Product Marketing Manager - Remote

📌 Core Information

🔹 Job Title: Product Marketing Manager - Remote

🔹 Company: Promptcloud

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies to drive growth and increase revenue.
• Collaborating with cross-functional teams to align on product positioning and go-to-market strategies.
• Conducting market research to understand customer needs, market trends, and competitive landscape.
• Creating and managing marketing campaigns across various channels to drive product awareness, adoption, retention, and revenue growth.
• Working in a fully remote, dynamic, and inclusive workplace culture with a focus on learning and growth.

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record of driving product growth.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies to drive growth and increase revenue.

✅ Collaborate with product management and sales teams to align on product positioning, messaging, and go-to-market strategies.

✅ Conduct market research to understand customer needs, market trends, and competitive landscape.

✅ Create and manage marketing campaigns across various channels to drive product awareness, adoption, retention, and revenue growth.

✅ Develop compelling product messaging and positioning that resonates with target audiences.

✅ Work with the content team to create high-quality marketing materials, including case studies, whitepapers, webinars, and presentations.

✅ Analyze and report on the performance of marketing campaigns, using data to drive continuous improvement.

✅ Develop and execute strategies for lead generation, nurturing, and conversion that directly contribute to revenue.

✅ Foster relationships with key stakeholders, including customers, partners, and industry influencers.

ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work collaboratively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 5 years of experience in product marketing, preferably in the B2B sector.

Required Skills:

• Proven track record of driving product growth and taking products from early stages to maturity.
• Strong understanding of growth marketing principles and tactics.
• Excellent communication and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with digital marketing channels and tools.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Self-starter with a proactive approach to identifying and solving problems.

Preferred Skills:

• Experience with SaaS products and technology platforms.
• Knowledge of the data industry and data-driven marketing.
• MBA or advanced degree in a related field.

ASSUMPTION: Candidates with experience in the data industry and familiarity with data-driven marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for a mid-level product marketing role in Bangalore)

Benefits:

• Competitive salary and benefits package.
• Flexible work environment with remote work options.
• Professional development opportunities.
• Dynamic and inclusive workplace culture.
• Home office setup allowance, monthly internet allowance, and child care allowance for new mothers/single parents.
• Half-yearly performance appraisals and flexible working hours.
• Commitment to diversity, gender equality, and equal opportunities.

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on work-life blend.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on Data as a Service (DaaS) and web data extraction solutions.

Company Size: 51-200 employees, offering a dynamic and inclusive workplace culture with clear growth paths and a focus on learning and development.

Founded: 2009, with headquarters in Lewes, Delaware, and a fully remote global workforce.

Company Description:

• Promptcloud is a leading web data crawling and extraction company, serving customers across the globe with valuable data to suit their business needs.
• The company uses cloud computing and machine-learning techniques to offer big data solutions to enterprises, operating on a Data-as-a-Service (DaaS) model.
• Promptcloud's web scraping service helps businesses get the data they want, the way they need it, with a focus on delivering clean and ready-to-use data that powers various business intelligence applications.

Company Specialties:

• Big Data Solutions
• Deep Crawl & Refresh Crawl
• Cloud Computing Solution
• Low Latency Crawls
• Hosted Indexing
• Hosted Web Extraction Solution
• Web crawling service
• Site-specific Crawl
• Web scraping service
• Web data extraction service
• Custom Crawling Solutions
• Social media crawl

Company Website: https://www.promptcloud.com/

ASSUMPTION: Promptcloud's focus on data-driven solutions and commitment to a dynamic, inclusive workplace culture make it an attractive employer for candidates seeking growth and learning opportunities in the data industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression within the organization.

Reporting Structure: This role reports directly to the Head of Marketing and works collaboratively with cross-functional teams, including product management, sales, and content.

Work Arrangement: Fully remote, with a focus on responsible flexibility and a work-life blend.

Growth Opportunities:

• Clear growth paths for every role and level in the organization, with a focus on continuous learning and development.
• Opportunities to work on cutting-edge data projects and collaborate with a talented, global team.
• Potential to make a significant impact on the company's growth and success.

ASSUMPTION: This role offers strong growth potential for candidates seeking to advance their careers in product marketing within the data industry.

🌍 Location & Work Environment

Office Type: Fully remote, with a global workforce and no physical office locations.

Office Location(s): N/A

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry, with a strong focus on IT, startups, and innovation.
• The city offers a mix of traditional and modern culture, with a diverse range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm weather year-round and distinct wet and dry seasons.

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on responsible flexibility and work-life blend.

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from anywhere, with a focus on responsible flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager to assess cultural fit and basic qualifications.
• Technical interview to evaluate marketing skills, data analysis, and campaign management abilities.
• Final interview with the Head of Marketing to discuss the role, company culture, and growth opportunities.

Key Assessment Areas:

• Product marketing strategy and execution.
• Data analysis and interpretation.
• Campaign management and optimization.
• Communication and interpersonal skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the data industry and product marketing strategies in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability.
• Research Promptcloud's company culture, values, and mission to show your enthusiasm and alignment with the organization.

ATS Keywords: Product marketing, growth marketing, market research, digital marketing, data analysis, campaign management, collaboration, problem-solving, data-driven decision making, remote work, fully remote, work-life blend, learning and development, data industry, web data extraction, data as a service (DaaS)

ASSUMPTION: Promptcloud's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and mission, with a focus on data-driven decision making and continuous learning and development.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should have experience with relevant marketing, data analysis, and collaboration tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Great Culture: Promptcloud fosters a dynamic and inclusive workplace culture with a focus on learning, growth, and continuous improvement.
• Great Colleagues: The company values collaboration, teamwork, and a positive, supportive work environment.
• Learning and Growth: Promptcloud encourages responsible flexibility, with a focus on work-life blend and opportunities for professional development.

Work Style:

• Remote work with a focus on responsible flexibility and work-life blend.
• Data-driven decision making and continuous learning and development.
• Collaborative and supportive work environment with a focus on teamwork and open communication.

Self-Assessment Questions:

• Do you thrive in a fully remote, dynamic work environment with a focus on responsible flexibility and work-life blend?
• Are you comfortable working collaboratively with cross-functional teams and making data-driven decisions to drive product growth and revenue?
• Do you align with Promptcloud's company values and commitment to learning, growth, and continuous improvement?

ASSUMPTION: Candidates who are self-motivated, adaptable, and aligned with Promptcloud's company values and work style will be well-suited to this role and the company's dynamic, inclusive workplace culture.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation, time management, and communication skills to maintain productivity and collaboration.
• The fast-paced, dynamic nature of the role may present challenges in balancing multiple priorities and meeting tight deadlines.
• The fully remote work environment may limit opportunities for in-person networking and relationship building with colleagues and industry peers.
• The data industry is subject to rapid change and innovation, requiring candidates to stay up-to-date with the latest trends and technologies.

ASSUMPTION: Candidates should be prepared to navigate the unique challenges and opportunities presented by a fully remote work environment and the fast-paced, dynamic nature of the data industry.

📈 Similar Roles Comparison

• Product Marketing Manager roles in other data or technology companies may offer similar responsibilities and growth opportunities but may vary in company size, culture, and work arrangement.
• Product Marketing Manager roles in other industries may require different product knowledge, market research, and campaign management skills.
• Career progression in product marketing may include roles such as Senior Product Marketing Manager, Director of Product Marketing, or Chief Marketing Officer, depending on the company's size and structure.

ASSUMPTION: Candidates should research and compare similar roles in the data industry and other relevant industries to identify the best fit for their career goals and personal preferences.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new data product, including market research, competitive analysis, and campaign planning.
• Conducting customer interviews and surveys to understand user needs, preferences, and pain points, and using that data to inform product development and marketing strategies.
• Managing a team of marketing specialists to execute campaigns across multiple channels, including email, social media, and content marketing, to drive product adoption and revenue growth.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Product Marketing Manager role at Promptcloud, with a focus on data-driven decision making, collaboration, and continuous learning and development.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion in the data industry?
• How does the product marketing team collaborate with other departments, such as product management and sales, to drive product growth and revenue?
• What opportunities are there for professional development and growth within the product marketing team and the company as a whole?
• How does the company support work-life blend and responsible flexibility in its fully remote work environment?
• What are the key challenges facing the data industry, and how does Promptcloud differentiate itself from competitors in this space?

ASSUMPTION: These key questions will help candidates assess the company's growth potential, culture, and alignment with their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on product marketing, data analysis, and campaign management.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability.
• Research Promptcloud's company culture, values, and mission to show your enthusiasm and alignment with the organization.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.