📌 Core Information
🔹 Job Title: Product Marketing Manager - Small/Regional Enterprise
🔹 Company: Aryaka Networks, Inc.
🔹 Location: Santa Clara, California, United States
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy, messaging, and positioning for Aryaka’s Unified SASE as a Service into the Regional and Small Enterprise space.
- Creating sales enablement content and launching new products while collaborating with Product Management and other teams.
- Requiring 3-7 years of experience in B2B product marketing, ideally in cloud networking or cybersecurity, with a strong understanding of SASE and related technologies.
- Offering a base salary of up to $180,000 + bonus + equity + benefits.
ASSUMPTION: This role involves strategic planning, cross-functional collaboration, and a strong focus on driving business growth through effective product marketing.
📋 Key Responsibilities
✅ Define and execute go-to-market strategies for Aryaka Unified SASE as a Service offering into the Small Regional Enterprise segment.
✅ Develop clear, differentiated messaging and positioning based on market intelligence, buyer personas, and competitive analysis.
✅ Own the creation of sales enablement content such as pitch decks, battle cards, product datasheets, ROI calculators, and customer use cases.
✅ Partner with Product Management to influence roadmap priorities and translate technical capabilities into business value.
✅ Launch new products and features, driving cross-functional readiness across sales, marketing, customer success, and partners.
✅ Create compelling content for demand generation, including blogs, whitepapers, videos, webinars, and industry events.
✅ Serve as a thought leader in the enterprise networking and cloud security space by representing Aryaka in analyst briefings, conferences, and media engagements.
ASSUMPTION: The role requires a strong understanding of enterprise networking, cloud security, and related technologies, as well as exceptional communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA is a plus.
Experience: 3-7 years of experience in B2B product marketing, ideally in cloud networking, cybersecurity, or enterprise IT.
Required Skills:
- Proven experience in B2B product marketing, with a strong understanding of SASE, SD-WAN, ZTNA, and related technologies.
- Exceptional writing, storytelling, and presentation skills; able to tailor messages for C-level, technical, and business audiences.
- Proven ability to work cross-functionally with product, sales, and executive teams.
- Self-starter with strong organizational and project management skills in a fast-paced environment.
Preferred Skills:
- Experience in enterprise networking and cloud security.
- Familiarity with Aryaka’s products and services.
ASSUMPTION: The ideal candidate will have a strong background in B2B product marketing, with a focus on cloud networking and cybersecurity, and a proven track record of driving successful go-to-market strategies.
💰 Compensation & Benefits
Salary Range: The base salary for this role is up to $180,000 per year, plus bonus, equity, and benefits.
Benefits:
Working Hours: Full-time position with standard office hours, Monday through Friday.
ASSUMPTION: The compensation package is competitive and includes a base salary, bonus, equity, and benefits, reflecting the importance and responsibilities of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Aryaka Networks operates in the Computer and Network Security industry, focusing on cloud-first, software-defined networking and security solutions.
Company Size: Aryaka Networks is a mid-sized company with 201-500 employees, providing a collaborative and supportive work environment.
Founded: Aryaka Networks was founded in 2009, with operations in over 100 countries.
Company Description:
- Aryaka Networks is a pioneering leader in cloud-first, software-defined networking and security solutions.
- The company has transformed global secure networking with the launch of Aryaka Unified SASE as a Service, the first solution of its kind to deliver unparalleled performance, agility, simplicity, and security without compromise.
- Aryaka empowers businesses worldwide to modernize, optimize, and transform their networking and security environments while maintaining existing investments.
Company Specialties:
- WAN Optimization
- SD-WAN
- Web App Delivery
- IP App Delivery
- TCP Optimization
- CDN
- WAN as-a-Service
- Cloud Networking
- Branch Office Acceleration
- Cloud Acceleration
- Mobile Acceleration
- SASE
- Multi-Cloud Connectivity
- SaaS Acceleration
- Secure Remote Access
- MPLS Migration
- and Unified SASE as a Service
Company Website: www.aryaka.com
ASSUMPTION: Aryaka Networks is a well-established company in the computer and network security industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: The Product Marketing Manager role is a mid-senior level position, requiring significant experience and expertise in B2B product marketing.
Reporting Structure: The role reports directly to the Head of Marketing or a similar leadership position within the company.
Work Arrangement: The role is on-site, with standard office hours, Monday through Friday. However, some flexibility may be available for the right candidate.
Growth Opportunities:
- As Aryaka continues to grow and expand its offerings, there will be opportunities for the Product Marketing Manager to take on additional responsibilities and advance their career within the company.
- The role provides exposure to various aspects of the business, allowing the candidate to gain a well-rounded understanding of the company and its operations.
ASSUMPTION: The Product Marketing Manager role offers significant growth potential and the opportunity to make a meaningful impact on the company’s success.
🌍 Location & Work Environment
Office Type: Aryaka Networks’ headquarters is located in Santa Clara, California, with additional offices in Bangalore, India, and Hamburg, Germany.
Office Location(s):
- 3945 Freedom Circle, Suite 1100, Santa Clara, California 95054, US
- Esteem Asrani, 3K, Koramangala Industrial Layout, Sarjapur Main Road Koramangala, Bangalore, Karnataka 560034, IN
- Poststraße 6, Hamburg, 20354, DE
Geographic Context:
- Santa Clara, California, is located in the heart of Silicon Valley, providing easy access to tech industry resources and networking opportunities.
- The area offers a diverse range of housing options, cultural attractions, and outdoor activities.
Work Schedule: The work schedule for this role is Monday through Friday, with standard office hours. However, some flexibility may be available for the right candidate.
ASSUMPTION: The location and work environment at Aryaka Networks offer a dynamic and engaging atmosphere, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Head of Marketing or another senior leader within the company
- Background check and reference check
Key Assessment Areas:
- Product marketing experience and expertise
- Understanding of Aryaka’s products and services
- Communication and presentation skills
- Ability to work cross-functionally and collaborate with various teams
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of Aryaka’s products and services, as well as your familiarity with the company’s industry and competitors.
- Showcase your ability to create compelling content and drive successful go-to-market strategies.
- Demonstrate your strong communication and presentation skills through clear and concise responses during the interview process.
ATS Keywords: Product Marketing, B2B, Cloud Networking, Cybersecurity, SASE, SD-WAN, ZTNA, Messaging, Positioning, Sales Enablement, Content Creation, Cross-Functional Collaboration, Project Management, Thought Leadership
ASSUMPTION: The interview process at Aryaka Networks is designed to assess the candidate’s technical skills, cultural fit, and ability to drive business growth through effective product marketing.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Asana
- Slack
- Microsoft Office Suite
- Zoom
ASSUMPTION: The tools and technologies listed are commonly used by Aryaka Networks and may be relevant to the Product Marketing Manager role. However, the specific tools and technologies required may vary depending on the candidate’s experience and the company’s evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Focused on driving business growth and customer success
- Encourages continuous learning and development
Self-Assessment Questions:
- How do you align with Aryaka’s company values, particularly innovation and customer-centricity?
- Describe your experience working in a fast-paced, collaborative environment and how you have contributed to driving business growth and customer success.
- How do you approach continuous learning and development, and how have you applied this to your professional growth in the past?
ASSUMPTION: Aryaka Networks values candidates who are passionate about driving innovation, customer-centricity, and excellence, and who thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- The role requires a strong understanding of enterprise networking, cloud security, and related technologies, which may present a learning curve for candidates without extensive experience in these areas.
- The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and workloads.
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments.
- The role may involve occasional travel to attend industry events, conferences, or client meetings.
ASSUMPTION: The Product Marketing Manager role at Aryaka Networks presents unique challenges and opportunities for growth and development, requiring candidates to be adaptable, proactive, and committed to driving business success.
📈 Similar Roles Comparison
- The Product Marketing Manager role at Aryaka Networks is similar to other B2B product marketing roles in the tech industry, but with a specific focus on cloud networking, cybersecurity, and enterprise networking.
- Unlike other roles, this position requires a strong understanding of SASE, SD-WAN, and ZTNA technologies, as well as experience working with enterprise customers.
- The role offers significant growth potential and the opportunity to make a meaningful impact on the company’s success, similar to other mid-senior level positions in the industry.
ASSUMPTION: The Product Marketing Manager role at Aryaka Networks is unique in its focus on cloud networking, cybersecurity, and enterprise networking, requiring candidates with specialized knowledge and experience in these areas.
📝 Sample Projects
- Developing a go-to-market strategy for Aryaka’s Unified SASE as a Service offering, including messaging, positioning, and sales enablement content.
- Creating a thought leadership campaign focused on the benefits of SASE for enterprise customers, including blog posts, whitepapers, and webinars.
- Launching a new product or feature, driving cross-functional readiness across sales, marketing, customer success, and partners.
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Product Marketing Manager may be responsible for, requiring a strong understanding of Aryaka’s products, services, and target customers.
❓ Key Questions to Ask During Interview
- Can you describe the company’s go-to-market strategy for its Unified SASE as a Service offering, and how this role contributes to its success?
- How does the company support the professional development and growth of its product marketing team members?
- Can you provide examples of how the company has adapted its go-to-market strategies in response to market changes or customer feedback?
- How does the company collaborate with its partners and customers to drive business growth and customer success?
- What are the key performance indicators (KPIs) used to measure the success of the product marketing team, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate’s interest in the role and their commitment to driving business success at Aryaka Networks.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your work, showcasing your ability to create compelling content and drive successful go-to-market strategies.
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
