Product Marketing Manager, Small and Medium Business Group, EMEA

📌 Core Information

🔹 Job Title: Product Marketing Manager, Small and Medium Business Group, EMEA

🔹 Company: Meta

🔹 Location: Dublin, Ireland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving adoption and growth of advertising solutions for small and medium businesses across EMEA
• Collaborating with cross-functional teams to ensure alignment and effective execution of go-to-market strategies
• Acting as the voice of the market to global product teams and influencing product strategy and roadmaps
• Managing executive level relationships and partnering with regional sales leadership

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and market expertise to drive product growth and adoption.

📋 Key Responsibilities

✅ Own product growth and adoption for small and medium advertisers across EMEA

✅ Strategically drive business performance and adoption goals by managing executive level relationships and partnering with regional sales leadership

✅ Plan and execute local go-to-market strategies, including product trainings, client segmentation lists, product positioning, and narratives

✅ Act as the voice of the market to global product teams, communicating customer problems and feedback to influence product strategy and roadmaps

ASSUMPTION: This role involves a high degree of independence, requiring strong prioritization, problem-solving, and execution skills.

🎯 Required Qualifications

Education: Bachelor’s degree or higher

Experience: 8+ years of professional experience in product marketing, advertising, measurement, or business/sales operations

Required Skills:

• Proven project management experience, with a track record of developing and executing marketing strategies
• Fluency in data analytics and data visualization
• Experience working in a fast-paced, ambiguous environment
• Strong communication and interpersonal skills
• Fluency in English

Preferred Skills:

• Experience working in the advertising industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the advertising industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Product Marketing Manager with 8+ years of experience in the tech industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and parental leave policies
• On-site fitness centers and wellness programs
• Employee discounts on Meta products and services

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for meetings and project deadlines)

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, specifically in social media, messaging, and virtual reality. The company's primary products include Facebook, Instagram, WhatsApp, and the Oculus line of virtual reality headsets.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 as Facebook, Inc., and rebranded as Meta Platforms, Inc. in 2021.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and diverse product portfolio offer candidates the opportunity to work on various projects and grow their careers within the company.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.

Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing, International Markets.

Work Arrangement: This role is on-site, with the primary work location being Dublin, Ireland. However, some flexibility for remote work may be available for specific tasks or projects.

Growth Opportunities:

• Potential career progression into leadership roles within the product marketing team or other departments within Meta.
• Opportunities to work on new and emerging products and technologies as Meta continues to innovate and expand its offerings.
• Chances to collaborate with and learn from experienced professionals across various teams and disciplines.

ASSUMPTION: Given Meta's size and growth, there are numerous opportunities for career advancement and skill development within the company.

🌍 Location & Work Environment

Office Type: Meta's Dublin office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US

Geographic Context:

• Dublin is the capital and largest city in Ireland, known for its vibrant culture, historic sites, and bustling tech industry.
• The city offers a high quality of life, with excellent education, healthcare, and entertainment options.
• Dublin is home to a diverse and multicultural population, providing a rich and inclusive work environment.

Work Schedule: The work schedule for this role is typically Monday to Friday, with core hours from 10:00 AM to 4:00 PM. However, some flexibility may be required to accommodate meetings and project deadlines.

ASSUMPTION: Working in Dublin offers candidates the opportunity to live and work in a dynamic, multicultural city with a strong tech industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the recruitment team
• Behavioral and technical interviews with cross-functional stakeholders
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Market expertise and understanding of small and medium business needs
• Data analysis and visualization skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with data analysis, project management, and market research during the interview process.
• Demonstrate your understanding of Meta's products and the small and medium business market during your interviews.

ATS Keywords: Product Marketing, Advertising, Data Analytics, Project Management, Market Research, Business Strategy, Communication, Interpersonal Skills, Problem Solving, Collaboration, Execution, Client Segmentation, Product Positioning, Data Visualization, Influencing, Adaptability

ASSUMPTION: Meta's interview process is designed to assess candidates' skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Be Bold
• Focus on Impact
• Be Humble
• Be Available and Responsive
• Integrity

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and resilient
• Inclusive and respectful

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you have experience managing executive-level relationships and influencing stakeholders?

ASSUMPTION: Candidates who align with Meta's values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly and manage multiple priorities.
• Candidates may need to work with diverse teams and stakeholders, requiring strong communication and collaboration skills.
• The role may involve working on evenings and weekends to accommodate meetings and project deadlines.
• Candidates may need to travel occasionally for meetings or events.

ASSUMPTION: These challenges can be overcome by strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to other Product Marketing Manager positions within Meta and other tech companies, but focuses specifically on the small and medium business market in EMEA.
• Compared to other marketing roles, this position requires a strong focus on data analysis and market research to inform product strategy and go-to-market plans.
• Career progression in this role may lead to leadership positions within the product marketing team or other departments within Meta.

ASSUMPTION: Candidates should research similar roles within Meta and other companies to better understand the requirements and expectations of the Product Marketing Manager position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new advertising product targeted at small and medium businesses in EMEA.
• Conducting market research to identify trends and opportunities in the small and medium business advertising market and using data to inform product roadmaps.
• Collaborating with cross-functional teams to develop and deliver product trainings and client segmentation lists to drive adoption and growth.

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Product Marketing Manager role and the importance of cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the International Marketing, Product Marketing Manager team?
• How does this role contribute to Meta's overall mission and strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for interviews by researching Meta's products, the small and medium business market, and the company's values and work style.
• Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.