📌 Core Information
🔹 Job Title: Product Marketing Manager, Voice and Email
🔹 Company: Ada
🔹 Location: Remote - Canada
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Shaping Ada’s Voice AI and Email AI solutions positioning and adoption
- Driving go-to-market success through differentiated messaging and launches
- Enabling customer-facing teams with clear, compelling messaging and tools
- Collaborating cross-functionally with product, marketing, sales, and customer success teams
ASSUMPTION: This role requires a strong understanding of the CCaaS and CX space, as well as experience in B2B SaaS product marketing, particularly within the enterprise segment.
📋 Key Responsibilities
✅ Develop differentiated product positioning and messaging tailored for Voice AI and Email AI markets
✅ Lead cross-functional go-to-market efforts for new voice and email product capabilities
✅ Create resonant storytelling that reflects a deep understanding of the customer service audience
✅ Empower sales and CX teams with tailored collateral, equipping them to confidently position Ada’s Voice and Email AI capabilities
✅ Cultivate relationships with key customers to source feedback and capture impactful stories
✅ Act as the voice of the market within Ada, ensuring customer feedback influences the Voice and Email AI product roadmap
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and customer-facing communication. It requires a high level of organization and the ability to manage multiple concurrent projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of B2B SaaS product marketing experience, ideally within the enterprise segment and in domains like CCaaS, CX, contact center technology, or AI-driven customer support
Required Skills:
- Proven track record working across cross-functional workstreams
- Experience bringing technical products to market and enabling internal teams
- Customer-centric, data-driven mindset with exceptional verbal and written communication skills
- Strategic, analytical approach with the ability to confidently present at conferences, webinars, and customer meetings
- Highly organized with the ability to prioritize multiple concurrent projects
Preferred Skills:
- Experience with AI-driven customer support products
- Familiarity with the Ada platform
ASSUMPTION: While not explicitly stated, experience with AI-driven customer support products and familiarity with the Ada platform would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - 140,000 per year
Benefits:
- Unlimited Vacation
- Comprehensive Benefits (Extended health coverage, dental, vision, travel, and life insurance)
- Wellness Account
- Employee & Family Assistance Plan
- Flexible Work Schedule
- Remote-First, In-Person Friendly
- Learning & Development Budget
- Work from Home Budget
- Access to Cutting-Edge AI Tools
- Hands-On with LLMs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is in Canadian Dollars (CAD) and is inclusive of the expected salary range based on industry standards for a Product Marketing Manager role with the given experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI customer service and support
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with established processes and a growing team
Founded: 2016, with a mission to make customer service extraordinary for everyone
Company Description:
- Ada is an AI customer service company that powers over 5.5 billion interactions for leading brands
- Their mission is to raise the standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love
- Ada is a transformation partner and platform that helps enterprise companies accelerate their AI maturity and improve agent performance
Company Specialties:
- Machine Learning
- Customer Happiness
- Artificial Intelligence
- Customer Support
- Chatbots
- Virtual Assistants
- Customer Experience
- ACX (AI Customer Experience)
- CX (Customer Experience)
- Conversational AI
- Brand Interaction
Company Website: ada.cx
ASSUMPTION: Ada is a well-established company in the AI customer service space, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on Ada’s Voice and Email AI offerings
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including product, marketing, sales, and customer success
Work Arrangement: Remote OK, with the option to work from home or at Ada’s local hub
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on cutting-edge AI technology and large language models
- Chance to make a significant impact on Ada’s Voice and Email AI product roadmap and adoption
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on Ada’s products and business.
🌍 Location & Work Environment
Office Type: Remote-first, with an in-person friendly policy
Office Location(s): Toronto, Ontario, CA (with the option to work remotely)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry
- Working remotely allows for flexibility and a better work-life balance
- The remote-friendly policy enables collaboration with team members across different time zones
Work Schedule: Full-time, typically 40 hours per week, with a flexible work schedule
ASSUMPTION: Ada’s remote-friendly policy allows for a flexible work arrangement that caters to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Head of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Understanding of the CCaaS and CX space
- Cross-functional collaboration skills
- Customer-centric mindset and data-driven approach
- Verbal and written communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and understanding of the CCaaS and CX space
- Prepare examples of your past product launches and their outcomes
- Research Ada’s products and competitors to demonstrate your industry knowledge
ATS Keywords: Product Marketing, Voice AI, Email AI, CCaaS, CX, Customer Service, AI-Driven Customer Support, B2B SaaS, Enterprise Segment
ASSUMPTION: Ada’s interview process is designed to assess the candidate’s product marketing expertise, industry knowledge, and cultural fit within the company.
🛠️ Tools & Technologies
- Asana or similar project management tools
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- AI and machine learning tools (e.g., Python, TensorFlow, PyTorch)
ASSUMPTION: Ada uses a mix of project management, communication, and marketing automation tools to streamline workflows and collaborate effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of customers
- Data-driven: Make decisions based on data and continuous learning
- Collaborative: Work together to achieve common goals and drive success
- Innovative: Embrace change and continuously improve
Work Style:
- Remote-friendly, with a focus on results and output rather than hours worked
- Fast-paced and dynamic, with a strong emphasis on growth and continuous learning
- Cross-functional collaboration and open communication
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
- Do you have a customer-centric mindset and a data-driven approach to decision-making?
ASSUMPTION: Ada values a customer-centric, data-driven, collaborative, and innovative work environment, with a strong emphasis on growth and continuous learning.
⚠️ Potential Challenges
- Balancing multiple concurrent projects and priorities
- Keeping up with the fast-paced nature of the AI and customer service industries
- Managing remote team dynamics and communication
- Navigating a mid-sized company structure with established processes and a growing team
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, effective communication, and a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on AI-driven customer support products and requires a strong understanding of the CCaaS and CX space
- Industry-specific context: The AI customer service industry is growing and evolving rapidly, with new competitors and technologies emerging regularly
- Career path comparison: This role offers growth potential and the opportunity to make a significant impact on Ada’s Voice and Email AI products and adoption
ASSUMPTION: This role is unique in its focus on AI-driven customer support products and the opportunity to shape the positioning and adoption of Ada’s Voice and Email AI solutions.
📝 Sample Projects
- Developing differentiated product positioning and messaging for Ada’s Voice AI solution
- Launching a new email product capability and driving post-launch adoption metrics
- Creating resonant storytelling for Ada’s Email AI product, informed by customer interviews and market research
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and customer-centric nature of the role and the opportunity to make a significant impact on Ada’s Voice and Email AI products.
❓ Key Questions to Ask During Interview
- How does Ada differentiate its Voice and Email AI solutions in the competitive CCaaS and CX market?
- What are the key priorities for the Voice and Email AI product roadmap in the next 6-12 months?
- How does Ada support the growth and development of its product marketing team members?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
- How does Ada foster a remote-friendly work environment and support remote team members?
ASSUMPTION: These interview questions help assess the company’s product strategy, growth opportunities, performance metrics, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: ada.cx/careers
- Tailor your resume and cover letter to highlight your relevant product marketing experience and understanding of the CCaaS and CX space
- Prepare examples of your past product launches and their outcomes
- Research Ada’s products and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
