📌 Core Information
🔹 Job Title: Product Marketing Manager, Providers
🔹 Company: Headway
🔹 Location: Remote - New York, San Francisco, California, United States, Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Mental Health Care
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting product marketing for providers to accelerate growth
- Working cross-functionally with various teams to drive marketing campaigns and new product releases
- Enabling the growth team to market and sell the provider product effectively
- Becoming an expert on a subset of the provider product and understanding the market, competitive landscape, and customers
ASSUMPTION: This role requires a strong understanding of health tech and SMB-focused product marketing to drive quantifiable results.
📋 Key Responsibilities
✅ Becoming an expert on a subset of the provider product and developing a deep understanding of the market, competitive landscape, and customers
✅ Leading and supporting product launches, working closely with cross-functional partners
✅ Driving and supporting provider positioning and messaging (including personas) to elevate the quality of growth motions
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of product marketing experience, preferably in health tech with an SMB focus
Required Skills:
- Proven track record of driving quantifiable results in product marketing
- Strong relationship-building and collaboration skills
- Excellent communication and presentation skills
- Ability to thrive in a dynamic, high-autonomy environment
- Empathy and customer focus
Preferred Skills:
- Experience in mental health or healthcare industry
- Familiarity with CRM software
ASSUMPTION: Candidates with experience in health tech and a proven track record of driving results in product marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $108,800 - $160,000 per year (based on experience and location)
Benefits:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week Parental Leave for Eligible Employees
- Carrot Fertility Annual Reimbursement and Membership
- 13 Paid Holidays Each Year
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and Professional Development
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is based on industry standards for product marketing roles with similar experience requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 501-1,000 employees
Founded: 2019
Company Description:
- Headway is building a new mental healthcare system that everyone can access
- Focuses on making it easy for therapists to accept insurance and scale their practice
- Powering 600,000+ appointments per month and has raised over $325 million in funding
Company Specialties:
- Mental Health Care
- Health Tech
- Insurance Acceptance
Company Website: headway.co
ASSUMPTION: Headway is a well-funded, growing startup in the mental health care industry with a strong focus on technology and innovation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Senior Manager, Product Marketing
Work Arrangement: Remote OK, with the option to work from offices in New York City, San Francisco, and Seattle
Growth Opportunities:
- Potential to grow within the product marketing team or explore other roles within the company
- Opportunity to make a significant impact on the company's growth and success
- Chance to learn and develop skills in health tech and mental health care
ASSUMPTION: This role offers strong growth opportunities for the right candidate, given Headway's rapid growth and expansion.
🌍 Location & Work Environment
Office Type: Remote-friendly with physical offices in New York City, San Francisco, and Seattle
Office Location(s): New York, San Francisco, California, United States, Seattle, Washington, United States
Geographic Context:
- New York: Headway's headquarters, with a vibrant and diverse tech scene
- San Francisco: A major tech hub with a strong focus on health tech and mental health care
- Seattle: Home to several tech companies and a growing mental health care industry
Work Schedule: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the senior manager
Key Assessment Areas:
- Product marketing experience and skills
- Understanding of health tech and SMB-focused marketing
- Ability to work cross-functionally and collaborate effectively
- Alignment with Headway's mission and values
Application Tips:
- Highlight relevant product marketing experience and achievements
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare examples of your work and be ready to discuss your approach to product marketing
ATS Keywords: Product Marketing, Health Tech, SMB, Cross-Functional Collaboration, Marketing Campaigns, New Product Releases, Provider Product, Customer Focus, Quantifiable Results
ASSUMPTION: Headway uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Empathy and customer focus
- Results-driven and data-informed decision-making
- Collaboration and teamwork
- Continuous learning and growth
Work Style:
- High-autonomy and self-driven
- Cross-functional and collaborative
- Data-driven and results-oriented
- Adaptable and comfortable with change
Self-Assessment Questions:
- Do you have a proven track record of driving quantifiable results in product marketing?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you thrive in a dynamic, high-autonomy environment?
ASSUMPTION: Headway values candidates who are empathetic, results-driven, and comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Working with multiple teams and stakeholders to align on marketing strategies and campaigns
- Keeping up with the fast-paced growth and evolution of the company and its products
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges are inherent to working in a growing startup in the health tech industry and require strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a strong focus on health tech and SMB-focused marketing
- Headway's mission and values set it apart from other companies in the mental health care industry
- This role offers the opportunity to make a significant impact on the company's growth and success
ASSUMPTION: This role is unique in its focus on health tech and SMB-focused product marketing within the mental health care industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new provider product
- Conducting market research and competitive analysis to inform product positioning and messaging
- Collaborating with cross-functional teams to launch a marketing campaign for an existing provider product
ASSUMPTION: These sample projects illustrate the types of initiatives a product marketing manager might work on at Headway.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Headway support the professional development and growth of its employees?
- What are the biggest challenges facing the provider product team, and how can this role help address them?
- How does Headway measure the success of its product marketing efforts?
- What is the company's long-term vision for the provider product, and how does this role contribute to it?
ASSUMPTION: These questions help assess the role's fit within the organization, the company's commitment to employee growth, and the impact the role can have on the provider product's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of your work and be ready to discuss your approach to product marketing
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
