📌 Core Information
🔹 Job Title: Product Marketing Manager, Tanager and Hyperspectral Data
🔹 Company: Planet
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Tanager hyperspectral data products
- Collaborating cross-functionally with Tanager Product, Mission, Sales, Marketing, and Product teams
- Positioning Tanager's capabilities in the market and driving customer adoption across various industries
- Representing Planet at industry events and conferences
- Monitoring market trends and customer feedback to inform product development and marketing strategies
ASSUMPTION: This role requires a strategic thinker with a deep understanding of remote sensing technology and its applications, particularly in climate and emissions monitoring, energy, defense, and industrial markets.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for Tanager hyperspectral product line, including market analysis, competitive positioning, and messaging
✅ Collaborate with Tanager Product team to understand product capabilities and translate them into clear, concise value propositions for customers
✅ Work with Tanager Mission Director and Product to refine program strategy and identify promising commercial application areas for hyperspectral data
✅ Create compelling materials, including website content, datasheets, demos, presentations, and case studies, to support sales and marketing efforts
✅ Drive awareness and thought leadership through whitepapers, webinars, and industry engagements
✅ Partner with Product and Commercial teams to develop enablement tools and training materials
✅ Drive product launches and ensure successful market adoption of Hyperspectral data products
✅ Monitor market trends and customer feedback to inform product development and marketing strategies
✅ Represent Planet at industry events and conferences, showcasing Tanager product line and building relationships with key stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 6+ years of product marketing experience with a track record of driving go-to-market strategies for technical products
Required Skills:
- Ability to translate complex technical concepts into compelling narratives that resonate with different audiences
- Ability to analyze market trends, competitive landscapes, and customer insights to shape GTM strategy
- Ability to work cross-functionally and manage multiple projects simultaneously
Preferred Skills:
- Deep understanding of Earth observation data, especially hyperspectral data applications in agriculture, energy, climate monitoring, and defense
- Experience working with commercial and government stakeholders to drive adoption of geospatial data solutions
- Familiarity with cloud computing, platform development, and APIs
ASSUMPTION: While a Bachelor’s degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $144,500 - $180,600 USD per year
Benefits:
- Comprehensive Medical, Dental, and Vision plans
- Health Savings Account (HSA) with a company contribution
- Generous Paid Time Off in addition to holidays and company-wide days off
- 16 Weeks of Paid Parental Leave
- Remote-friendly work environment
- Wellness Program and Employee Assistance Program (EAP)
- Home Office Reimbursement
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity
- Commuter Benefits (if local to an office)
- Volunteering Paid Time Off
Working Hours: Full-time (40 hours/week), with approximately 3 days on-site in San Francisco
ASSUMPTION: The salary range provided is for San Francisco-based employees. Actual salary may vary based on location, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Planet is a leading provider of global, daily satellite imagery and insights, operating in the Software Development industry
Company Size: Planet has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: Planet was founded in 2010 by three NASA scientists, with a mission to image all of Earth’s landmass every day and make global change visible, accessible, and actionable
Company Description:
- Planet designs, builds, and operates the largest fleet of imaging satellites, as well as online software, tools, and analytics needed to deliver data to users
- The company provides daily satellite imagery and insights to decision-makers in business, government, and organizations to develop new technologies, drive revenue, power research, and make informed, timely decisions
- Planet is committed to helping the whole Planet and representing all of it within each of its offices and on all of its teams, guided by an ultimate north star of Belonging
Company Specialties:
- Aerospace
- Analytics
- Big Data
- Imagery
- Satellites
- Hardware
- Software
- Space
- GIS
- and Geospatial
Company Website: https://www.planet.com/
ASSUMPTION: Planet is a well-established company with a strong focus on innovation, technology, and data-driven solutions, providing a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and advancement within the company
Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing and works closely with various teams, including Tanager Product, Mission, Sales, Marketing, and Product
Work Arrangement: This is a hybrid role, with approximately 3 days on-site in San Francisco and the remainder of the time working remotely
Growth Opportunities:
- Potential to grow into a senior role within the marketing department or take on additional responsibilities as the company expands its product offerings
- Opportunities to work on cutting-edge technology and data solutions, driving innovation and thought leadership within the industry
- Chance to gain experience in a fast-paced, dynamic environment with a strong focus on collaboration and cross-functional teamwork
ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology, data, and marketing, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Planet's San Francisco office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 645 Harrison St, Floor 4, San Francisco, California 94107, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a strong focus on innovation and sustainability
- The city offers a diverse range of cultural attractions, including museums, art galleries, and music venues, as well as numerous outdoor activities and recreational opportunities
- San Francisco has a Mediterranean climate, with mild winters and cool summers, making it an ideal location for those who enjoy an active lifestyle
Work Schedule: The work schedule for this hybrid role is typically Monday through Friday, with core hours of 9:00 AM to 5:00 PM PST, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- On-site or video interview with cross-functional stakeholders
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Ability to translate complex technical concepts into compelling narratives
- Cross-functional collaboration and project management skills
- Industry knowledge and understanding of remote sensing technology and its applications
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of remote sensing technology and its applications
- Prepare for the interview by researching Planet's mission, values, and company culture, and be ready to discuss how your background and skills align with the company's goals
- Be prepared to provide examples of your experience driving go-to-market strategies for technical products and your ability to analyze market trends and customer insights
ATS Keywords: Product Marketing, Go-to-market Strategy, Market Analysis, Competitive Positioning, Messaging, Cross-functional Collaboration, Remote Sensing Technology, Hyperspectral Data, Climate Monitoring, Emissions Monitoring, Geospatial Data Solutions, Cloud Computing, Platform Development, APIs
ASSUMPTION: Planet's application process is designed to assess candidates' strategic thinking, market analysis skills, and ability to collaborate cross-functionally, with a strong focus on industry knowledge and understanding of remote sensing technology and its applications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Cloud-based platforms (e.g., AWS, Google Cloud, Microsoft Azure)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's ongoing projects.
👔 Cultural Fit Considerations
Company Values:
- Belonging: Planet is committed to fostering a culture of inclusivity and diversity, where everyone feels valued and respected
- Customer Obsessed: Planet prioritizes the needs and feedback of its customers, continuously striving to improve and innovate
- One Planet, One Team: Planet encourages collaboration and teamwork, with a strong focus on collective success and shared responsibility
Work Style:
- Planet's work environment is dynamic and fast-paced, with a strong emphasis on innovation, creativity, and continuous learning
- The company values a growth mindset, with a focus on experimentation, iteration, and improvement
- Planet's culture is inclusive and supportive, with a strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- Do you share Planet's commitment to making global change visible, accessible, and actionable through innovative technology and data solutions?
- Are you comfortable working in a dynamic, fast-paced environment with a strong focus on collaboration and cross-functional teamwork?
- Do you have a growth mindset and a passion for continuous learning and improvement?
ASSUMPTION: Planet's company culture is characterized by a strong commitment to innovation, collaboration, and customer obsession, with a focus on fostering a diverse and inclusive work environment.
⚠️ Potential Challenges
- The role may require frequent travel to attend industry events and conferences, which could be challenging for those with family or other personal commitments
- The fast-paced and dynamic nature of the work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role may require working with complex technical concepts and data, which could be challenging for candidates without a strong background in remote sensing technology or data analysis
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: While Planet offers a unique and exciting work environment, it is essential to consider the potential challenges and ensure that the role is a good fit for your personal and professional goals.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to work on cutting-edge technology and data solutions, with a strong focus on innovation and thought leadership
- In the geospatial industry, this role is distinct in its focus on hyperspectral data and its applications, with a strong emphasis on climate monitoring, emissions detection, and environmental sustainability
- Career-wise, this role offers a clear path for growth and advancement within the marketing department, with opportunities to take on additional responsibilities as the company expands its product offerings
ASSUMPTION: This role is unique in its focus on hyperspectral data and its applications, with a strong emphasis on innovation, collaboration, and cross-functional teamwork.
📝 Sample Projects
- Developing a go-to-market strategy for Tanager's methane detection capabilities, targeting regulatory compliance and sustainability initiatives in the energy sector
- Creating a comprehensive datasheet and demo showcasing Tanager's hyperspectral data capabilities and their applications in agriculture, with a focus on precision farming and crop yield optimization
- Partnering with the Product and Commercial teams to develop enablement tools and training materials for sales and customer success teams, focusing on the unique benefits of Tanager's hyperspectral data products
ASSUMPTION: These sample projects are designed to highlight the unique aspects of this role, with a strong focus on innovation, collaboration, and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- How does Planet support the professional development and growth of its employees, particularly in the marketing department?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
- How does Planet measure the success of its go-to-market strategies, and what metrics are most important for this role?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Planet foster a culture of innovation and continuous learning, and what opportunities are there for growth and development within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/planetlabs/jobs/6726636
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of remote sensing technology and its applications
- Prepare for the interview by researching Planet's mission, values, and company culture, and be ready to discuss how your background and skills align with the company's goals
- Be prepared to provide examples of your experience driving go-to-market strategies for technical products and your ability to analyze market trends and customer insights
- Follow up with the Hiring Manager one week after your final interview to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
