📌 Core Information
🔹 Job Title: Product Marketing Manager - Vertical and Audience Marketing
🔹 Company: GTT
🔹 Location: US Virginia Remote, UK Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US & UK)
🚀 Job Overview
Key aspects of this role include:
- Enhancing vertical expertise and driving audience awareness as part of the buyer journey
- Collaborating with cross-functional teams to develop and execute marketing plans
- Conducting market research and competitive analysis to inform strategies
- Creating targeted assets and messaging, including customized collateral for sales teams
- Gathering and analyzing customer feedback to inform product development and marketing strategies
ASSUMPTION: This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive landscapes. Strong analytical and communication skills are essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies in collaboration with cross-functional teams
✅ Conduct market research and competitive analysis to identify customer needs and trends
✅ Create unique selling propositions by vertical, reflecting viewpoints on key topics
✅ Develop and maintain vertical collateral, including sales presentations, data sheets, and web page content
✅ Work closely with the sales team to develop sales tools and training materials that support effective selling
✅ Gather and analyze customer feedback to inform product development and marketing strategies
✅ Track and analyze the performance of launches and vertical content to optimize marketing strategies
ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong communication and presentation skills. The ability to work effectively in a cross-functional team environment is crucial for success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: 5+ years of experience in product and vertical marketing, preferably in the tech industry
Required Skills:
- Proven track record of successful product launches
- Strong analytical skills with the ability to interpret market data and trends
- Excellent communication and presentation skills
- Ability to work effectively in a cross-functional team environment
- Proficiency in marketing automation tools and CRM systems
Preferred Skills:
- Experience in the telecommunications industry
- Familiarity with SASE, SD-WAN, and other networking technologies
ASSUMPTION: While not explicitly stated, experience in the telecommunications industry and familiarity with relevant technologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level. Actual compensation may vary based on factors such as location, performance, and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 1,001-5,000 employees
Founded: 1998 (as a privately held company)
Company Description:
- GTT is a leading networking and security as a service provider for multinational organizations
- Simply and securely connects people and machines to data and applications worldwide
- Offers a wide range of services, including SASE, SD-WAN, security, internet, voice, and other connectivity options
Company Specialties:
- Ethernet
- IP Transit
- Wide-Area-Network Solutions
- Managed Security Services
- Cloud Networking Solutions
- Internet Services
- MPLS IP-VPN
- Managed Secure Access
- Managed PCI Compliance Services
- Voice and Unified Communications services
- SD-WAN
- SASE
- DDoS
- MDR
- Managed Network Services
- Managed Security Service Provider
- Managed Service Provider
- Professional Services
- and Platform
Company Website: www.gtt.net
ASSUMPTION: GTT is a well-established company in the telecommunications industry, offering a wide range of services and solutions to multinational organizations. Their expertise and experience make them a strong choice for job seekers looking to grow their careers in the tech industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Director, Product Marketing
Work Arrangement: Remote (US & UK) with flexibility for on-site work as needed
Growth Opportunities:
- Potential career progression to a senior or management role within the product marketing team
- Opportunities to work on high-impact projects and initiatives
- Access to professional development opportunities and training
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance their career within the product marketing team and gain valuable experience working on high-impact projects.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site work as needed)
Office Location(s): US Virginia, UK
Geographic Context:
- US Virginia: Known for its tech industry and offers a mix of urban and rural environments
- UK: Offers a diverse range of work environments, from bustling cities to quiet countryside
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The remote work arrangement for this role offers flexibility and the opportunity to work from various locations within the US and UK. However, occasional on-site work may be required to collaborate with team members and attend meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Product marketing skills and experience
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and communication skills
- Research GTT's products, services, and company culture to demonstrate your enthusiasm and fit for the role
ATS Keywords: Product Marketing, Vertical Marketing, Audience Marketing, Market Research, Competitive Analysis, Positioning, Messaging, Sales Enablement, Customer Insights, Performance Analysis, Analytical Skills, Communication Skills, Presentation Skills, Cross-Functional Collaboration, Marketing Automation, CRM Systems
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' product marketing skills, analytical abilities, and cultural fit. Tailoring your application materials and preparing thoroughly for interviews will be crucial for success.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Proficiency in marketing automation tools and CRM systems is required for this role. Familiarity with project management and data analysis tools would also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Results-driven
- Data-informed
- Team-oriented
- Adaptable to change
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a proven track record of successful product launches in the tech industry?
- Are you comfortable working in a cross-functional team environment and collaborating with various stakeholders?
- Do you possess strong analytical and communication skills, with the ability to interpret market data and trends?
ASSUMPTION: GTT values candidates who are customer-centric, innovative, collaborative, accountable, and adaptable. Strong communication and collaboration skills are essential for success in this role, as it involves working with various teams and stakeholders.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and competitive landscapes
- Occasional travel for on-site meetings and events
- Adapting to a remote work environment and collaborating with team members across different time zones
ASSUMPTION: This role may present challenges related to managing multiple projects and priorities, staying current with industry trends, and adapting to a remote work environment. Strong time management and communication skills will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on vertical and audience marketing, requiring a deep understanding of specific industries and customer segments
- In the telecommunications industry, this role is similar to a Product Marketing Manager - Industry Verticals or a Product Marketing Manager - Targeted Audiences
- Career progression in this role could lead to senior or management positions within the product marketing team or related fields, such as marketing strategy or demand generation
ASSUMPTION: This role is unique in its focus on vertical and audience marketing within the telecommunications industry. While similar roles may exist in other industries or companies, the specific requirements and context of this position make it distinct.
📝 Sample Projects
- Developing a go-to-market strategy for a new service offering in a specific vertical
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating targeted sales collateral and thought leadership content for a specific audience segment
ASSUMPTION: Sample projects for this role may involve developing go-to-market strategies, conducting market research, creating targeted content, and collaborating with cross-functional teams to drive product marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current vertical marketing strategies and how this role will contribute to their evolution?
- How does the product marketing team collaborate with other departments, such as sales and product management?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
- How does GTT support the professional development and growth of its product marketing team members?
- What is the company's long-term vision for the product marketing team, and how does this role fit into that plan?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and communication skills
- Research GTT's products, services, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
