Product Marketing Manager (Retail / Merchandizing / Outstaffing)

📌 Core Information

🔹 Job Title: Product Marketing Manager (Retail / Merchandizing / Outstaffing)

🔹 Company: Group of companies Eurasia

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing go-to-market strategies for products in major international markets, with a focus on India.
• Conducting market research and analysis to gain insights into market dynamics and customer needs.
• Overseeing product launches and creating compelling marketing materials and campaigns.
• Collaborating with cross-functional teams to produce resources and content that enhance product promotion and customer engagement.
• Monitoring product marketing performance and reporting on market penetration and marketing effectiveness.

ASSUMPTION: This role requires a strong understanding of international markets, particularly India, and the ability to adapt product positioning to fit local circumstances.

📋 Key Responsibilities

✅ Formulate and implement go-to-market strategies for products in major international markets, with a focus on India.

✅ Conduct comprehensive market analysis to gain insights into the distinct dynamics of each market segment.

✅ Collect customer feedback to guide product development and marketing approaches.

✅ Oversee the creation of launch strategies, collaborating with various teams such as product development, sales, and customer support.

✅ Develop compelling marketing materials and campaigns to facilitate product introductions in new markets.

✅ Partner with sales, customer success, and technical teams to produce resources, presentations, and content that enhance product promotion and foster customer engagement.

✅ Monitor the effectiveness of product marketing through metrics like market share, customer acquisition, and retention rates.

✅ Compile regular reports for senior leadership that offer insights into market penetration and marketing effectiveness.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Over 3 years of applicable experience in Product Marketing Management (PMM) positions, focusing on research, product packaging, market positioning, sales support, and contractor management.

Required Skills:

• Proven track record in PMM positions, focusing on research, product packaging, market positioning, sales support, and contractor management.
• Knowledgeable in product launch methodologies, covering areas such as cabinet research, customer development, lead generation, and strategic outreach techniques.
• Extensive expertise in service domains relevant to industries like Retail, Merchandising, Outstaffing, and Manufacturing, with a demonstrated ability to formulate product strategies specific to these fields.
• Exceptional communication and leadership skills, with a proven track record of networking at industry events and conferences.
• Fluent in both Russian and English languages.

Preferred Skills:

• Awareness of the startup and venture landscape in India, along with beneficial connections.

ASSUMPTION: Fluency in both Russian and English is crucial for this role due to the international nature of the markets and the company's global presence.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible remote work opportunities
• Generous paid vacation time
• Financial gifts for life's milestones

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager role in India with 2-5 years of experience. The actual salary may vary based on the candidate's skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 501-1,000 employees

Founded: Not specified

Company Description:

• Group of companies Eurasia specializes in searching and recruiting qualified personnel.
• The company thrives on a rich diversity of talent drawn from various countries and cultures, fostering an energetic atmosphere.
• The organization is part of the Eurasia Group of Companies, engaged in various sectors such as outsourcing and outstaffing, engineering, consulting, and technical merchandising.

Company Specialties:

• Not specified

Company Website: https://euroasian.group

ASSUMPTION: Group of companies Eurasia is a global entity with a presence in various countries and cultures, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing or a similar position.

Work Arrangement: Remote OK, with flexible working hours

Growth Opportunities:

• Potential career advancement within the marketing department or other departments within the company.
• Opportunities to work on international projects and gain experience in global markets.
• Possibility to develop leadership and management skills by leading cross-functional teams and mentoring junior team members.

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain international experience.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from home or a co-working space)

Office Location(s): India (with the option to work remotely from anywhere in the country)

Geographic Context:

• India is the second-most populous country in the world, with a diverse range of cultures, languages, and industries.
• The country has a growing economy with a strong focus on technology, manufacturing, and services sectors.
• India is home to a large and growing startup ecosystem, with numerous opportunities for innovation and growth.

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: Working remotely in India offers the opportunity to experience a diverse and dynamic work environment, with the flexibility to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with hiring manager or panel
• Background check and offer

Key Assessment Areas:

• Product marketing skills and experience
• Market research and analysis abilities
• Communication and leadership skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your market research, product positioning, and launch strategies to discuss during the interview.
• Research the company and its products to demonstrate your understanding of the business and your enthusiasm for the role.

ATS Keywords: Product Marketing, Market Research, Go-to-Market Strategy, Product Launch, Cross-Functional Teams, Customer Engagement, Marketing Effectiveness, International Markets, India

ASSUMPTION: The application process for this role may involve multiple stages, including assessments and interviews, to evaluate the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Not specified

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Not specified

Work Style:

• Collaborative and cross-functional
• Results-driven and focused on customer success
• Adaptable and responsive to changing market dynamics

Self-Assessment Questions:

• Do you have experience working in international markets, particularly India?
• Are you comfortable working in a remote and collaborative environment?
• Do you have strong communication and leadership skills, with the ability to influence cross-functional teams?

ASSUMPTION: Group of companies Eurasia values candidates who are adaptable, collaborative, and results-driven, with a strong focus on customer success.

⚠️ Potential Challenges

• The role requires a strong understanding of international markets, particularly India, and the ability to adapt product positioning to fit local circumstances.
• The role involves working with cross-functional teams, which may require strong communication and collaboration skills to ensure alignment and success.
• The role may require travel to international markets for product launches and customer meetings.
• The role may involve working with tight deadlines and competing priorities, requiring strong time management and prioritization skills.

ASSUMPTION: This role may present challenges related to international market dynamics, cross-functional team collaboration, and time management.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager role in other industries, but may require a stronger focus on international markets and cultural adaptation.
• The role may offer opportunities for career growth and development within the company, as well as the chance to gain international experience.
• The role may require a broader range of skills and experience than a typical Product Marketing Manager role, including market research, customer development, and strategic outreach techniques.

ASSUMPTION: This role may offer unique opportunities and challenges compared to similar roles in other industries, requiring a broader range of skills and experience.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in the Indian market
• Conducting market research and analysis to identify customer needs and preferences in the retail sector
• Creating compelling marketing materials and campaigns to support a product launch in the manufacturing industry

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific products and markets involved.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of working in international markets, particularly India?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your market research, product positioning, and launch strategies to discuss during the interview.
• Research the company and its products to demonstrate your understanding of the business and your enthusiasm for the role.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.