Product Marketing Manager (US)

📌 Core Information

🔹 Job Title: Product Marketing Manager (US)

🔹 Company: Dust

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Driving Dust's ambitious go-to-market goals while establishing the marketing foundation.
• Collaborating with product and GTM teams to shape messaging and strengthen the go-to-market approach.
• Creating measurable adoption in the competitive AI agents market.
• Working directly with the product and GTM team to create marketing initiatives that drive brand awareness, lead generation, and pipeline creation.
• Establishing metrics, systems, and processes to measure marketing impact.

ASSUMPTION: This role requires a strategic mindset and strong execution skills to succeed in a fast-paced, growing startup environment.

📋 Key Responsibilities

✅ Drive product marketing initiatives to strengthen Dust's positioning.

✅ Translate complex technical capabilities into compelling value propositions.

✅ Improve competitive differentiation strategies.

✅ Refine messaging to resonate with both technical and business audiences.

✅ Design and help implement marketing initiatives that drive brand awareness, measurable lead generation, and pipeline creation.

✅ Establish metrics, systems, and processes to measure marketing impact.

✅ Partner closely with marketing and sales to create materials and programs that accelerate deals.

✅ Help localize and scale content production and community-building efforts in the US.

✅ Help develop founders' leadership platforms.

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5-8 years of marketing B2B SaaS products with measurable growth results.

Required Skills:

• Proven product marketing expertise in complex technical products.
• Clear, compelling storytelling that resonates with both technical and business audiences.
• Experience and success as an early marketing hire at a company that grew from promising startup to established player.
• Strategic planning and execution skills.
• Ability to craft marketing direction in uncharted territory.

Preferred Skills:

• Technical domain experience in AI platforms, developer tools, or enterprise software.
• Deep knowledge of enterprise AI and its competitive landscape.
• Proven collaboration with engineering-first companies.
• Track record building technical communities and content programs that engage developers.

ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record of driving growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $200,000 base salary (USD).

Benefits:

• Significant equity package at a Sequoia-backed startup.
• Health benefits for you and your dependents.
• New MacBook Pro or Linux machine, monitor, keyboard, etc.
• Beautiful office in San Francisco.
• Opportunity to travel to the EU multiple times a year.
• Regular team events and off-site.

Working Hours: Full-time, with flexible hours and the opportunity to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role at a similar-stage startup.

📌 Applicant Insights

🔍 Company Context

Industry: Dust operates in the competitive AI agents market, focusing on creating an AI operating system that transforms how work gets done.

Company Size: Dust is a small, fast-growing startup with 11-50 employees, offering an in-person culture at its offices in Paris and San Francisco.

Founded: Dust was founded in 2023 and has since raised its Series A, expanded in the US, and hit significant revenue milestones.

Company Description:

• Dust is creating a new AI operating system that has the potential to change the way companies operate.
• The company's mission is to transform how work gets done by letting any team and employee shape the exact agents they need to accelerate their jobs.
• Dust has already achieved significant user engagement, with 70%+ weekly active users, and aims to x5 its growth by the end of 2025.

Company Specialties:

• AI operating system development
• Enterprise software
• Product marketing

Company Website: https://dust.tt

ASSUMPTION: Dust's small size and rapid growth offer applicants the opportunity to have a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to make a significant impact in a fast-growing startup environment.

Reporting Structure: The Product Marketing Manager will report directly to the co-founders and work closely with the product and GTM teams.

Work Arrangement: This role offers a hybrid work arrangement, with an in-person culture at the company's offices and the opportunity to work remotely.

Growth Opportunities:

• As Dust continues to grow, there will be opportunities for the Product Marketing Manager to take on additional responsibilities and grow within the organization.
• The company's focus on hiring early team members also presents an opportunity for the successful candidate to shape the marketing function and build a team around them.

ASSUMPTION: The Product Marketing Manager role at Dust offers a unique opportunity for an experienced marketing professional to drive growth and shape the company's marketing function.

🌍 Location & Work Environment

Office Type: Dust has beautiful offices in Paris and San Francisco, with an in-person culture that prioritizes close collaboration among team members.

Office Location(s): Paris, France; San Francisco, United States

Geographic Context:

• The United States is a large and competitive market for AI agents, offering significant opportunities for growth and expansion.
• The company's offices in Paris and San Francisco provide opportunities for international collaboration and travel.
• The remote nature of the role allows for flexibility in working hours and the ability to work from home when needed.

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely.

ASSUMPTION: The hybrid work arrangement and international office locations at Dust offer applicants the best of both worlds: the opportunity to work remotely and the benefits of in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager to discuss the role and qualifications.
• On-site or virtual interview with the co-founders and other team members.
• Final decision and offer.

Key Assessment Areas:

• Strategic thinking and planning skills.
• Ability to translate complex technical capabilities into compelling value propositions.
• Strong communication and storytelling skills.
• Experience working with cross-functional teams in a fast-paced startup environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to product marketing and your understanding of the AI agents market.
• Showcase your ability to think strategically and execute tactically.
• Demonstrate your cultural fit with Dust's values and work style.

ATS Keywords: Product Marketing, B2B SaaS, AI Agents, Strategic Planning, Execution, Collaboration, Content Production, Messaging, Competitive Differentiation, Growth Strategy, Metrics Establishment, Hiring Early Team Members

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role and be prepared to discuss their approach to product marketing and the AI agents market.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• AI and machine learning tools (e.g., Python, R, TensorFlow)

ASSUMPTION: The successful candidate will have experience with marketing automation tools, CRM software, and project management tools, as well as a basic understanding of AI and machine learning concepts.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Dust values continuous learning and experimentation to stay at the forefront of AI technology.
• Collaboration: The company prioritizes close collaboration among team members to drive success.
• Customer-centricity: Dust focuses on understanding and addressing the needs of its users to create valuable AI agents.

Work Style:

• Fast-paced: Dust operates in a dynamic and rapidly-changing environment, requiring team members to adapt quickly and make decisions under uncertainty.
• Hands-on: The company values a bias for action and encourages team members to roll up their sleeves and get involved in all aspects of the business.
• Transparent: Dust fosters an open and transparent work environment, with regular communication and feedback.

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are comfortable making decisions under uncertainty?
• Are you comfortable working collaboratively with cross-functional teams, and do you enjoy rolling up your sleeves to get involved in all aspects of the business?
• Do you share Dust's commitment to innovation, customer-centricity, and transparency, and do you feel that you can contribute to the company's values and work style?

ASSUMPTION: Applicants should assess their fit with Dust's values and work style, and be prepared to discuss their alignment with the company's culture during the interview process.

⚠️ Potential Challenges

• The competitive AI agents market requires a strong understanding of the landscape and the ability to differentiate Dust's offerings effectively.
• The fast-paced nature of the startup environment may present challenges in terms of prioritization and time management.
• The role requires a high degree of collaboration with cross-functional teams, which may present communication and coordination challenges.
• The remote nature of the role may present challenges in terms of building relationships and fostering a sense of team cohesion.

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to discuss their strategies for overcoming them during the interview process.

📈 Similar Roles Comparison

• Product Marketing Manager (AI Agents) at Dust vs. Product Marketing Manager (AI Platforms) at a large enterprise: The role at Dust offers the opportunity to shape the marketing function and drive growth in a fast-growing startup, while the enterprise role may offer more established processes and a larger team.
• Product Marketing Manager (AI Agents) at Dust vs. Product Marketing Manager (Developer Tools) at a mid-sized company: The role at Dust focuses on creating AI agents with a company's knowledge, while the mid-sized company role may involve marketing developer tools with a broader range of features and use cases.
• Product Marketing Manager (AI Agents) at Dust vs. Product Marketing Manager (Enterprise Software) at a startup: The role at Dust requires a strong understanding of AI and its competitive landscape, while the startup role may involve a broader range of enterprise software products with varying levels of technical complexity.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar roles in the industry when evaluating their fit and potential for growth.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI agent feature, including messaging, positioning, and launch planning.
• Creating a competitive differentiation strategy that sets Dust apart from other AI agents providers in the market.
• Building a content marketing strategy that drives brand awareness, lead generation, and pipeline creation for Dust's AI agents platform.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their approach to driving growth and differentiation in the AI agents market.

❓ Key Questions to Ask During Interview

• How does Dust differentiate its AI agents from competitors in the market?
• What are the key priorities for the first 90 days in this role?
• How does Dust support the professional growth and development of its team members?
• What is the company's approach to measuring and optimizing marketing performance?
• How does Dust foster collaboration and communication among its remote and international teams?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Dust's approach to marketing, growth, and team development, as well as their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Dust's products, market, and competition, as well as your approach to product marketing and the AI agents market.
• Be ready to discuss your cultural fit with Dust's values and work style.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.