📌 Core Information
🔹 Job Title: Product Marketing Manager (Remote)
🔹 Company: Genesys
🔹 Location: Virtual Office (Colorado), with flexibility for other US locations
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with up to 15% domestic travel)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategies for Genesys Cloud Core Product Marketing Team
- Collaborating cross-functionally to define audiences and execute GTM plans
- Leveraging data insights to identify marketing and revenue opportunities
- Representing the team in presentations to leadership, analysts, and at public events
- Managing multiple priorities independently from concept to execution
ASSUMPTION: This role requires a strong strategic mindset and the ability to work effectively with various teams to drive product success.
📋 Key Responsibilities
✅ Understand broader product value and communicate how specific product areas enhance Genesys' overall differentiation
✅ Act as subject matter expert for specific product areas to support cross-functional teams
✅ Drive new product launches and go-to-market strategies aligned with sales motions and product direction
✅ Collaborate with cross-functional teams to define audiences, develop value propositions, and execute GTM plans
✅ Leverage data insights to identify marketing and revenue opportunities across the sales funnel
✅ Create segmentation strategies and develop differentiated messaging to stand out in the market
✅ Define buyer personas and use cases to align sales messaging with customer value
✅ Produce sales enablement content including decks, briefs, whitepapers, videos, and blogs
✅ Track and report on performance metrics during business reviews and support strategic planning
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and content creation to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent professional experience
Experience: 5+ years of experience in enterprise SaaS marketing, preferably in a multi-product setting
Required Skills:
- Expertise in B2B growth marketing and full-funnel activation strategies
- Strong foundation in product marketing skills including messaging, GTM strategy, segmentation, and sales enablement
- Strategic mindset with strong analytical, problem-solving, and organizational skills
- Ability to manage multiple priorities and drive initiatives independently
- Proven aptitude to quickly understand technical products and communicate value
- Strong communication skills and comfort working across cross-functional teams
- Demonstrated success influencing teams across product management, sales, and marketing
- Excellent written and verbal communication skills
- Composure under pressure and a collaborative, positive attitude
Preferred Skills:
- Experience with AI-powered Experience Orchestration platforms
- Familiarity with Genesys Cloud or similar contact center software
ASSUMPTION: Candidates should have a strong background in enterprise SaaS marketing and a proven track record of driving product success through strategic marketing initiatives.
💰 Compensation & Benefits
Salary Range: $107,900.00 - $200,500.00 per year
Benefits:
- Medical, Dental, and Vision Insurance
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is based on market data for similar roles in the enterprise SaaS industry. Actual salaries may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Genesys is a leading provider of cloud-based contact center and customer experience software, operating in the competitive enterprise software market.
Company Size: Genesys is a mid-sized company with approximately 8,000 employees globally, providing a supportive and collaborative work environment.
Founded: Genesys was founded in 1990 and has since grown to become a global leader in customer experience orchestration.
Company Description:
- Genesys empowers organizations to improve loyalty and business outcomes by creating the best experiences for their customers and employees
- Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can deliver empathetic, personalized experiences at scale
- Genesys serves more than 8,000 customers in over 100 countries, including 60 of the Fortune 100 companies
Company Specialties:
- Call Center Software
- Cloud Contact Center
- Customer Experience Software
- Contact Center as a Service
- Customer Self-Service
- Workforce Engagement Management
- Workforce Planning
- Enterprise Call Center
- Outbound Call Center Services
- Digital Customer Engagement
- Conversational AI
- Chatbots
- Automated Routing
- Web Messaging
- SMS Messaging
- IVR Self-Service
Company Website: www.genesys.com
ASSUMPTION: Genesys is a well-established company with a strong presence in the enterprise software market, offering a range of products and services to meet the needs of its diverse customer base.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing and works closely with cross-functional teams, including product management, sales, and marketing.
Work Arrangement: This role is remote, with flexibility for working from other US locations and up to 15% domestic travel.
Growth Opportunities:
- Advancement to a senior-level product marketing role within Genesys
- Expansion of responsibilities to cover additional product areas or regions
- Career transitions to other marketing or leadership roles within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a clear path for advancement for high-performing individuals.
🌍 Location & Work Environment
Office Type: Virtual office with flexibility for working from other US locations
Office Location(s): Colorado, with flexibility for other US locations
Geographic Context:
- The virtual office environment allows for greater flexibility and work-life balance
- Colorado offers a high quality of life, with access to outdoor recreation, cultural attractions, and a thriving tech industry
- Other US locations may offer similar benefits, depending on the specific region
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides greater flexibility and work-life balance, while still allowing for collaboration and connection with the broader Genesys team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Senior Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Product marketing expertise and industry knowledge
- Cultural fit and alignment with Genesys' values
Application Tips:
- Highlight relevant experience and achievements in enterprise SaaS marketing
- Tailor your resume and cover letter to emphasize your strategic mindset and ability to drive product success
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and cross-functional collaboration
- Research Genesys' products and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Enterprise SaaS, Go-To-Market Strategy, Segmentation, Sales Enablement, AI-Powered Experience Orchestration, Customer Experience Software
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and product marketing expertise, as well as their cultural fit with Genesys' values.
🛠️ Tools & Technologies
- Genesys Cloud (AI-powered Experience Orchestration platform)
- Salesforce
- Marketo
- Google Workspace (G Suite)
- Microsoft Office Suite
- Asana or similar project management tools
ASSUMPTION: The tools and technologies required for this role are standard for enterprise SaaS marketing and can be learned or transferred from similar roles in the industry.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Genesys
- Innovate and Simplify
- Act with Integrity
- Embrace Diversity
- Collaborate to Win
Work Style:
- Fast-paced and dynamic, with a focus on driving results
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on continuous improvement
- Adaptable and resilient, with a focus on overcoming challenges and finding solutions
Self-Assessment Questions:
- How do you demonstrate your commitment to customer obsession in your daily work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive product success?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: Genesys values a customer-obsessed, collaborative, and data-driven work environment, with a strong emphasis on innovation, integrity, and diversity.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple priorities
- The role may involve working with complex technical products and require candidates to quickly understand and communicate their value
- The remote work arrangement may present challenges in maintaining work-life balance and staying connected with the broader Genesys team
- The competitive enterprise software market may require candidates to stay up-to-date with industry trends and adapt their marketing strategies accordingly
ASSUMPTION: While this role offers many opportunities for growth and success, candidates should be prepared to adapt to a fast-paced and dynamic work environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role focuses on driving go-to-market strategies for a specific product area, while similar roles may involve broader product marketing responsibilities or more strategic, C-level focus
- The enterprise SaaS industry is competitive and dynamic, with a strong emphasis on innovation and continuous improvement
- Career paths in product marketing may vary depending on the specific company and industry, with opportunities for growth and advancement in various directions
ASSUMPTION: This role offers a unique opportunity to drive product success through strategic marketing initiatives in the competitive enterprise SaaS industry, with a clear path for growth and advancement within the company.
📝 Sample Projects
- Developing a go-to-market strategy for a new Genesys Cloud feature, including audience definition, value proposition, and sales enablement content
- Conducting market research and competitive analysis to inform product positioning and messaging
- Collaborating with cross-functional teams to define buyer personas and use cases for a specific product area
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Product Marketing Manager role, with a focus on driving product success through effective marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the most significant product launch or go-to-market initiative you've led in a previous role, and what was the outcome?
- How do you approach collaborating with cross-functional teams to define audiences and execute GTM plans?
- Can you provide an example of a time when you leveraged data insights to identify a marketing opportunity and drive product success?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
- What is your approach to managing multiple priorities and driving initiatives independently from concept to execution?
ASSUMPTION: These key questions will help candidates assess their fit for the role and demonstrate their strategic thinking, cross-functional collaboration, and product marketing expertise.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your strategic mindset, cross-functional collaboration, and product marketing expertise
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and cross-functional collaboration
- Research Genesys' products and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
