Product Marketing Manager – Solutions Team

📌 Core Information

🔹 Job Title: Product Marketing Manager – Solutions Team

🔹 Company: Surecomp

🔹 Location: Hamburg, Germany (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product launches and enhancements
• Crafting impactful messaging and product narratives
• Collaborating with cross-functional teams to drive product adoption and revenue growth
• Conducting market and competitive research to inform positioning and product strategy

ASSUMPTION: This role requires a strategic mindset with a balance of strategic thinking and hands-on execution. The ideal candidate will have experience working in a complex, matrixed organization and be comfortable managing multiple stakeholders.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for new product launches and enhancements in collaboration with Product Management and Partnership Management

✅ Create and refine product positioning and messaging tailored to target personas across various industries and geographies

✅ Support Sales, Account Management, and Customer Success teams with enablement materials, training, and tools to drive product awareness and revenue growth

✅ Collaborate with Solution Consulting to ensure technical alignment in RfX responses

✅ Work with Marketing to ensure cohesive and consistent messaging across all external channels (website, social media, events, etc.)

✅ Translate product features into clear customer value in collaboration with Product Owners

✅ Conduct market and competitive research to inform positioning and product strategy

✅ Develop a wide range of content including product collateral, case studies, presentations, and thought leadership assets

✅ Define, measure, and optimize KPIs related to product adoption, campaign success, and revenue contribution

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. The ideal candidate will be comfortable working in a dynamic environment and managing multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5 years of experience in B2B product marketing, ideally in SaaS or enterprise software

Required Skills:

• Excellent communication and storytelling abilities
• Strong stakeholder management and collaboration skills
• Ability to balance strategic thinking with hands-on execution
• Strong organizational and project management capabilities
• Self-motivated, proactive, and results-driven mindset
• Fluent in English – additional languages are a plus

Preferred Skills:

• Experience working in the trade finance or financial services industry
• Familiarity with marketing automation tools and CRM systems
• Ability to analyze data and draw insights to inform decision-making

ASSUMPTION: Candidates with experience in B2B product marketing and a strong understanding of the product lifecycle will be well-suited for this role. Familiarity with the trade finance industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and market rates for B2B product marketing roles in Germany)

Benefits:

• Health insurance
• Retirement plan
• Flexible working hours
• Remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market rates for B2B product marketing roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Surecomp operates in the software development industry, specializing in global trade solutions for banks and corporations. The company is a market leader in digital trade and supply chain finance solutions.

Company Size: Surecomp has 201-500 employees, providing a mid-sized company environment where applicants can expect a mix of agility and resources.

Founded: Surecomp was founded in 1987 and has since grown to serve customers in over 80 countries worldwide.

Company Description:

• Surecomp is the market-leading provider of digital trade and supply chain finance solutions for corporates and financial institutions
• The company enables seamless, sustainable trade by breaking down barriers and fostering collaboration
• Surecomp's award-winning portfolio of cloud and on-premises solutions streamlines the trade finance lifecycle for frictionless transaction processing, enhanced risk mitigation, compliance, decision support, and growth

Company Specialties:

• Global trade solutions for banks and corporations
• Trade Finance Solution
• Trade Finance Software
• Bank front to back trade finance
• Multi-bank corporate trade finance system
• Front to back trade finance software
• Supply Chain Finance

Company Website: http://www.surecomp.com

ASSUMPTION: Surecomp's focus on global trade solutions and collaboration makes it an attractive option for candidates interested in the financial services industry and international business environments.

📊 Role Analysis

Career Level: This role is at the mid-level of the product marketing career path. It requires a balance of strategic thinking and tactical execution, making it an excellent fit for experienced professionals looking to grow within their field.

Reporting Structure: The Product Marketing Manager reports directly to the Chief Solutions Officer (CSO). They will collaborate closely with Product Management, Partnership Management, Sales, Account Management, Customer Success, Solution Consulting, and Marketing teams.

Work Arrangement: This role offers remote work options, with the possibility of working from the Hamburg office or remotely from Germany.

Growth Opportunities:

• Expanding expertise in the trade finance industry
• Developing leadership skills through cross-functional team collaboration
• Advancing to senior or management roles within the product marketing function

ASSUMPTION: This role provides opportunities for professional growth through exposure to various teams and aspects of the business. Candidates should be proactive in seeking out these opportunities to maximize their development.

🌍 Location & Work Environment

Office Type: Surecomp's Hamburg office is a modern, collaborative workspace designed to foster innovation and productivity. Remote work options are also available.

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for international trade and commerce
• The city offers a high quality of life, with a vibrant cultural scene, excellent education opportunities, and easy access to nature
• Hamburg's strategic location and strong economic ties make it an ideal base for working with global customers and partners

Work Schedule: This role follows a standard full-time work schedule, with flexible hours and remote work options available. The work arrangement allows for a healthy work-life balance while accommodating the needs of a global customer base.

ASSUMPTION: Candidates should be comfortable working in a dynamic, international environment and be able to manage their time effectively to balance the demands of the role with their personal commitments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (Chief Solutions Officer)
• Final interview with key stakeholders from cross-functional teams
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Collaboration and stakeholder management skills
• Cultural fit and alignment with Surecomp's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your go-to-market strategies, messaging development, and cross-functional collaboration efforts
• Research Surecomp's products, customers, and market position to demonstrate your understanding of the business

ATS Keywords: Product Marketing, B2B Marketing, SaaS, Enterprise Software, Messaging Development, Stakeholder Management, Analytical Skills, Project Management, Collaboration, Communication, Storytelling, Market Research, Content Development, KPI Optimization, Customer Value Translation, Training Support

ASSUMPTION: Surecomp's hiring process is designed to assess candidates' strategic thinking, communication, and collaboration skills. Applicants should be prepared to demonstrate their expertise in product marketing and their ability to work effectively in a cross-functional environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Candidates should be comfortable using marketing automation tools, CRM systems, and project management platforms to streamline their work and collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration
• Innovation
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Data-driven and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure that your messaging resonates with diverse target personas?
• Can you describe a time when you successfully collaborated with cross-functional teams to drive product adoption?
• How do you stay organized and manage your time effectively in a dynamic work environment?

ASSUMPTION: Surecomp values candidates who are customer-focused, collaborative, and adaptable. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, international environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a complex, matrixed organization
• Balancing strategic thinking with hands-on execution in a fast-paced environment
• Adapting to a global customer base with diverse needs and preferences
• Keeping up with industry trends and competitive developments in the trade finance sector

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to leverage their experience and skills to overcome them effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product marketing and go-to-market strategies
• This role requires a strong understanding of the product lifecycle and commercial value creation, making it well-suited for experienced product marketing professionals
• Compared to other product marketing roles, this position offers significant opportunities for cross-functional collaboration and exposure to various aspects of the business

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other marketing or product marketing positions to ensure they are a good fit for the opportunity.

📝 Sample Projects

• Developing a go-to-market strategy for a new trade finance product, including messaging, positioning, and launch plan
• Conducting market research to identify customer pain points and inform product enhancements
• Creating a sales enablement toolkit, including battle cards, case studies, and presentation materials, to support the sales team

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Product Marketing Manager might undertake. The actual projects will depend on the company's product roadmap and market needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the company support the professional development of its product marketing team members?
• Can you provide examples of how the company fosters collaboration and cross-functional teamwork?
• How does the company measure the success of its product marketing efforts, and what KPIs are most important?
• What are the biggest challenges facing the trade finance industry, and how does this role address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry. Applicants should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your go-to-market strategies, messaging development, and cross-functional collaboration efforts
• Research Surecomp's products, customers, and market position to demonstrate your understanding of the business
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.