📌 Core Information
🔹 Job Title: Product Marketing Manager, USA, Remote
🔹 Company: Fundraise Up
🔹 Location: USA Remote (EST and CST)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and owning the Market & Competitive Intelligence function from scratch
- Proactively engaging with senior nonprofit leaders to uncover market trends and customer needs
- Distilling insights into enablement assets, positioning updates, and strategic plays for sales and product teams
- Collaborating with cross-functional teams to influence product, positioning, and go-to-market decisions
- Working remotely with a global team, focusing on the USA (EST and CST) time zones
ASSUMPTION: This role requires a high level of independence, strong communication skills, and the ability to work effectively with remote teams.
📋 Key Responsibilities
✅ Market Intelligence: Lead structured conversations with nonprofit leaders to understand key buying drivers, pain points, and unmet needs. Create and scale a “Voice of the Market” program, analyze decision-making processes, and evaluate market entrants in partnership with Sales and Product.
✅ Competitive Intelligence: Build and maintain a competitive intelligence program, create enablement assets, deliver win/loss narratives, and monitor analyst reports and social signals.
✅ Strategic Influence: Deliver monthly market and competitive briefings to leadership, collaborate with cross-functional teams to activate findings into campaigns and sales tools, and act as the internal subject matter expert on nonprofit fundraising teams.
ASSUMPTION: This role involves a significant amount of research, analysis, and communication, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in product marketing, customer research, competitive intelligence, or strategy, preferably in B2B SaaS
Required Skills:
- Proven experience interviewing senior decision-makers and synthesizing insights into business impact
- Strong understanding of competitive research tools and frameworks
- Excellent storytelling, writing, and internal communication skills
- Proven track record influencing product, positioning, or go-to-market decisions using data and voice of customer
Preferred Skills:
- Background in NPO/GovTech or experience marketing to fundraising, MarTech, or FinTech buyers
ASSUMPTION: Candidates with experience in B2B SaaS and a strong understanding of the nonprofit sector will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $116,000 - $155,000 (OTE: $145,000 - $155,000, Base Salary: $116,000 - $124,000)
Benefits:
- Health, Dental, and Vision insurance (100% for employees, 80% for employee plus dependents, 70% for employees plus family)
- FSA Spending Account
- Remote or Hybrid work
- 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days
- 401(k) plan with company match
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D
- Paid parental leave (12/6 weeks)
- Stock options
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with 5-10 years of experience in B2B SaaS.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on fundraising platforms for non-profit organizations
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact
Founded: 2017, with a brief history of rapidly growing to become a leading fundraising solution for non-profits worldwide
Company Description:
- Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing the way people give
- Their donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor
- Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe
Company Specialties:
- Fundraising
- Donation
- Non-profits
- Technology
- Widget
- Artificial Intelligence
- Machine Learning
- Donor Retention
- Recurring Giving
- P2P Fundraising
- Donation Optimization
- and Online Giving
Company Website: fundraiseup.com
ASSUMPTION: Fundraise Up is a dynamic, growing company with a strong focus on innovation and impact in the non-profit sector.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and influence within the organization
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates closely with cross-functional teams, including Sales, Product, and Customer Success
Work Arrangement: Remote OK, with a focus on the USA (EST and CST) time zones
Growth Opportunities:
- As a foundational role, this position offers significant opportunities to shape the market and competitive intelligence function and grow with the company
- Potential career paths include advancing to a senior leadership role within the marketing department or transitioning into a related field, such as strategy or business development
ASSUMPTION: This role is well-suited for candidates seeking to make a significant impact in a growing company and who thrive at the intersection of market analysis, customer empathy, and go-to-market strategy.
🌍 Location & Work Environment
Office Type: Remote, with a global team focused on the USA (EST and CST) time zones
Office Location(s): Not applicable, as this is a remote position
Geographic Context:
- The USA (EST and CST) time zones allow for collaboration with a diverse range of nonprofit organizations across the country
- Working remotely offers flexibility and the opportunity to balance work and personal life more effectively
- The company's global presence provides exposure to various cultures and perspectives
Work Schedule: Full-time (40 hours per week), with flexibility to manage time effectively in a remote work environment
ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR
- In-depth interview with the hiring manager and relevant team members
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Market research and analysis skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience in product marketing, customer research, or competitive intelligence, with a focus on B2B SaaS and the nonprofit sector
- Tailor your resume and cover letter to emphasize your understanding of the role, the company, and the industry
- Prepare examples of market research projects or competitive analysis that demonstrate your skills and accomplishments
- Be ready to discuss your thoughts on the current state of the nonprofit fundraising landscape and where you see opportunities for innovation
ATS Keywords: Product Marketing, Market Intelligence, Competitive Intelligence, Nonprofit Sector, B2B SaaS, Customer Research, Strategic Planning, Voice of the Customer, Sales Enablement
ASSUMPTION: Fundraise Up uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Market research and analysis tools (e.g., SurveyMonkey, Google Forms, or Typeform)
- Competitive intelligence platforms (e.g., SimilarWeb, SEMrush, or Datanyze)
- Data visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Applicants should be comfortable using market research and data analysis tools, as well as collaboration platforms for remote work.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Fundraise Up is committed to driving progress and improvement in the nonprofit sector through technological innovation
- Impact: The company focuses on creating meaningful change and empowering nonprofits to achieve their missions
- Collaboration: Fundraise Up fosters a culture of teamwork and cross-functional collaboration to drive success
Work Style:
- Remote-friendly: The company offers flexible work arrangements and supports employees working remotely
- Data-driven: Fundraise Up makes decisions based on data and insights, emphasizing the importance of market research and analysis
- Adaptable: The company values employees who can adapt to change and thrive in a dynamic, growing environment
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the independence and flexibility it offers?
- Are you comfortable conducting market research and analyzing data to inform strategic decisions?
- Do you possess strong communication skills and enjoy presenting findings to various stakeholders?
- Are you passionate about the nonprofit sector and committed to driving meaningful change through technology?
ASSUMPTION: Applicants should carefully consider their fit with Fundraise Up's company values and work style, as well as their ability to thrive in a remote work environment.
⚠️ Potential Challenges
- The role requires a high level of independence and self-motivation, as well as strong time management skills to balance multiple priorities and projects
- Applicants may face competition from other experienced product marketing professionals seeking to enter the nonprofit sector or advance their careers
- The remote work environment may present challenges in building relationships and fostering collaboration with team members
- Applicants may need to adapt to a dynamic, growing company with evolving priorities and goals
ASSUMPTION: Applicants should carefully consider the potential challenges of this role and ensure they possess the necessary skills and attributes to succeed in a remote, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other product marketing positions in its focus on market and competitive intelligence, as well as its emphasis on shaping strategic decisions within the organization
- In the nonprofit sector, Fundraise Up competes with established fundraising platforms and innovative startups, requiring a deep understanding of the market landscape and customer needs
- Career paths for this role may include advancing to a senior leadership position within the marketing department or transitioning into a related field, such as strategy or business development
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it compares to other product marketing positions in the nonprofit sector.
📝 Sample Projects
- Conducting a comprehensive market analysis of the nonprofit fundraising landscape, identifying trends, and making data-driven recommendations for product development and go-to-market strategy
- Developing a competitive intelligence program that tracks key competitors, monitors market shifts, and informs strategic decision-making
- Creating a “Voice of the Market” program that engages nonprofit leaders in regular conversations, surveys, and feedback loops to uncover unmet needs and inform product development
ASSUMPTION: Applicants should be prepared to discuss their experience with market research, competitive analysis, and customer engagement projects relevant to this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Fundraise Up, and how will my work impact the company's growth and success?
- Can you describe the team structure and dynamics within the marketing department, and how this role will collaborate with other teams, such as Sales, Product, and Customer Success?
- How does Fundraise Up support the professional development and growth of its employees, particularly in this foundational role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to these goals?
- How does Fundraise Up foster a culture of innovation and adaptability, and what opportunities exist for employees to drive change and impact within the organization?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their understanding of the role, the company, and the industry, as well as their interest in growing with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, customer research, or competitive intelligence, with a focus on B2B SaaS and the nonprofit sector
- Prepare examples of market research projects or competitive analysis that demonstrate your skills and accomplishments
- Be ready to discuss your thoughts on the current state of the nonprofit fundraising landscape and where you see opportunities for innovation
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
