📌 Core Information
🔹 Job Title: Product Marketing Manager (Spirio)
🔹 Company: SKELAR
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the full cycle of marketing funnel development
- Formulating hypotheses, prioritizing, and optimizing value propositions
- Improving funnel conversion rates and implementing growth hacks
- Scaling email marketing and managing risk metrics
- Conducting market research and competitive analysis
- Collaborating with development and marketing teams to achieve business goals
- Participating in the development of new monetization models
ASSUMPTION: This role requires a strong analytical mindset and a deep understanding of both user needs and business objectives to drive marketing strategies and improve funnel performance.
📋 Key Responsibilities
✅ Manage the full cycle of marketing funnel development, from ideation to testing and analysis
✅ Formulate hypotheses, prioritize, and optimize value propositions based on a deep understanding of user needs and business objectives
✅ Improve funnel conversion rates and implement growth hacks to achieve targeted ROI for existing and new funnels
✅ Scale email marketing and manage risk metrics to ensure optimal performance
✅ Conduct market research and competitive analysis to understand user needs and inform strategic development
✅ Collaborate with development and marketing teams to achieve business goals and drive growth
✅ Participate in the development of new monetization models for app users
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with cross-functional teams to drive marketing strategies and improve funnel performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2 years of experience in product marketing or a similar role
Required Skills:
- Proven experience in product marketing or a related field
- Strong analytical skills and data-driven mindset
- Experience with A/B testing, market research, and data analysis
- Ability to collaborate effectively with engineering teams
- Fluency in English (Upper-Intermediate level)
Preferred Skills:
- Experience with email marketing and growth hacking
- Familiarity with the Ukrainian tech industry and market
- Knowledge of Ukrainian or other local languages
ASSUMPTION: Candidates with experience in tech or startup environments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry-standard salary range for a Product Marketing Manager in Kyiv, Ukraine with 2-5 years of experience is UAH 50,000 - 80,000 per month (approx. USD 1,250 - 2,000).
Benefits:
- Medical insurance
- Corporate doctor
- Psychologist
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SKELAR operates in the technology industry, focusing on venture building and startup development. The Ukrainian tech industry is growing, with a strong focus on innovation and global expansion.
Company Size: SKELAR is a mid-sized company with 201-500 employees, providing a supportive environment for professional growth and collaboration.
Founded: SKELAR was founded in 2014 and has since grown to become a leading venture builder in Ukraine, with a strong focus on tech and data-driven businesses.
Company Description:
- SKELAR is a Ukrainian venture builder focused on creating and scaling international tech businesses
- The company has built a portfolio of over 10 businesses in various niches, with global reach and recognition
- SKELAR is committed to supporting Ukraine's economic growth and recovery through its businesses and philanthropic initiatives
Company Specialties:
- Venture building
- Startup development
- Tech and data-driven businesses
- Global expansion
Company Website: skelar.tech
ASSUMPTION: SKELAR's focus on global expansion and innovation makes it an attractive employer for candidates seeking international career opportunities.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing or a related field, seeking to advance their careers in a dynamic and growing company.
Reporting Structure: The Product Marketing Manager will report directly to the Spirio team's leadership and collaborate closely with cross-functional teams, including development and marketing.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The company offers a supportive work environment with opportunities for professional growth and development.
Growth Opportunities:
- Advancement within the Spirio team or other SKELAR businesses
- Expansion of responsibilities and leadership opportunities as the company grows
- Access to training, courses, and conferences to support professional development
ASSUMPTION: The dynamic and growing nature of SKELAR's businesses presents numerous opportunities for career advancement and professional growth.
🌍 Location & Work Environment
Office Type: SKELAR's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The city is known for its vibrant tech industry, cultural attractions, and historical landmarks
- Kyiv offers a high quality of life, with affordable housing, a strong education system, and a diverse range of recreational activities
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for remote work as needed.
ASSUMPTION: Kyiv's vibrant tech industry and high quality of life make it an attractive location for professionals seeking international career opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Spirio team's leadership
- Final interview with the Spirio team's leadership and other stakeholders
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Marketing strategy and funnel optimization
- Collaboration and communication skills
- Cultural fit and alignment with SKELAR's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies
- Research SKELAR and the Spirio team to demonstrate your enthusiasm for the role and understanding of the company's mission
ATS Keywords: Product Marketing, Funnel Optimization, A/B Testing, Market Research, Data Analysis, Collaboration, Email Marketing, Growth Hacking, Ukrainian Tech Industry
ASSUMPTION: The interview process for this role may include assessments of the candidate's analytical skills, marketing strategies, and cultural fit with SKELAR's values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the Spirio team's preferences and the company's broader tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Ambition
- Integrity
- Responsibility
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Results-driven and data-informed decision-making
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and best practices?
- Can you describe a time when you optimized a marketing funnel to improve conversion rates?
- How do you approach working with cross-functional teams to achieve business goals?
ASSUMPTION: Candidates who demonstrate a strong alignment with SKELAR's values and a compatible work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple marketing funnels and priorities simultaneously
- Working in a fast-paced and dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams to drive business growth
- Adapting to the unique cultural and linguistic context of the Ukrainian tech industry
ASSUMPTION: The dynamic and growing nature of SKELAR's businesses presents both opportunities and challenges for candidates considering this role.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or Growth Marketing Manager position in other tech or startup environments
- However, the Ukrainian tech industry has unique cultural and linguistic considerations that may impact the role's requirements and responsibilities
- Candidates with experience in the Ukrainian tech industry may have an advantage in this role
ASSUMPTION: The unique cultural and linguistic context of the Ukrainian tech industry may require candidates to adapt their skills and strategies to succeed in this role.
📝 Sample Projects
- Developing and optimizing marketing funnels for a new product launch
- Conducting market research and competitive analysis to inform strategic development
- Implementing growth hacks and A/B tests to improve funnel conversion rates
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the Spirio team's priorities and the company's broader business objectives.
❓ Key Questions to Ask During Interview
- How does the Spirio team collaborate with other SKELAR businesses to drive growth and innovation?
- What are the most significant challenges facing the Spirio team in the coming months, and how can this role help address them?
- How does SKELAR support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does SKELAR approach work-life balance and employee well-being?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies
- Research SKELAR and the Spirio team to demonstrate your enthusiasm for the role and understanding of the company's mission
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
