📌 Core Information
🔹 Job Title: Product Marketing Manager, Social Advertising
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving enterprise value using social channels
- Building and defining successful product marketing strategies
- Executing structured marketing tests and analyzing results
- Optimizing performance against clear performance goals
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through social advertising.
📋 Key Responsibilities
✅ Work cross-functionally with engineering to develop new automated programs from end to end
✅ Oversee the daily operations of global advertising programs
✅ Define experimental frameworks and optimize campaign setups for driving meaningful insights
✅ Define the metrics and processes needed to standardize the management of advertising campaigns
✅ Work directly with social networks to understand platforms' capabilities and explore marketing campaigns
✅ Design and carry out well-structured experiments (including tracking, measuring, and reporting)
✅ Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to maximize advertising performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) driving results through large-scale social advertising programs
Required Skills:
- Proven experience in B2C branding, customer acquisition, lead generation, and/or revenue generation using social advertising
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Ability to work independently and in a team environment
- Fluency in English
Preferred Skills:
- Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Salesforce)
- Proficiency in data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Candidates should have a proven track record in social advertising and be comfortable working with complex challenges and large datasets.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Seattle area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Generous paid time off
- On-site services (e.g., gym, cafes)
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role's demands
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Known for its customer-centric approach, operational excellence, and long-term thinking
- Offers a wide range of products and services, including Amazon.com, Amazon Web Services (AWS), Amazon Prime Video, and Alexa
Company Specialties:
- E-commerce platform development and operation
- Cloud computing services
- Digital content and streaming services
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities to innovate and grow within a large, dynamic organization with a strong focus on customer experience.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into management or leadership positions
Reporting Structure: This role may report to a Senior Product Marketing Manager or Director of Product Marketing
Work Arrangement: On-site, with potential for hybrid or remote work depending on business needs and team preferences
Growth Opportunities:
- Advancement into senior or management roles within the marketing organization
- Expansion into related fields, such as brand management, content strategy, or customer experience
- Cross-functional collaboration and learning opportunities with other teams, such as engineering, sales, or operations
ASSUMPTION: This role offers opportunities for professional growth and development within a large, dynamic organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Seattle, WA, USA
Geographic Context:
- Seattle is a vibrant, tech-centric city with a high cost of living and a diverse cultural scene
- Amazon's headquarters is located in the South Lake Union neighborhood, with easy access to public transportation, restaurants, and parks
- The Pacific Northwest offers a mild, marine climate with abundant natural beauty
Work Schedule: Full-time, with flexibility for the role's demands and potential for overtime during peak periods
ASSUMPTION: The work environment at Amazon's Seattle headquarters is dynamic, collaborative, and fast-paced, with a strong focus on innovation and customer experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- Phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and stakeholder management skills
- Cultural fit and alignment with Amazon's leadership principles
- Domain expertise in social advertising and marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with social advertising and provide specific examples of successful campaigns you've managed
- Demonstrate your understanding of Amazon's business and how your skills and experience align with the company's mission and values
ATS Keywords: Social advertising, product marketing, campaign management, data analysis, B2C branding, customer acquisition, lead generation, revenue generation, advertising programs, cross-functional collaboration, experiment design, performance optimization, stakeholder communication, automated programs, marketing strategy, complex problem-solving
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through specific examples and a strong understanding of Amazon's business.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
- Marketing automation tools (e.g., Marketo, HubSpot, Salesforce)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with these platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Focus on innovation and customer experience
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- Can you provide an example of a time when you drove results through a large-scale social advertising campaign?
- How do you approach working with complex challenges and large datasets in your marketing strategies?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Amazon's values and work style, as well as their ability to thrive in a fast-paced, data-driven environment.
⚠️ Potential Challenges
- Managing global advertising programs with varying time zones and cultural nuances
- Keeping up with the fast-paced nature of social media and advertising trends
- Balancing strategic planning with tactical execution and data analysis
- Navigating a large, dynamic organization with multiple stakeholders
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a data-driven mindset.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on social advertising and global program management
- Industry-specific context: The e-commerce and retail industry is highly competitive and dynamic, with a strong focus on customer experience and innovation
- Career path comparison: This role offers opportunities for growth into senior or management positions within the marketing organization or related fields
ASSUMPTION: Candidates should be prepared to discuss their understanding of the unique aspects of this role and how their skills and experience align with the position's requirements.
📝 Sample Projects
- Developing and executing a global social media advertising campaign to drive brand awareness and customer acquisition
- Conducting A/B tests to optimize ad performance and maximize ROI on social media advertising spend
- Collaborating with engineering teams to automate and scale social media advertising programs
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the role and the skills required to succeed in this position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other teams, such as engineering, sales, or operations?
- What are the most pressing challenges facing the social advertising team, and how can this role address them?
- What opportunities are there for professional growth and development within the marketing organization or related fields?
- How does Amazon support work-life balance for employees in this role?
ASSUMPTION: Candidates should be prepared to ask insightful questions that demonstrate their understanding of the role and their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare specific examples of successful social advertising campaigns you've managed and be ready to discuss them in your interview
- Research Amazon's business and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the recruiter after submitting your application and one week after your interview, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
