📌 Core Information
🔹 Job Title: Product Marketing Manager, Social Advertising
🔹 Company: Amazon
🔹 Location: Seattle, Washington, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a paid social marketing strategy for mid-funnel content, particularly influencer content.
- Collaborating with social media platforms and internal teams to optimize campaigns and drive performance metrics for Amazon.
- Conducting experiments, analyzing data, and making recommendations to improve campaign performance.
- Working in a fast-paced, innovative environment, driving new programs from conception to execution.
ASSUMPTION: This role requires a strong background in digital marketing, A/B testing, and data analysis. Candidates should be comfortable working in an ambiguous environment and driving new programs from scratch.
📋 Key Responsibilities
✅ Create and execute a paid social marketing strategy focused on mid-funnel content, particularly influencer content.
✅ Define experiment learning agendas and optimize campaign setups to drive meaningful insights.
✅ Optimize programs to reach efficient ROI.
✅ Work directly with social networks to launch new product betas and explore marketing potential.
✅ Advise creative teams on best practices for paid social content.
✅ Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.
ASSUMPTION: This role involves a high degree of collaboration with various teams, both internal and external. Strong communication skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in digital marketing, with a focus on social media advertising and influencer marketing.
Required Skills:
- Proven experience in digital marketing and A/B testing.
- Strong data analysis skills and ability to make data-driven decisions.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, innovative environment.
- Familiarity with social media advertising platforms (e.g., Meta, Pinterest, TikTok, Snap).
Preferred Skills:
- Experience working with creative teams to develop and optimize content.
- Familiarity with Amazon's business lines and products.
- Proficiency in project management tools (e.g., Asana, Trello, JIRA).
ASSUMPTION: While a Master's degree is not required, candidates with advanced degrees may have an advantage in this competitive role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Seattle area).
Benefits:
- Health, dental, and vision insurance.
- 401(k) matching.
- Paid time off and holidays.
- Maternity and paternity leave.
- Employee discounts on Amazon products.
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional remote work.
ASSUMPTION: Salary and benefits may vary based on individual qualifications, experience, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology industries, with a focus on retail, operations, and software development.
Company Size: Amazon is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and retail.
- Operations and logistics.
- Software development and cloud computing (Amazon Web Services).
- Digital content and streaming (Amazon Prime, Amazon Music, Amazon Video).
Company Website: https://www.aboutamazon.com/
ASSUMPTION: Amazon's size and diversity present both opportunities and challenges for employees, who may need to navigate complex organizational structures and competing priorities.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within Amazon's marketing organization.
Reporting Structure: The Product Marketing Manager, Social Advertising, reports directly to the Senior Manager of Social Marketing.
Work Arrangement: This role is on-site, with the expectation of working from Amazon's Seattle headquarters. However, there may be opportunities for occasional remote work or hybrid arrangements.
Growth Opportunities:
- Advancement to a Senior Product Marketing Manager or Marketing Manager role within Amazon's marketing organization.
- Expansion into other areas of Amazon's business, such as Amazon Web Services, Amazon Devices, or Amazon's digital content platforms.
- Opportunities to lead cross-functional teams and drive strategic initiatives.
ASSUMPTION: Given Amazon's size and growth, there are numerous opportunities for career advancement and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's Seattle headquarters is a large, modern office space with collaborative work environments and on-site amenities.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US
Geographic Context:
- Seattle is a vibrant, tech-focused city with a strong job market and numerous cultural attractions.
- The Pacific Northwest offers a mild climate, with both urban and outdoor recreational opportunities.
- Seattle is home to a diverse and growing tech industry, with numerous startups and established companies.
Work Schedule: The standard workweek is Monday through Friday, with core hours from 10:00 AM to 4:00 PM. However, employees may be required to work additional hours to meet project deadlines or business needs.
ASSUMPTION: While Amazon's Seattle headquarters is the primary work location for this role, there may be opportunities for occasional remote work or hybrid arrangements, depending on the needs of the business and the employee's individual circumstances.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team.
- Behavioral and situational interview with the hiring manager.
- Case study or project presentation to a panel of stakeholders.
- Final interview with the senior leadership team.
Key Assessment Areas:
- Problem-solving skills and ability to think critically about marketing challenges.
- Data analysis and interpretation skills.
li>Communication and presentation skills.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss specific examples of your experience with social media advertising, A/B testing, and data analysis.
- Demonstrate your understanding of Amazon's business and marketing strategies.
ATS Keywords: Digital Marketing, Social Media Advertising, A/B Testing, Data Analysis, Influencer Marketing, Campaign Optimization, Mid-Funnel Content, Paid Social Marketing Strategy, Stakeholder Communication, Fast-Paced Environment, Innovative Thinking, Marketing Strategy, Social Media Platforms
ASSUMPTION: Amazon's application process may vary depending on the role and the specific needs of the business. Applicants should be prepared to adapt their approach to different interview formats and assessment methods.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta, Pinterest, TikTok, Snap).
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau).
- Project management tools (e.g., Asana, Trello, JIRA).
- Content creation and design tools (e.g., Adobe Creative Suite, Canva, Hootsuite).
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the needs of the business and the preferences of the team.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Passion for invention.
- Commitment to operational excellence.
- Long-term thinking.
Work Style:
- Fast-paced and innovative.
- Collaborative and cross-functional.
- Data-driven and analytical.
- Customer-centric and focused on delivering results.
Self-Assessment Questions:
- How do you stay organized and manage your time in a fast-paced, dynamic environment?
- Can you provide an example of a time when you had to adapt your approach to a changing situation or new information?
- How do you prioritize and make decisions when faced with competing priorities or limited resources?
ASSUMPTION: Amazon's culture is highly competitive and fast-paced, with a strong focus on innovation, customer obsession, and operational excellence. Candidates should be prepared to demonstrate their ability to thrive in this environment and contribute to Amazon's continued success.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of Amazon's business may require candidates to adapt quickly to changing priorities and new information.
- The competitive nature of Amazon's culture may present challenges for candidates who are not comfortable working in a high-pressure environment.
- The need to collaborate with various internal and external teams may require strong communication and project management skills.
- The focus on data-driven decision-making may require candidates to have strong analytical skills and be comfortable working with data.
ASSUMPTION: While Amazon's culture and work environment present unique challenges, they also offer opportunities for growth, innovation, and professional development.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, this position places a greater emphasis on social media advertising and influencer marketing.
- Unlike other roles in Amazon's marketing organization, this position focuses specifically on mid-funnel content and influencer marketing strategies.
- Career progression in this role may involve expanding into other areas of Amazon's marketing organization or moving into a senior-level management position.
ASSUMPTION: While this role is unique within Amazon's marketing organization, it shares many similarities with mid-level marketing roles in other companies, particularly those in the e-commerce and technology industries.
📝 Sample Projects
- Developing and executing a paid social media advertising campaign to promote a new Amazon product launch.
- Conducting A/B testing to optimize ad creative and targeting for an Amazon Prime Video original series.
- Collaborating with Amazon's influencer marketing team to create and execute a sponsored content campaign featuring Amazon products.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Manager, Social Advertising, might work on at Amazon. The specific projects and priorities may vary depending on the needs of the business and the priorities of the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Social Marketing team?
- How does the Social Marketing team collaborate with other teams within Amazon's marketing organization?
- What are the key priorities and objectives for the Social Marketing team in the next 6-12 months?
- How does Amazon support the professional development and growth of its employees?
- What are the key challenges and opportunities facing Amazon's social media advertising efforts in the next 1-2 years?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company. Applicants should tailor their questions to the specific needs and priorities of the business and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, A/B testing, and data analysis.
- Prepare for your phone or video screen by researching Amazon's business and marketing strategies, as well as the specific requirements of this role.
- If selected for an interview, be prepared to discuss your experience with social media advertising, influencer marketing, and data analysis, as well as your ability to work in a fast-paced, innovative environment.
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
