury goods sector may have an advantage.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Flexible work arrangements
- Training and development programs
- Up to 50% discount on Nespresso products
- Access to employee store with discounts
- Additional discounts on various products and services
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a multinational food and beverage company, operating in the competitive F&B market.
Company Size: 10,001+ employees (Global), with a significant presence in Canada.
Founded: 1866 (Switzerland)
Company Description:
- World's largest food and beverage company
- Driven by a mission to enhance quality of life through food
- Serves diverse stages of life and moments of the day
- Offers products and services in almost every food and beverage category
- Employs around 273,000 people worldwide
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced (7+ years of relevant experience)
Reporting Structure: This role reports directly to the Category Manager for Coffee and Accessories.
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential progression to a senior marketing role or category management role
- Possibility to work on diverse brands and product categories within the Nestlé portfolio
- Opportunities to gain international experience through collaboration with global teams
ASSUMPTION: Given Nestlé's extensive product portfolio and global presence, this role offers significant potential for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Office Location(s): 300 Léo-Pariseau, suite 2300, Montréal, QC H2X 4B3, Canada
Geographic Context:
- Montréal is the second-largest city in Canada and the largest city in the province of Quebec
- Known for its vibrant culture, diverse neighborhoods, and rich history
- Offers a high quality of life with numerous amenities, including parks, museums, and festivals
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: Montréal's diverse cultural scene and high quality of life may appeal to candidates seeking a dynamic and engaging urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Marketing strategy and campaign development
- Product management and portfolio strategy
- Budget management and financial acumen
- Leadership and team management
- Communication and interpersonal skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Nestlé portfolio and the Coffee and Accessories category
- Prepare examples of your marketing strategy, campaign development, and product management achievements
- Showcase your ability to work collaboratively and influence stakeholders
ATS Keywords: Marketing strategy, product management, campaign development, budget management, team leadership, stakeholder influence, consumer insights, trend detection, critical thinking, adaptability, bilingual French/English
ASSUMPTION: Given the competitive nature of the role and the industry, applicants should emphasize their relevant skills and experiences throughout the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Proficiency in industry-standard marketing, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and inclusive
- Results-driven and innovative
- Adaptable and responsive to change
- Focused on continuous learning and development
Self-Assessment Questions:
- How do you align with Nestlé's core values, and how have you demonstrated these values in previous roles?
- How do you approach working collaboratively with diverse teams, and can you provide an example of a successful cross-functional project?
- How do you stay updated with industry trends and consumer behavior, and how have you applied this knowledge to drive marketing strategies and campaigns?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and experiences align with Nestlé's corporate culture and the specific requirements of this role.
⚠️ Potential Challenges
- Managing a team and budget in a dynamic and competitive market
- Balancing global campaign strategy with local market execution
- Adapting to changes in consumer behavior and market trends
- Collaborating effectively with diverse stakeholders, both internal and external
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Brand Manager within the F&B industry, with a focus on product portfolio management and campaign development
- Unlike other roles, this position requires bilingual French/English skills and experience in the luxury or premium consumer goods sector
- Career progression may involve moving into a senior marketing role, category management, or working on diverse brands and product categories within the Nestlé portfolio
ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and opportunities it offers.
📝 Sample Projects
- Developing and executing a successful 360° marketing campaign for a new product launch, including consumer research, market analysis, and cross-channel promotion
- Managing a product portfolio rebranding project, involving stakeholder collaboration, market research, and strategic planning
- Conducting a comprehensive market analysis and consumer segmentation study to inform marketing strategy and product development
ASSUMPTION: Applicants should be prepared to discuss their relevant marketing and project management experiences and how they have driven results in previous roles.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Coffee and Accessories category, and what are the key priorities for the first 90 days?
- What are the main challenges facing the Coffee and Accessories portfolio, and how can this role address them?
- How does Nestlé support the professional development and growth of its marketing managers?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does this role collaborate with other departments, such as sales, operations, and R&D, to drive overall business success?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing strategy, campaign development, and product management achievements
- Showcase your ability to work collaboratively and influence stakeholders
- Follow up with the hiring manager one week after your final interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
