📌 Core Information
🔹 Job Title: Product Marketing Manager, Social Advertising
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving enterprise value using social media channels
- Building and defining success in uncharted territory
- Cross-functional collaboration with engineering, marketing, and other teams
- Leveraging large data sets to create sophisticated advertising programs
ASSUMPTION: This role requires a strategic mindset and the ability to execute rapidly in a dynamic environment.
📋 Key Responsibilities
✅ Work cross-functionally with engineering to develop new automated programs from end to end
✅ Oversee the daily operations of global advertising programs
✅ Define experimental frameworks and optimize campaign setups for driving meaningful insights
✅ Define the metrics and processes needed to standardize the management of advertising campaigns
✅ Work directly with social networks to understand platforms' capabilities and explore marketing campaigns
✅ Design and carry out well-structured experiments (including tracking, measuring, and reporting)
✅ Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in driving substantial results using social media advertising, with a focus on B2C branding, customer acquisition, lead generation, and/or revenue generation
Required Skills:
- Proven experience in social media marketing and advertising
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Ability to work in a dynamic, fast-paced environment
- Familiarity with advertising platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
Preferred Skills:
- Experience with A/B testing and optimization
- Fluency in multiple languages
- Background in e-commerce or retail
ASSUMPTION: Candidates with experience in large-scale social advertising programs and a global mindset are strongly preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Seattle area)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous paid time off and parental leave
- On-site fitness centers and wellness programs
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore, later expanding into e-commerce, cloud computing, digital streaming, and artificial intelligence)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company's mission is to be Earth's most customer-centric company
- Amazon is known for its innovative culture, rapid decision-making, and focus on delighting customers
Company Specialties:
- E-commerce and online retail
- Cloud computing and infrastructure (AWS)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for career growth within Amazon's global marketing team
Reporting Structure: This role reports directly to the Social Advertising team lead and works cross-functionally with various teams, including engineering, product management, and analytics
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential to take on more responsibilities and lead projects as experience grows
- Opportunities to work on diverse advertising campaigns across various Amazon businesses
- Chance to collaborate with and learn from experienced marketing professionals across the organization
ASSUMPTION: This role offers significant growth potential within Amazon's expanding marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 2127 7th Ave, Seattle, WA 98109, US
Geographic Context:
- Seattle is a vibrant, tech-centric city with a high cost of living
- The city offers numerous cultural attractions, outdoor activities, and a thriving food scene
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: The Seattle office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- Behavioral and technical interviews with hiring managers and team members
- Final round interview with the team lead or director
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and stakeholder management skills
- Domain knowledge in social media marketing and advertising
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant experience and achievements in social media marketing and advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare examples of successful social media campaigns and their results
- Research Amazon's company culture and leadership principles to demonstrate your cultural fit
ATS Keywords: Social Media Marketing, Social Advertising, Product Marketing, Campaign Management, Data Analysis, B2C Branding, Customer Acquisition, Lead Generation, Revenue Generation, Advertising Programs, Cross-Functional Collaboration, Experiment Design, Performance Optimization, Stakeholder Communication, Automated Programs, Marketing Strategy, Testing Frameworks
ASSUMPTION: Amazon's application process is competitive, and candidates should expect to invest significant time and effort in preparing for interviews.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you took a long-term approach to a marketing challenge?
- How do you prioritize and manage multiple projects and stakeholders in a fast-paced environment?
ASSUMPTION: Candidates who align with Amazon's leadership principles and demonstrate a strong work ethic and customer focus are likely to succeed in this role.
⚠️ Potential Challenges
- Managing global advertising programs across multiple time zones
- Keeping up with the rapidly evolving social media landscape and platform updates
- Balancing strategic thinking with day-to-day campaign management
- Navigating Amazon's large and complex organizational structure
ASSUMPTION: These challenges require strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other social media marketing roles, this position offers more responsibility for global advertising programs and cross-functional collaboration
- Amazon's size and scale provide more opportunities for career growth and exposure to diverse businesses
- This role may require more frequent travel and on-site presence compared to remote or hybrid positions
ASSUMPTION: Candidates should consider their preferences for work-life balance, career growth, and organizational culture when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a global advertising campaign for Amazon's Prime Day event
- Conducting A/B tests to optimize social media ad performance for Amazon's private label products
- Collaborating with engineering teams to automate social media ad reporting and optimization
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Amazon's social advertising efforts?
- What are the most significant challenges facing the Social Advertising team in the next 12-24 months?
- How does Amazon support the professional development and growth of its marketing team members?
- What is the expected timeline for ramping up and taking on more responsibilities in this role?
- How does Amazon measure the success of its social advertising campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and Amazon's broader marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns and their results to discuss during interviews
- Research Amazon's company culture and leadership principles to demonstrate your cultural fit
- Follow up with the hiring manager or recruiter one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
