📌 Core Information
🔹 Job Title: Product Marketing Manager/Sr. Product Marketing Manager, Martech
🔹 Company: StackAdapt
🔹 Location: North America (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2024
🔹 Experience Level: 3-5 years (PMM), 5+ years (Sr. PMM)
🔹 Remote Status: Remote (North America)
🚀 Job Overview
Key aspects of this role include:
- Developing and driving go-to-market strategies for new martech products
- Creating compelling product narratives and positioning
- Conducting market research and competitive analysis
- Gathering customer insights and feedback
- Collaborating cross-functionally to align product marketing initiatives with business goals
- Monitoring product performance through KPIs
ASSUMPTION: This role requires a strong understanding of the martech ecosystem and a proven track record in product marketing, ideally within the adtech industry.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new martech products
✅ Create compelling product narratives and positioning that communicate unique value
✅ Lead market research and competitive analysis to identify opportunities and refine StackAdapt’s position within the industry
✅ Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both products and marketing strategies
✅ Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements
✅ Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals
✅ Monitor product performance and marketing efforts through KPIs, providing insights and recommendations to improve go-to-market effectiveness
ASSUMPTION: This role requires strong analytical, communication, and collaboration skills, as well as a proactive approach to driving measurable impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years for PMM, 5+ years for Sr. PMM in Product Marketing, specialized in martech with experience in adtech
Required Skills:
- In-depth understanding of the martech ecosystem, including email, SMS, cross-channel messaging, CDP data intelligence, reporting, and analytics
- Analytical skills to analyze market trends, customer needs, and competitive dynamics
- Collaboration skills to work cross-functionally with sales, product, advertising technologies, and marketing teams
- Exceptional written and verbal communication skills
- Sales enablement experience creating and delivering effective sales enablement materials
Preferred Skills:
- Experience working in a remote-first environment
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in both product marketing and sales enablement may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD (based on experience level and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for product marketing managers and senior product marketing managers in North America.
📌 Applicant Insights
🔍 Company Context
Industry: StackAdapt operates in the technology, information, and internet industry, specializing in programmatic advertising and demand-side platforms (DSPs).
Company Size: StackAdapt has 1,001-5,000 employees, making it a mid-sized company with a diverse and inclusive workplace.
Founded: StackAdapt was founded in 2014 and has since grown to become a leading self-serve advertising platform with a global presence.
Company Description:
- StackAdapt specializes in multi-channel solutions, including native, display, video, connected TV, audio, in-game ads, and digital out-of-home ads
- The company empowers thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance every day
- StackAdapt was founded with a vision to be more than an advertising platform; it’s a hub of innovation, imagination, and creativity
Company Specialties:
- Content amplification and distribution
- Advertising (native, display, video, audio, connected TV, in-game, and DOOH)
- Programmatic advertising and demand-side platform
Company Website: www.stackadapt.com
ASSUMPTION: StackAdapt's remote-first culture and global presence offer unique opportunities for professional growth and collaboration.
📊 Role Analysis
Career Level: This role is suitable for experienced product marketing professionals looking to take on more responsibility or senior-level candidates seeking to leverage their expertise in a strategic capacity.
Reporting Structure: The Product Marketing Manager/Sr. Product Marketing Manager reports directly to the VP of Marketing.
Work Arrangement: This role is remote and open to candidates located anywhere in North America.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing team
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to make a significant impact on StackAdapt's go-to-market strategy and overall business success
ASSUMPTION: This role offers ample opportunities for professional growth and development within StackAdapt's dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): N/A (remote work)
Geographic Context:
- North America (remote work, open to candidates from any location)
- StackAdapt has teams and client support across North America, EMEA, APAC, and LATAM
- Remote work offers flexibility and the opportunity to work from various locations
Work Schedule: Full-time (40 hours/week), flexible hours
ASSUMPTION: The remote work arrangement provides candidates with the flexibility to balance their personal and professional lives while working for a global company.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the Talent team
- Interview with the Hiring Manager
- Interview with the VP of Marketing
- Final interview with the CEO
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with StackAdapt's values
Application Tips:
- Highlight relevant experience in product marketing and martech
- Demonstrate a strong understanding of the martech ecosystem and competitive landscape
- Showcase your ability to create compelling product narratives and positioning
- Prepare questions that demonstrate your interest in the role and StackAdapt's mission
ATS Keywords: Product Marketing, Martech, Adtech, Go-to-Market, Market Research, Competitive Analysis, Customer Insights, Sales Collateral, Cross-Functional Collaboration, Metrics, Reporting, Analytical Skills, Collaboration Skills, Communication, Sales Enablement, Email Marketing, Data Intelligence
ASSUMPTION: The interview process at StackAdapt is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Google Data Studio)
ASSUMPTION: Familiarity with these tools is preferred but not required, as StackAdapt provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Remote-friendly and flexible
- Results-driven and proactive
- Collaborative and team-oriented
- Data-informed and analytical
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working with data and using it to inform your decisions?
- Do you have strong communication skills and enjoy collaborating with cross-functional teams?
ASSUMPTION: Candidates who align with StackAdapt's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Balancing the need for strategic thinking with the day-to-day demands of the role
- Adapting to a remote work environment and collaborating effectively with distributed teams
- Keeping up with the rapidly evolving martech landscape and staying ahead of industry trends
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses heavily on martech and requires a deep understanding of the martech ecosystem
- StackAdapt's remote-first culture offers more flexibility than traditional office-based roles
- This role provides an opportunity to work on a wide range of projects and collaborate with diverse teams, offering significant growth potential
ASSUMPTION: Candidates should consider their interest in martech and preference for remote work when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new martech product, including positioning, messaging, and launch plan
- Conducting market research and competitive analysis to identify opportunities and refine StackAdapt's position within the industry
- Creating sales collateral, such as pitch decks and one-pagers, to support client engagements and drive product adoption
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, highlighting the need for both analytical and communication skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does StackAdapt support the professional development and growth of its product marketing team members?
- What is the company's long-term vision for the martech product line, and how does this role contribute to that vision?
- How does StackAdapt foster a collaborative and inclusive work environment, particularly in a remote setting?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into StackAdapt's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing and martech
- Prepare for interviews by researching StackAdapt's products, services, and industry trends
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
