📌 Core Information
🔹 Job Title: Product Marketing Manager, SoFi Pay
🔹 Company: SoFi
🔹 Location: San Francisco, CA & New York, NY
🔹 Job Type: Full-time, On-site
🔹 Category: Financial Services
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid in the future)
🚀 Job Overview
Key aspects of this role include:
- Driving SoFi Pay's growth through cross-functional and cross-channel marketing strategies
- Leading future country launches and optimizing multi-channel acquisition strategies
- Collaborating with product, engineering, and data science teams to align marketing efforts with product roadmaps
- Managing lifecycle marketing initiatives to drive product usage and engagement
ASSUMPTION: This role requires a high level of strategic thinking, execution, and project management skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead cross-functional teams to drive acquisition and engagement of SoFi Pay feature
✅ Develop, own, and iterate on future country launches for SoFi Pay
✅ Develop, execute, and optimize multi-channel acquisition strategies
✅ Collaborate with in-house creative studio and channel owners to develop channel-specific plans and creative briefs
✅ Work alongside product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
✅ Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
✅ Partner with the Brand & PR team to drive awareness via upper funnel marketing
ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of Product Marketing and/or Growth Marketing experience, with a focus on driving rapid growth for a financial technology product
Required Skills:
- Strategic thinking and tactical execution
- Customer insights and analytics-driven decision making
- Initiative and bias for action
- Flexibility and problem-solving in a fast-paced environment
Preferred Skills:
- Experience in international markets
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in international markets and additional language fluency would be beneficial for this role due to the global nature of SoFi Pay.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Financial Services sector)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous PTO and flexible work arrangements
- Employee referral bonuses and other perks
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the right candidate)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on personal finance, student loans, mortgages, and wealth management
Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: 2011, with a strong focus on innovation and disrupting traditional financial services
Company Description:
- SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help its members achieve financial independence and realize their ambitions
- Offers a range of products and services, including student loan refinancing, mortgages, personal loans, and wealth management
- Committed to providing exceptional customer service and fostering a culture of innovation and collaboration
Company Specialties:
- Student Loan Refinancing
- Mortgages & Mortgage Refinancing
- Personal Loans
- MBA Loans
- Wealth Management
- Life Insurance
- Career Strategy & Personal Finance
Company Website: SoFi.com
ASSUMPTION: SoFi's focus on innovation and technology-driven solutions sets it apart in the financial services industry, providing unique opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Product Marketing for SoFi Pay and works closely with cross-functional teams, including product, engineering, data science, and brand
Work Arrangement: On-site, with potential for hybrid work arrangements in the future
Growth Opportunities:
- Potential to expand the role's scope and responsibilities as SoFi Pay grows and expands into new markets
- Opportunities to work on high-impact projects and collaborate with senior leadership
- Chance to develop skills in international marketing and cross-cultural communication
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, as SoFi Pay continues to expand and evolve.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee comfort and productivity
Office Location(s): San Francisco, CA & New York, NY
Geographic Context:
- San Francisco: A vibrant, tech-centric city with a diverse cultural scene and ample opportunities for outdoor activities
- New York: A global financial hub with a fast-paced, dynamic work environment and endless cultural attractions
Work Schedule: Full-time, with flexible hours and the opportunity for remote work in the future
ASSUMPTION: Both San Francisco and New York offer unique opportunities for personal and professional growth, with a wide range of cultural attractions and networking events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Interview with the hiring manager and/or other members of the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Experience driving growth for a financial technology product
- Ability to work collaboratively and cross-functionally
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your approach to strategic planning and execution
- Demonstrate your ability to work collaboratively and adapt to new challenges
ATS Keywords: Product Marketing, Growth Marketing, Financial Technology, Strategic Thinking, Cross-functional Teams, Marketing Strategy, Acquisition, Engagement, Lifecycle Marketing, International Markets
ASSUMPTION: SoFi's interview process is designed to assess the candidate's strategic thinking, problem-solving skills, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Google Workspace (G Suite) for collaboration and communication
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: SoFi uses a range of tools and technologies to facilitate collaboration and streamline workflows, allowing employees to work efficiently and effectively.
👔 Cultural Fit Considerations
Company Values:
- Member-first: Always put members first and strive to create exceptional experiences
- Innovation: Embrace change and continuously seek new ways to improve
- Collaboration: Work together to achieve common goals and create a positive work environment
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on making informed decisions based on customer insights and market trends
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you able to work collaboratively and cross-functionally, and do you enjoy building relationships with diverse teams?
- Do you have a strong analytical mindset, and are you able to make data-driven decisions based on customer insights and market trends?
ASSUMPTION: SoFi's culture is fast-paced, collaborative, and data-driven, with a strong emphasis on innovation and continuous improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment
- Balancing strategic thinking and tactical execution, with a focus on driving results and achieving business outcomes
- Adapting to change and embracing new challenges as SoFi Pay continues to grow and evolve
- Managing a remote or hybrid team, with a focus on fostering a positive and inclusive work environment
ASSUMPTION: These challenges are inherent to a fast-paced, dynamic environment and can be overcome with strong strategic thinking, adaptability, and a focus on results-driven execution.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth for SoFi Pay, a new product capability that enables members to send money internationally and have it converted into its local currency
- While similar to other product marketing roles in the financial services industry, this role requires a strong focus on international markets and cross-cultural communication
- Career path for this role may include advancement to senior leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role is unique in its focus on driving growth for SoFi Pay and requires a strong understanding of international markets and cross-cultural communication.
📝 Sample Projects
- Developing and executing a go-to-market strategy for SoFi Pay's launch in a new international market
- Conducting customer research and analysis to inform marketing strategy and messaging for SoFi Pay
- Collaborating with cross-functional teams to optimize SoFi Pay's user experience and drive engagement
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, as well as the opportunity to work on high-impact initiatives that drive business outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for SoFi Pay, and how will my work contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will they evolve over time?
- How does SoFi support the professional growth and development of its employees, particularly in the marketing department?
- What are the key challenges facing SoFi Pay in the next 1-2 years, and how can this role help address them?
- How does SoFi foster a positive and inclusive work environment, particularly for remote or hybrid teams?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, career growth opportunities, and the company's approach to supporting its employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SoFi Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on driving growth for a financial technology product
- Prepare for your interview by researching SoFi's products and services, as well as the competitive landscape in the financial services industry
- If selected for an interview, be prepared to discuss your approach to strategic planning and execution, as well as your ability to work collaboratively and adapt to new challenges
- Follow up with the hiring manager or HR representative within 24-48 hours after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
