📌 Core Information
🔹 Job Title: Product Marketing Manager - US (Ref: 25-050)
🔹 Company: Dropsuite
🔹 Location: Bellevue, Washington, United States (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2-3 days per week in the Bellevue office)
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining core messaging, positioning, and customer value propositions
- Collaborating with Product Managers to translate technical features into compelling customer benefits
- Building and delivering high-impact sales enablement materials
- Partnering with Sales and Customer Success to identify content gaps and deliver tools that accelerate deal cycles
- Supporting product launches with clear internal messaging, sales toolkits, and positioning guidance
ASSUMPTION: This role requires a strong balance of strategic thinking and tactical execution, with a focus on driving product growth through effective communication and collaboration.
📋 Key Responsibilities
✅ Develop and maintain core messaging, positioning, and customer value propositions
✅ Collaborate with Product Managers to translate technical features into compelling customer benefits
✅ Build and deliver high-impact sales enablement materials, including pitch decks, battlecards, objection-handling guides, and email templates
✅ Partner with Sales and Customer Success to identify content gaps and deliver tools that accelerate deal cycles
✅ Train sales teams on product value, competitive differentiation, and positioning through live sessions, playbooks, and internal briefings
✅ Collaborate with the broader Marketing team to ensure campaign messaging aligns with sales objectives and provide feedback on lead quality
✅ Support product launches with clear internal messaging, sales toolkits, and positioning guidance
✅ Gather competitive intelligence and field feedback to continuously refine messaging and improve win rates
✅ Track and report on the effectiveness of enablement efforts based on content adoption, engagement, and sales performance
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 3-4 years of experience in a B2B SaaS product marketing or consulting role (experience with MSP customers is a strong plus)
Required Skills:
- Demonstrated experience in supporting development of product strategy, go-to-market plans, and building new customer value propositions to develop and launch new products or features
- Customer-oriented mindset with the ability to understand the needs and pain points of target customer groups
- Excellent written, visual, and verbal communication skills
- Strong project management capabilities with proven ability to influence cross-functional stakeholders through clear, compelling communication
- Creative problem solver with a bias for action and strong attention to detail
- Experience working in a global environment and collaborating across multiple time zones
Preferred Skills:
- Experience with MSP customers
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software (e.g., CRM, marketing automation platforms, project management tools) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Monday to Friday, 5-day work week (flexible work schedule)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dropsuite operates in the Computer and Network Security industry, focusing on cloud backup and archiving solutions for various platforms, including Office 365, Google Workspace, and more.
Company Size: Dropsuite has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: Dropsuite was founded in 2012, making it an established company with a history in the cloud backup and security space.
Company Description:
- Dropsuite is a cloud software platform enabling businesses and organizations globally to easily backup, recover, and protect their important business information.
- The company's commitment to advanced, secure, and scalable cloud technologies keeps it at the forefront of the industry.
- Dropsuite is the choice of leading IT Administrators and Service Providers globally.
Company Specialties:
- Website Backup
- Database Backup
- Email Backup
- Email Archiving
- Mobile Backup
- Office 365 Backup
- SharePoint Backup
- OneDrive Backup
- Teams Backup
- Exchange Backup
- Insights Analytics
- Ransomware Protection
- Data Compliance
- Groups Backup
- Teams Backup
- eDiscovery
- GDPR Responder
- Hosted Exchange Backup
- IMAP-POP Email Backup
- Open-Xchange Backup
- Google Workspace Backup
- and Gmail Backup
Company Website: dropsuite.com
ASSUMPTION: Dropsuite's focus on cloud backup and security solutions means that applicants should be comfortable working with technology and have an understanding of the industry's trends and challenges.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution, as well as experience working with cross-functional teams.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with various teams, including Product, Engineering, Sales, Customer Success, Support, and Marketing.
Work Arrangement: This is a hybrid role, requiring the candidate to be present in the Bellevue office 2-3 days per week. The remaining days can be worked remotely.
Growth Opportunities:
- As Dropsuite continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibility or move into a leadership role.
- Working closely with various teams will provide the opportunity to learn and develop new skills.
- Dropsuite offers professional development opportunities, allowing employees to grow both personally and professionally.
ASSUMPTION: Given Dropsuite's focus on growth and innovation, there may be opportunities for the Product Marketing Manager to work on new products or features, driving their own career growth in the process.
🌍 Location & Work Environment
Office Type: Dropsuite's Bellevue office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 70 Neil Road, 2F, Singapore, 088837, SG; 14 Emerald Terrace, West Perth, Western Australia 6005, AU
Geographic Context:
- Bellevue, Washington, is a thriving city located near Seattle, offering a mix of urban and suburban living with easy access to nature and outdoor activities.
- The Pacific Northwest is known for its innovative tech industry, providing ample opportunities for networking and professional growth.
- Dropsuite's global presence allows for collaboration with teams and customers across multiple time zones.
Work Schedule: The work schedule is Monday to Friday, with a flexible work schedule allowing for a balance between work and personal life.
ASSUMPTION: While not explicitly stated, the hybrid work arrangement may require the candidate to be available for meetings and collaboration during core business hours in the US time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Head of Product Marketing and other team members
- Final interview with the CEO
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Dropsuite's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with product marketing, sales enablement, and go-to-market strategies.
- Demonstrate your understanding of Dropsuite's products and the cloud backup and security industry.
ATS Keywords: Product Marketing, B2B SaaS, Customer Insights, Go-to-market Strategy, Sales Enablement, Product Launch, Competitive Analysis, Customer Value Proposition, Cross-functional Teamwork
ASSUMPTION: Given Dropsuite's focus on global collaboration, applicants should be prepared to discuss their experience working with diverse teams and customers across multiple time zones.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software is likely expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
- How do you approach working with diverse teams and stakeholders to drive consensus and action?
ASSUMPTION: Dropsuite's values and work style emphasize the importance of a customer-centric, collaborative, and adaptable mindset, making these key considerations for applicants.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Working effectively with remote teams and customers across multiple time zones
- Keeping up with the latest trends and developments in the cloud backup and security industry
- Managing the pressure of driving product growth and success
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a greater emphasis on sales enablement and cross-functional collaboration.
- Dropsuite's focus on the cloud backup and security industry provides a unique opportunity to work on innovative products and solutions.
- Career progression in this role may involve moving into a leadership position or taking on more responsibility for new products or features.
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cloud backup solution
- Creating and delivering sales training sessions on product value, competitive differentiation, and positioning
- Conducting customer interviews and market research to inform product strategy and messaging
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for Dropsuite?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dropsuite support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role structured to support it?
- How does Dropsuite measure the success of its product marketing efforts, and what metrics should I focus on?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Dropsuite's products, industry, and company culture
- Be ready to discuss your experience with product marketing, sales enablement, and go-to-market strategies
- Follow up with the Hiring Manager within 48 hours after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
