Product Marketing Manager, Vertical Markets

📌 Core Information

🔹 Job Title: Product Marketing Manager, Vertical Markets

🔹 Company: VAST Data

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic go-to-market plans for the VAST AI Operating System, focusing on specific industry verticals.
• Crafting compelling messaging and positioning for the VAST AI Operating System that resonates with buyers and influencers within target verticals.
• Conducting market analysis to identify trends, threats, opportunities, and specific AI use cases for the VAST AI Operating System within key verticals.
• Collaborating closely with Product Management and Engineering to influence product roadmap and direction based on vertical-specific customer requirements and market insights.

ASSUMPTION: This role requires a strong understanding of both enterprise infrastructure architectures and the unique business drivers, challenges, and use cases within specific industry verticals.

📋 Key Responsibilities

✅ Developing and executing strategic go-to-market plans for the VAST AI Operating System tailored to specific industry verticals.

✅ Crafting compelling, differentiated messaging and positioning for the VAST AI Operating System that resonates with buyers and influencers within target verticals.

✅ Conducting market analysis to identify trends, threats, opportunities, and specific AI use cases for the VAST AI Operating System within key verticals.

✅ Collaborating closely with Product Management and Engineering to influence product roadmap and direction based on vertical-specific customer requirements and market insights.

✅ Creating high-impact, vertical-specific sales tools, presentations, solution architectures, product demonstrations, webinars, and training materials that effectively communicate technical and business advantages.

✅ Supporting sales teams with strategic responses for vertical-focused RFPs and detailed technical inquiries related to industry-specific AI deployments.

✅ Engaging regularly with enterprise customers and key opinion leaders within target verticals to capture insights, validate solution positioning, and foster advocacy.

✅ Producing influential content including whitepapers, case studies, solution briefs, blogs, and webinars tailored to specific vertical audiences and their unique challenges and regulatory landscapes.

✅ Representing VAST Data as a thought leader in applying AI and data infrastructure solutions to specific industry verticals at industry events, panels, webinars, and through editorial contributions.

ASSUMPTION: This role requires a high level of collaboration and strong communication skills to effectively work with cross-functional teams and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of proven experience in product or solution marketing, ideally with a focus on specific industry verticals or enterprise software/infrastructure solutions.

Required Skills:

• Deep understanding of the business drivers, challenges, key use cases, and technology ecosystems within one or more target industry verticals (e.g., Financial Services, Healthcare, Life Sciences, Public Sector, Manufacturing).
• Solid understanding of enterprise infrastructure architectures, AI/ML data pipelines, MLOps, virtualization, containers, and file/object storage solutions, and their application within vertical context.
• Strong expertise in aligning complex technical solutions with business-driven objectives and outcomes within target verticals.
• Exceptional communication skills, with proven ability to articulate technical concepts clearly to both technical and business audiences within specific industries.
• Demonstrated success developing and executing impactful marketing strategies and campaigns tailored to vertical markets or enterprise software.
• Highly collaborative with a proactive approach to managing cross-functional projects.
• Willingness to travel for customer engagements, industry events, and internal meetings.

Preferred Skills:

• Knowledge of vertical-specific compliance frameworks and security standards (e.g., HIPAA for Healthcare, FINRA for Financial Services, GDPR).
• Direct experience marketing to, or working within, one or more of VAST’s target industry verticals.
• Experience working in fast-paced startup environments or rapidly scaling companies.

ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (AI-estimated based on role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI and data infrastructure solutions

Company Size: Medium (501-1,000 employees) - Large enough to offer stability and growth opportunities, yet small enough for individual impact

Founded: 2016, with a strong focus on innovation and rapid growth

Company Description:

• VAST Data delivers the first AI Operating System, natively unifying and orchestrating storage, database, and compute to unleash the true power of agentic computing and data-intensive applications.
• They specialize in cloud storage, data storage, flash storage, universal storage, deep learning, and software development.
• Their mission is to make AI simple to deploy and manage by taking the cost and complexity out of deploying enterprise and AI infrastructure across data center, edge, and cloud.

Company Specialties:

• cloud storage
• data storage
• flash storage
• universal storage
• deep learning
• All flash
• QLC flash
• NVMe
• Data Center Architecture
• File and Object Storage
• database
• and software

Company Website: https://www.vastdata.com

ASSUMPTION: VAST Data's focus on AI and data infrastructure solutions makes it an attractive option for candidates interested in cutting-edge technology and rapid growth.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Vice President of Product Marketing

Work Arrangement: Remote (US only), with flexibility for on-site work as needed

Growth Opportunities:

• Potential to advance to a senior or management role within the Product Marketing team
• Opportunities to work on high-impact projects and influence the company's product roadmap
• Chance to gain experience in vertical marketing and thought leadership within specific industry verticals

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in product marketing and gain experience in vertical-specific markets.

🌍 Location & Work Environment

Office Type: Remote (US only), with flexibility for on-site work as needed

Office Location(s): VAST, US (with additional offices in New York, NY; Durham, NC; and Campbell, CA)

Geographic Context:

• VAST Data is headquartered in VAST, US, with additional offices in major metropolitan areas
• The remote work arrangement allows for flexibility and work-life balance
• The company's focus on AI and data infrastructure solutions makes it an attractive option for candidates interested in cutting-edge technology

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The remote work arrangement and flexible work hours make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• Technical assessment or case study presentation
• On-site or virtual interview with cross-functional team members
• Final interview with the Vice President of Product Marketing

Key Assessment Areas:

• Understanding of industry verticals and enterprise infrastructure architectures
• Ability to articulate complex technical concepts clearly and concisely
• Strategic thinking and planning skills
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, vertical markets, and enterprise software
• Prepare for the technical assessment or case study presentation by researching VAST Data's products and industry verticals
• Be ready to discuss your understanding of the business drivers, challenges, and use cases within specific industry verticals

ATS Keywords: Product Marketing, Vertical Marketing Strategy, Market Analysis, Sales Enablement, Customer Engagement, Content Development, Thought Leadership, Technical Evangelism, Collaboration, Communication, AI/ML Data Pipelines, Enterprise Infrastructure, Compliance Frameworks, Security Standards, Strategic Planning, Campaign Execution

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for product marketing and can be learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Focused on results and impact
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of driving results and impact in your previous roles?
• Are you adaptable and open to change in a rapidly growing company?

ASSUMPTION: VAST Data's company culture is fast-paced, collaborative, and focused on innovation and results. Candidates who thrive in dynamic environments and are comfortable working collaboratively will be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Keeping up with the latest trends and developments in AI and data infrastructure solutions
• Travel requirements for customer engagements, industry events, and internal meetings

ASSUMPTION: The fast-paced nature of the role and the requirement to travel may present challenges for some candidates. However, the opportunity to work on high-impact projects and drive results makes this role an attractive option for the right candidate.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager focused on specific industry verticals within enterprise software or infrastructure companies
• However, VAST Data's focus on AI and data infrastructure solutions makes this role unique in its focus on cutting-edge technology and rapid growth
• Candidates with experience in vertical marketing or enterprise software may find this role an attractive fit for their career path

ASSUMPTION: While this role shares similarities with other Product Marketing Manager roles, its focus on AI and data infrastructure solutions makes it a unique and attractive opportunity for candidates interested in cutting-edge technology and rapid growth.

📝 Sample Projects

• Developing a go-to-market strategy for the VAST AI Operating System within the Financial Services vertical, including market analysis, messaging, and sales enablement materials
• Creating thought leadership content tailored to the Healthcare industry, highlighting the benefits of the VAST AI Operating System for diagnostic imaging and genomics research
• Collaborating with Product Management to influence the product roadmap based on customer requirements and market insights within the Manufacturing vertical

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and impactful nature of the work required for this role.

❓ Key Questions to Ask During Interview

• How does VAST Data support the growth and development of its Product Marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does VAST Data measure the success of its Product Marketing efforts, and how will my performance be evaluated in this role?
• What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does VAST Data support its employees in managing these challenges?
• How does VAST Data foster a culture of innovation and collaboration within its Product Marketing team?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, performance metrics, and company culture, allowing candidates to make an informed decision about the fit of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.comeet.com/jobs/vastdata/43.001/product-marketing-manager-vertical-markets/66.553
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, vertical markets, and enterprise software
• Prepare for the technical assessment or case study presentation by researching VAST Data's products and industry verticals
• Be ready to discuss your understanding of the business drivers, challenges, and use cases within specific industry verticals
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.