Product Marketing Manager Ready Mix

📌 Core Information

🔹 Job Title: Product Marketing Manager Ready Mix

🔹 Company: Titan Greece

🔹 Location: Athens, Attica, Greece

🔹 Job Type: Full-Time

🔹 Category: Sales and Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving product innovation and market leadership in the construction materials sector
• Collaborating with cross-functional teams to develop and execute product strategies
• Conducting market research and analyzing customer feedback
• Developing product positioning and messaging, and creating promotional materials
• Supporting the sales team to enhance product sales and customer education
• Contributing to sustainability initiatives related to all product lines
• Working towards specific goals, including increasing Velter's penetration in Greece

ASSUMPTION: This role requires a strong understanding of the construction materials industry, with a focus on concrete products. The ideal candidate will have experience in product management and a passion for sustainability.

📋 Key Responsibilities

✅ Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.

✅ Translate product strategy into detailed requirements for engineering teams, creating product strategy documents that include business cases, high-level use cases, technical requirements, revenue, and ROI.

✅ Collaborate closely with engineering, production, marketing, and sales teams to ensure the successful development, QA, and release of products, while effectively balancing resources to meet organizational goals.

✅ Conduct market research and analyze customer feedback to understand market demands, customer preferences, and industry trends

✅ Develop product positioning and messaging that differentiates the company’s products in key market segments; collaborate with the communication team to create compelling promotional materials and advertising campaigns.

✅ Collaborate with the sales team to develop tools, materials, and strategies to enhance product sales.

✅ Actively contribute to the development and execution of sustainability initiatives related to all product lines in the Greek region.

✅ Conduct training programs to educate customers on product features, benefits, and best practices.

✅ Support the product management team with tasks related to Velter product launch and penetration in the targeted segments.

✅ Assist in analyzing the segment’s characteristics and propose targeted promotional and communication strategies to effectively position Velter in the Greek market.

✅ Work toward specific goals, including increasing Velter's penetration in Greece and specifically within the Hotel sector.

✅ The role requires up to 20% travel, primarily within Greece

ASSUMPTION: This role involves a high level of collaboration and cross-functional teamwork. The ideal candidate will be comfortable working with various teams and balancing multiple priorities.

🎯 Required Qualifications

Education: Bachelor's or Master's Degree in Marketing or Engineering

Experience: 3-5 years of Product Management experience in the cement or lightweight building materials industries.

Required Skills:

• Strong technical knowledge in concrete applications and product performance evaluation
• Experience in project management, including planning, budgeting, and resource allocation
• Self-Driven, with the ability to set and pursue goals that drive excellence
• Passion for sustainability and a keen interest in developing environmentally responsible construction materials.
• Highly developed communication skills, with the ability to collaborate effectively with both internal and external parties
• Continuous improvement mindset
• Fluency in Greek and English (oral and written)

Preferred Skills:

• Experience in the construction materials industry
• Knowledge of the Greek construction market

ASSUMPTION: Candidates with experience in the construction materials industry and a strong understanding of the Greek construction market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year. This estimate is based on industry standards for a mid-senior level Product Marketing Manager in the construction materials sector in Greece.

Benefits:

• Performance bonus
• Pension plan
• Private health insurance / Annual checkup
• Wellness programs
• Prepaid cards for supermarket
• Learning and Development opportunities
• Internships and summer schools for employee children

Working Hours: Full-time position, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for the role's requirements.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may be based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Titan Greece operates in the wholesale building materials industry, focusing on the production and distribution of cement, concrete, and other construction materials.

Company Size: Titan Greece has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Titan Greece was founded in 1902, with a rich history of over 120 years in the construction materials industry.

Company Description:

• Titan Greece is committed to providing innovative construction materials, solutions, and services for safe and sustainable homes, buildings, and infrastructure.
• The company focuses on low-carbon operations and supply chains, digitalizing its organization for efficiency, and delivering cutting-edge solutions to meet customers’ needs.
• Titan Greece operates 3 cement plants, 1 clinker grinding plant, 1 dry mortar plant, 5 cement distribution terminals, 25 quarries, and 29 ready-mix concrete plants in Greece.

Company Specialties:

• Cement and concrete production
• Ready-mix concrete
• Construction materials distribution
• Sustainable construction solutions

Company Website: http://www.titan.gr

ASSUMPTION: Titan Greece is a well-established company with a strong commitment to sustainability and innovation in the construction materials industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the company.

Reporting Structure: The Product Marketing Manager Ready Mix will report directly to the Head of Marketing and collaborate closely with various teams, including engineering, production, marketing, and sales.

Work Arrangement: This is an on-site role, with up to 20% travel primarily within Greece. The role may require flexibility in working hours to meet project deadlines.

Growth Opportunities:

• Advancement within the marketing department or other departments within the company
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on international projects within the Titan Group

ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on driving product innovation and market leadership.

🌍 Location & Work Environment

Office Type: The office is located in Athens, Greece, with a modern and collaborative work environment.

Office Location(s): 22A Halkidos Str., Athens, GR-11143, GR

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene, historical sites, and a Mediterranean climate.
• The office is located in the northern suburbs of Athens, with easy access to public transportation and amenities.
• Greece has a growing construction industry, with opportunities for innovation and sustainability in the sector.

Work Schedule: The work schedule is typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for the role's requirements. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The office environment is modern and collaborative, with opportunities for professional growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing or another senior leader
• Background check and reference check
• Job offer

Key Assessment Areas:

• Product management experience and skills
• Industry knowledge and understanding of the Greek construction market
• Communication and collaboration skills
• Problem-solving and analytical skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Greek construction market and the company's products.
• Prepare examples of your past product management successes and challenges.
• Showcase your passion for sustainability and commitment to driving innovation in the construction materials industry.

ATS Keywords: Product Management, Market Research, Competitor Analysis, Project Management, Sustainability, Construction Materials, Concrete, Customer Feedback Analysis, Product Positioning, Sales Strategy, Training Programs, Product Launch, Resource Allocation, Continuous Improvement, Goal Setting

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Empathy
• Environmental accountability
• Innovation
• Collaboration

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change
• Committed to sustainability and environmental responsibility

Self-Assessment Questions:

• How do you align with Titan Greece's commitment to sustainability and environmental responsibility?
• Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. How did you ensure the success of the project?
• How do you approach setting and pursuing goals that drive excellence in your work?

ASSUMPTION: Titan Greece values candidates who are committed to their company values and work style, with a strong focus on collaboration, innovation, and sustainability.

⚠️ Potential Challenges

• Managing multiple priorities and balancing resources to meet organizational goals
• Working with diverse teams and stakeholders, including engineering, production, marketing, and sales
• Adapting to a dynamic and changing market, with a focus on innovation and sustainability
• Occasional travel requirements, primarily within Greece

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and collaborative environment, with a willingness to adapt to change and manage multiple priorities.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager in other industries, with a focus on driving product innovation and market leadership.
• However, this role is unique in its focus on the construction materials sector and the company's commitment to sustainability and environmental responsibility.
• Career progression may include advancement within the marketing department or other departments within the company, with opportunities to work on international projects within the Titan Group.

ASSUMPTION: This role offers unique opportunities for career growth and development within the company, with a focus on driving product innovation and market leadership in the construction materials sector.

📝 Sample Projects

• Developing a product roadmap and launch plan for a new concrete product, including market research, competitor analysis, and product positioning
• Collaborating with the sales team to create targeted promotional materials and advertising campaigns for a specific market segment
• Conducting customer training programs to educate customers on product features, benefits, and best practices

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role, with a focus on driving product innovation and market leadership in the construction materials sector.

❓ Key Questions to Ask During Interview

• Can you describe the company's product portfolio and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful product launch within the company, and what factors contributed to its success?
• How does the company measure the success of its product marketing efforts, and how is this role expected to contribute to those metrics?
• What are the key challenges facing the construction materials sector in Greece, and how does this role address those challenges?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the industry, with a focus on driving product innovation and market leadership in the construction materials sector.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/jobs/1762785555
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past product management successes and challenges.
• Showcase your passion for sustainability and commitment to driving innovation in the construction materials industry.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.