Product Marketing - Manager / Senior Manager

📌 Core Information

🔹 Job Title: Product Marketing - Manager / Senior Manager

🔹 Company: Veeva Systems

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing annual marketing plans and go-to-market programs
• Creating compelling product messaging and content
• Collaborating with global teams to execute cross-functional launch initiatives
• Building brand awareness and driving customer success

ASSUMPTION: This role requires a strong understanding of B2B enterprise software marketing, with a focus on complex cloud software solutions.

📋 Key Responsibilities

✅ Develop and execute annual marketing plans in collaboration with strategy, marketing leadership, and field marketing

✅ Create go-to-market programs for new offerings, market segments, and geographies

✅ Gain a deep understanding of buyer needs and how Veeva solutions meet those needs

✅ Develop product messaging to be used across all media and customer engagement channels

✅ Empower sales to communicate our products effectively to prospective customers

✅ Lead global cross-functional launch and release marketing initiatives

✅ Partner closely with product and strategy leads to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally

✅ Collaborate closely with global marketing teams to map, optimize, and execute content across the buyer journey

✅ Build product awareness through PR, article placements, and social media

✅ Proactively identify customer success and bring those stories to life for use in marketing

✅ Create content (e.g., thought leadership, videos, website copy, blog posts, infographics, videos, slide decks, etc.) to articulate the benefits of the solution to the marketplace

✅ Create and maintain a library of sales tools, such as customer presentations and competitive materials

ASSUMPTION: This role requires exceptional written and oral communication skills, as well as strong presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Prior B2B enterprise software product marketing experience 5+ years for a manager; 7+ for sr. manager

Required Skills:

• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong presentation skills
• Ability to lead and influence across functions
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Proven ability to build relationships with other teams and across all levels
• Self-motivated, innovative, collaborative, creative, and analytical
• Strong project management skills with exceptional attention to detail
• Proven ability to excel in a dynamic environment

Preferred Skills:

• Familiarity with the life sciences industry
• Experience working with remote and global teams
• Success bringing innovative B2B offerings to market

ASSUMPTION: Candidates with experience in the life sciences industry or working with remote and global teams may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $150,000 USD per year

Benefits:

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 5,001-10,000 employees

Founded: Not specified

Company Description:

• Veeva Systems is a leader in cloud-based software for the global life sciences industry
• Committed to innovation, product excellence, and customer success
• Has more than 875 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs

Company Specialties:

• Master Data Management
• Regulatory
• Quality
• OpenData
• Safety
• R&D
• Study Startup
• Clinical Data Management
• CTMS
• Oncology Data
• eTMF
• Clinical Operations
• Events Management
• Territory Alignment
• Multichannel CRM
• Customer Reference Data
• Cosmetics
• Consumer Goods
• Chemical
• Animal Health
• Remote Engage Meeting
• Medical Devices
• EDC
• CDB
• Vault Coder
• Vault Payments
• Vault QMS
• Quality Docs
• and Medcomms

Company Website: http://www.veeva.com

ASSUMPTION: Veeva Systems is a well-established company in the software development industry, with a strong focus on the life sciences sector.

📊 Role Analysis

Career Level: Managerial/Senior Managerial

Reporting Structure: This role will collaborate with various teams, including strategy, marketing, product management, and sales

Work Arrangement: Remote OK (Work Anywhere)

Growth Opportunities:

• Potential to grow within the marketing department or take on more responsibilities as the company expands
• Opportunities to work on high-impact projects and drive brand awareness for a leading industry cloud platform
• Chance to work with a diverse, global team and gain experience in the life sciences industry

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: Not specified (Remote OK)

Office Location(s): New York, New York, United States

Geographic Context:

• New York City is a major urban center with a diverse population and a thriving job market
• The city offers a wide range of cultural, entertainment, and recreational opportunities
• New York City has a humid subtropical climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance, while the New York City location offers a vibrant and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Communication skills (written, oral, and presentation)
• Product marketing experience and expertise
• Ability to work independently and collaborate with global teams
• Problem-solving skills and strategic thinking
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant product marketing experience and skills
• Demonstrate your understanding of the life sciences industry and Veeva's products
• Prepare examples of successful product marketing campaigns you've led or contributed to
• Be ready to discuss your approach to developing messaging and content for complex enterprise software solutions

ATS Keywords: Product marketing, B2B enterprise software, cloud software, go-to-market strategy, messaging, content creation, global marketing, cross-functional teams, brand awareness, customer success

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, product marketing experience, and strategic thinking.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Project management tools (e.g., Asana, Jira)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The successful candidate will be comfortable using marketing automation platforms, content management systems, and collaboration tools to manage projects and communicate with global teams.

👔 Cultural Fit Considerations

Company Values:

• Do the Right Thing
• Customer Success
• Employee Success
• Speed

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on driving customer success and brand awareness

Self-Assessment Questions:

• Do you align with Veeva's company values, particularly 'Do the Right Thing' and 'Customer Success'?
• Are you comfortable working in a fast-paced, dynamic environment with global teams?
• Do you have experience creating clear, concise, and compelling messaging for complex enterprise software solutions?

ASSUMPTION: Candidates who align with Veeva's company values and have experience working in fast-paced, global environments will be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with remote and global teams across different time zones
• Communicating complex technical topics to non-technical audiences
• Keeping up with industry trends and competitors

ASSUMPTION: The successful candidate will be able to manage multiple projects and deadlines, collaborate effectively with remote teams, and communicate complex technical topics clearly and concisely.

📈 Similar Roles Comparison

• This role is similar to other product marketing manager roles in the software development industry, but with a focus on the life sciences sector
• Unlike other roles, this position requires experience marketing complex enterprise cloud software solutions to IT and business audiences at all buyer stages
• Career path comparison: This role offers growth opportunities within the marketing department and potential advancement to senior management positions

ASSUMPTION: This role is similar to other product marketing manager roles in the software development industry, but with unique aspects specific to the life sciences sector and Veeva's products.

📝 Sample Projects

• Developing a go-to-market strategy for a new enterprise cloud software offering in the life sciences industry
• Creating a thought leadership campaign to position Veeva as an industry leader in cloud-based software for life sciences
• Collaborating with global marketing teams to optimize content across the buyer journey and drive brand awareness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic nature of the role, requiring a strong understanding of product marketing and the life sciences industry.

❓ Key Questions to Ask During Interview

• Can you describe the typical buyer journey for Veeva's enterprise cloud software solutions, and how this role will contribute to optimizing that journey?
• How does Veeva differentiate its products and services from competitors in the life sciences industry?
• What are the key challenges and opportunities facing the life sciences industry, and how does Veeva's product marketing strategy address these?
• How does this role collaborate with other departments, such as product management, strategy, and sales, to drive customer success and brand awareness?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions will help the candidate understand the role's responsibilities, the company's product marketing strategy, and the key performance indicators for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant product marketing experience and skills
• Prepare examples of successful product marketing campaigns you've led or contributed to
• Be ready to discuss your approach to developing messaging and content for complex enterprise software solutions
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.