Product Marketing - Manager / Senior Manager

📌 Core Information

🔹 Job Title: Product Marketing - Manager / Senior Manager

🔹 Company: Veeva Systems

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving visibility for Veeva’s high-growth, market-leading enterprise cloud software platform for life sciences
• Planning and executing high-quality, full-funnel assets in collaboration with global marketing, strategy, product management, and sales
• Creating impactful, high-quality content across channels and audiences to deliver brand awareness, affinity, and conversion
• Working closely with key partners to help drive Veeva’s growth and customer success

ASSUMPTION: This role requires a strong understanding of B2B enterprise software marketing, with a focus on complex cloud software solutions and IT/business audiences. The ideal candidate will have experience in product marketing, exceptional communication skills, and the ability to work independently in a fast-paced environment.

📋 Key Responsibilities

✅ Develop an annual marketing plan in collaboration with strategy, marketing leadership, and field marketing

✅ Create go-to-market programs for new offerings, market segments, and geographies

✅ Gain a deep understanding of buyer needs and how Veeva solutions meet those needs

✅ Develop product messaging to be used across all media and customer engagement channels

✅ Empower sales to communicate our products effectively to prospective customers

✅ Lead global cross-functional launch and release marketing initiatives

✅ Partner closely with product and strategy leads to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally

✅ Collaborate closely with global marketing teams to map, optimize, and execute content across the buyer journey

✅ Build product awareness through PR, article placements, and social media

✅ Proactively identify customer success and bring those stories to life for use in marketing

✅ Create content (e.g., thought leadership, videos, website copy, blog posts, infographics, videos, slide decks, etc.) to articulate the benefits of the solution to the marketplace

✅ Create and maintain a library of sales tools, such as customer presentations and competitive materials

ASSUMPTION: This role requires a high level of collaboration and project management skills to work effectively with various teams and stakeholders. The ideal candidate will be able to balance strategic thinking with tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Prior B2B enterprise software product marketing experience 5+ years for a manager; 7+ for sr. manager

Required Skills:

• Demonstrated success marketing complex enterprise cloud software solutions to IT and business audiences at all buyer stages
• Able to work independently with little management oversight
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong presentation skills
• Ability to lead and influence across functions
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Proven ability to build relationships with other teams and across all levels
• Self-motivated, innovative, collaborative, creative, and analytical
• Strong project management skills with exceptional attention to detail
• Proven ability to excel in a dynamic environment

Preferred Skills:

• Familiarity with the life sciences industry
• Experience working with remote and global teams
• Success bringing innovative B2B offerings to market

ASSUMPTION: The ideal candidate will have a proven track record in B2B enterprise software product marketing, with a strong focus on complex cloud software solutions and IT/business audiences. They will also possess exceptional communication skills and the ability to work independently in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $75,000 - $150,000 USD per year

Benefits:

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual salaries may vary depending on experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on life sciences

Company Size: 5,001-10,000 employees

Founded: 2007 (as per LinkedIn profile)

Company Description:

• Veeva Systems is a leader in cloud-based software for the global life sciences industry
• Committed to innovation, product excellence, and customer success
• Has more than 875 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs

Company Specialties:

• Master Data Management
• Regulatory
• Quality
• OpenData
• Safety
• R&D
• Study Startup
• Clinical Data Management
• CTMS
• Oncology Data
• eTMF
• Clinical Operations
• Events Management
• Territory Alignment
• Multichannel CRM
• Customer Reference Data
• Cosmetics
• Consumer Goods
• Chemical
• Animal Health
• Remote Engage Meeting
• Medical Devices
• EDC
• CDB
• Vault Coder
• Vault Payments
• Vault QMS
• Quality Docs
• and Medcomms

Company Website: http://www.veeva.com

ASSUMPTION: Veeva Systems is a well-established company in the life sciences software industry, with a strong focus on innovation and customer success. They have a global presence and work with a wide range of life sciences customers.

📊 Role Analysis

Career Level: Managerial or Senior Managerial level, with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with global marketing, strategy, product management, and sales teams

Work Arrangement: Remote OK, with flexibility to work from home or in the office

Growth Opportunities:

• Potential to grow into a leadership role within the product marketing team
• Opportunities to work on high-impact projects and drive Veeva’s growth and customer success
• Chance to gain experience in the life sciences industry and expand knowledge of enterprise cloud software solutions

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and drive Veeva’s growth and customer success. The ideal candidate will be eager to take on new challenges and expand their knowledge of the life sciences industry and enterprise cloud software solutions.

🌍 Location & Work Environment

Office Type: Veeva has multiple offices worldwide, with this role based in Boston, Massachusetts

Office Location(s): 4280 Hacienda Drive, Pleasanton, CA 94588, US; Avinguda Diagonal 420, 2º 1ª C.P., Barcelona, 08037, ES; RM1823, 18F Bund Centre, 222 Yan An Rd. East, Huang Pu District Shanghai, 200002, CN; 〒160-0023 東京都新宿区西新宿, 6-10-1m 日土地西新宿ビル 8階, Tokyo, JP; 20 Toronto St, Toronto, ON M5C 2B8, CA; 131 Avenue Charles de Gaulle, Neuilly-sur-Seine, IdF 92200, FR

Geographic Context:

• Boston, Massachusetts, United States
• East Coast time zone (America/New_York)
• Access to major transportation hubs and cultural attractions

Work Schedule: 40 hours per week, with flexibility for remote work

ASSUMPTION: The ideal candidate will be comfortable working in a remote or hybrid work environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the product marketing team
• Final interview with the Head of Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and expertise
• Communication skills, both written and verbal
• Project management skills and ability to work independently
• Cultural fit and alignment with Veeva’s values

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare examples of your work, such as marketing campaigns or content you’ve created, to showcase your abilities
• Research Veeva’s products and the life sciences industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, B2B, Enterprise Software, Cloud Solutions, IT Audiences, Business Audiences, Full-Funnel Assets, Brand Awareness, Customer Success, Global Marketing, Strategy, Product Management, Sales Enablement, Buyer Needs Analysis, Content Creation, Project Management

ASSUMPTION: The ideal candidate will have a strong background in product marketing, with experience in B2B enterprise software and cloud solutions. They will also possess exceptional communication skills and the ability to work independently in a fast-paced environment.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Suite
• Microsoft Office
• Asana or similar project management tools

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and project management software. Familiarity with the life sciences industry and enterprise cloud software solutions is a plus.

👔 Cultural Fit Considerations

Company Values:

• Do the Right Thing
• Customer Success
• Employee Success
• Speed

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on innovation and customer success

Self-Assessment Questions:

• Do you align with Veeva’s values, particularly “Do the Right Thing” and “Customer Success”?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Veeva, aligning with the company’s values and work style. They will be comfortable working in a fast-paced, dynamic environment and thrive in a collaborative, team-oriented work culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with remote and global teams across different time zones
• Keeping up with the fast-paced nature of the life sciences industry and enterprise cloud software solutions
• Balancing strategic thinking with tactical execution

ASSUMPTION: The ideal candidate will be able to manage multiple projects and deadlines effectively, work comfortably with remote and global teams, and keep up with the fast-paced nature of the life sciences industry and enterprise cloud software solutions. They will also be able to balance strategic thinking with tactical execution.

📈 Similar Roles Comparison

• This role is unique in its focus on the life sciences industry and enterprise cloud software solutions
• Similar roles in other industries may have a broader focus or less complex products
• Career progression in this role may lead to leadership opportunities within the product marketing team or broader roles within Veeva

ASSUMPTION: This role offers a unique opportunity to work in the life sciences industry and focus on enterprise cloud software solutions. The ideal candidate will be eager to take on new challenges and expand their knowledge of the industry and its products.

📝 Sample Projects

• Developing a go-to-market strategy for a new enterprise cloud software solution in the life sciences industry
• Creating a thought leadership campaign to establish Veeva as a thought leader in the enterprise cloud software space
• Building a library of sales tools to support Veeva’s sales team in closing deals and driving customer success

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a strong understanding of the life sciences industry, enterprise cloud software solutions, and effective communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does Veeva support the professional development and growth of its product marketing team members?
• What are the biggest challenges facing the life sciences industry and how does Veeva plan to address them?
• How does Veeva measure the success of its product marketing efforts, and how will this role be evaluated?
• What is the company culture like, and how does it support a work-life balance?

ASSUMPTION: These key questions will help the ideal candidate understand the role’s strategic importance, Veeva’s commitment to employee growth, the industry’s challenges, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare examples of your work, such as marketing campaigns or content you’ve created, to showcase your abilities
• Research Veeva’s products and the life sciences industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.