Product Marketing Manager - Remote

📌 Core Information

🔹 Job Title: Product Marketing Manager - Remote

🔹 Company: Promptcloud

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies to drive growth and increase revenue.
• Collaborating with cross-functional teams to align on product positioning and go-to-market strategies.
• Conducting market research to understand customer needs, market trends, and competitive landscape.
• Creating and managing marketing campaigns across various channels to drive product awareness, adoption, retention, and revenue growth.
• Working in a fully remote, dynamic, and inclusive workplace culture with a focus on learning and growth.

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in driving product growth.

📋 Key Responsibilities

✅ Developing and executing product marketing strategies to drive growth and increase revenue.

✅ Collaborating with product management and sales teams to align on product positioning, messaging, and go-to-market strategies.

✅ Conducting market research to understand customer needs, market trends, and competitive landscape.

✅ Creating and managing marketing campaigns across various channels to drive product awareness, adoption, retention, and revenue growth.

✅ Developing compelling product messaging and positioning that resonates with target audiences.

✅ Working with the content team to create high-quality marketing materials, including case studies, whitepapers, webinars, and presentations.

✅ Analyzing and reporting on the performance of marketing campaigns, using data to drive continuous improvement.

✅ Developing and executing strategies for lead generation, nurturing, and conversion that directly contribute to revenue.

✅ Fostering relationships with key stakeholders, including customers, partners, and industry influencers.

ASSUMPTION: This role requires a high level of autonomy and the ability to work collaboratively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 5 years of experience in product marketing, preferably in the B2B sector.

Required Skills:

• Proven track record of driving product growth and taking products from early stages to maturity.
• Strong understanding of growth marketing principles and tactics.
• Excellent communication and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with digital marketing channels and tools.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Self-starter with a proactive approach to identifying and solving problems.

Preferred Skills:

• Experience with SaaS products and technology platforms.
• Knowledge of the data industry and data-driven marketing.
• MBA or advanced degree in a related field.

ASSUMPTION: Candidates with experience in the data industry and a strong understanding of data-driven marketing will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level product marketing manager in Bangalore)

Benefits:

• Competitive salary and benefits package.
• Flexible work environment with remote work options.
• Professional development opportunities.
• Dynamic and inclusive workplace culture.
• Home office setup allowance, monthly internet allowance, and child care allowance for new mothers/single parents.
• Half-yearly performance appraisals and flexible working hours.
• Commitment to diversity, gender equality, and equal opportunities.

Working Hours: Full-time (40 hours per week) with flexible working hours and a focus on work-life blend.

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level product marketing manager in Bangalore. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Promptcloud operates in the IT Services and IT Consulting industry, focusing on big data solutions and web data extraction services. The company serves customers across the globe, providing valuable data to suit their business needs.

Company Size: Promptcloud is a mid-sized company with 51-200 employees, offering a dynamic and inclusive workplace culture with clear growth paths for every role and level in the organization.

Founded: Promptcloud was founded in 2009 and is headquartered in Lewes, Delaware, with a significant presence in Bangalore, India.

Company Description:

• Promptcloud is a leading web data crawling and extraction company, serving customers across the globe with valuable data to suit their business needs.
• The company is based on the Data-as-a-Service (DaaS) model, using cloud computing and machine-learning techniques to offer big data solutions to enterprises.
• Promptcloud's web scraping service helps businesses get the data they want, the way they need it, using advanced web crawling, web scraping, and data extraction techniques.

Company Specialties:

• Big Data Solutions
• Deep Crawl & Refresh Crawl
• Cloud Computing Solution
• Low Latency Crawls
• Hosted Indexing
• Hosted Web Extraction Solution
• Custom Crawling Solutions

Company Website: https://www.promptcloud.com/

ASSUMPTION: Promptcloud's focus on data-driven solutions and commitment to employee growth make it an attractive employer in the IT Services and IT Consulting industry.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring a proven track record in product marketing and a strong understanding of growth marketing principles and tactics.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product management, sales, and content.

Work Arrangement: This role is remote solely, with a focus on a work-life blend and responsible flexibility.

Growth Opportunities:

• Clear growth paths for every role and level in the organization, with a focus on learning and development.
• Opportunities to work on cutting-edge data solutions and collaborate with a talented and creative team.
• Potential to make a significant impact on the company's growth and success.

ASSUMPTION: Candidates who are self-motivated, proactive, and eager to learn will thrive in this role and have ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Fully remote, with a focus on a work-life blend and responsible flexibility.

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry, vibrant culture, and pleasant climate.
• The city is home to numerous IT companies and startups, providing ample networking opportunities for professionals in the tech industry.
• Bangalore offers a high quality of life, with numerous amenities, including parks, museums, and cultural attractions.

Work Schedule: Full-time (40 hours per week) with flexible working hours and a focus on work-life blend.

ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for IT professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical interview to evaluate product marketing skills and strategic thinking.
• Final round interview with the Head of Marketing to discuss the role, responsibilities, and growth opportunities.

Key Assessment Areas:

• Product marketing skills and experience.
• Strategic thinking and problem-solving abilities.
• Communication and interpersonal skills.
• Cultural fit and alignment with Promptcloud's values.

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and achievements.
• Include specific examples of how you have driven product growth and taken products from early stages to maturity.
• Demonstrate your understanding of growth marketing principles and tactics in your application materials.
• Showcase your analytical skills and ability to interpret data to make data-driven decisions.

ATS Keywords: Product Marketing, Growth Marketing, Market Research, Campaign Management, Product Positioning, Data Analysis, Lead Generation, Collaboration, Communication, Interpersonal Skills, Analytical Skills, Digital Marketing, Problem Solving, SaaS Experience, Data Industry Knowledge

ASSUMPTION: Applicants who tailor their application materials to the specific requirements of the role and demonstrate their relevant skills and experience will have a stronger chance of success in the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing automation, CRM, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Accountability and ownership
• Integrity and transparency

Work Style:

• Self-motivated and proactive
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Committed to work-life blend and responsible flexibility

Self-Assessment Questions:

• Do you have a proven track record of driving product growth and taking products from early stages to maturity?
• Are you comfortable working collaboratively in a fast-paced, dynamic environment?
• Do you have a strong understanding of growth marketing principles and tactics?
• Are you committed to continuous learning and professional development?
• Do you align with Promptcloud's values and work style?

ASSUMPTION: Candidates who are self-motivated, proactive, data-driven, and committed to continuous learning will be a strong fit for Promptcloud's culture and work style.

⚠️ Potential Challenges

• Working remotely may require strong self-discipline and time management skills.
• The fast-paced and dynamic nature of the role may present challenges in managing multiple priorities and deadlines.
• The competitive nature of the data industry may require continuous learning and adaptation to stay ahead of market trends and competitors.
• Working with cross-functional teams may present challenges in coordinating efforts and aligning on product positioning and go-to-market strategies.

ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced, dynamic environment will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on growth marketing and data-driven decision making.
• In the data industry, Promptcloud is known for its commitment to customer-centricity, innovation, and continuous learning, setting it apart from competitors.
• Career paths in product marketing typically progress from associate to manager to director level, with opportunities for specialization in specific industries or product lines.

ASSUMPTION: Candidates who are familiar with the data industry and have experience in product marketing will find this role to be an excellent fit for their career growth and development.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new data product, resulting in a 20% increase in revenue within the first six months.
• Conducting market research to identify gaps in the competitive landscape and developing a product positioning strategy that resonates with target audiences, leading to a 15% increase in market share.
• Creating and managing a marketing campaign to drive product adoption and retention, resulting in a 25% increase in customer lifetime value (CLV).

ASSUMPTION: Candidates who can provide specific examples of their achievements in product marketing will have a stronger chance of success in the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for the next few years?
• How does the product marketing team collaborate with other departments, such as product management and sales?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Promptcloud support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/Promptcloud/744000058001635-product-marketing-manager-remote
• Tailor your resume and cover letter to highlight your product marketing experience and achievements, with a focus on driving product growth and taking products from early stages to maturity.
• Prepare for the interview by researching Promptcloud's products, industry, and competitors, and developing thoughtful questions to ask during the interview process.
• If selected for the final round, be prepared to discuss your approach to product marketing, growth strategies, and data-driven decision making.
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.