Product Marketing Manager, Wearables

📌 Core Information

🔹 Job Title: Product Marketing Manager, Wearables

🔹 Company: Meta

🔹 Location: Seattle, WA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Partnering with product teams to inform strategy and roadmaps
• Supporting market assessment and product positioning
• Developing and executing go-to-market strategies
• Representing the consumer perspective within product development

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on consumer insights and market dynamics.

📋 Key Responsibilities

✅ Partner with product teams to inform strategy, roadmaps, and success metrics for new products

✅ Input into product positioning, naming, audience definition, and sizing for future device programs

✅ Support market assessment and sizing through quantitative analysis, qualitative feedback, and represent the consumer point of view internally

✅ Support the definition and development of the go-to-market strategy across the organization

✅ Support the go-to-market cross-functional teams toward execution and launch of the go-to-market strategy through end-of-life

✅ Develop and maintain comprehensive launch plans that outline objectives, key milestones, deliverables, timelines, and resource needs

ASSUMPTION: This role involves close collaboration with cross-functional teams and requires strong project management skills to ensure timely completion of go-to-market phases.

🎯 Required Qualifications

Education: BA/BS degree in marketing, business, product development, or a related field

Experience: 6+ years of experience in product marketing, product management, management consulting, business strategy, or a similar field

Required Skills:

• Strategic thinking and tactical execution
• Consumer research and data analysis
• Cross-functional collaboration
• Go-to-market strategy development
• Launch planning and project management

Preferred Skills:

• Experience with AI and AR technologies
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the tech industry or wearables market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a mid-senior level marketing role in Seattle)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and company holidays
• Tuition reimbursement and professional development opportunities
• On-site fitness centers and wellness programs

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, focusing on social media, virtual reality, and augmented reality. The company is known for its platforms such as Facebook, Instagram, and WhatsApp.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Meta was founded in 2004 as Facebook and rebranded as Meta in 2021 to reflect its focus on building the metaverse.

Company Description:

• Meta is committed to building the future of human connection through technology
• The company encourages constructive conversations and maintains a safe and respectful online environment
• Meta offers a range of benefits and professional development opportunities to its employees

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: Meta Careers

ASSUMPTION: Meta's large size and diverse product offerings provide opportunities for career growth and learning across various teams and projects.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Product Marketing, Wearables.

Work Arrangement: This role is on-site, with the expectation of working from the Seattle office.

Growth Opportunities:

• Potential to work on cutting-edge technologies and innovative products
• Opportunities to collaborate with cross-functional teams and learn from experienced colleagues
• Possibility to grow within the product marketing organization or explore other roles within Meta

ASSUMPTION: This role offers growth opportunities through exposure to new technologies, collaboration with diverse teams, and potential career progression within the company.

🌍 Location & Work Environment

Office Type: Meta's Seattle office is a modern, collaborative workspace with on-site amenities such as fitness centers and cafes.

Office Location(s): 1101 Dexter Ave N, Seattle, WA 98109, US

Geographic Context:

• Seattle is known for its vibrant tech industry, with many companies headquartered in the area
• The city offers a mix of urban and outdoor living, with easy access to nature and recreational activities
• Seattle has a diverse and growing population, with a strong focus on innovation and sustainability

Work Schedule: Full-time, with flexibility for project needs and potential overtime during launch phases

ASSUMPTION: The on-site work environment at Meta's Seattle office fosters collaboration and innovation, with access to resources and amenities to support employees' well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a recruiter
• Behavioral and case study interviews with hiring managers
• Final round interviews with senior leadership

Key Assessment Areas:

• Problem-solving and analytical skills
• Strategic thinking and creativity
• Communication and presentation skills
• Cross-functional collaboration and teamwork

Application Tips:

• Highlight relevant experience and achievements in product marketing, product management, or related fields
• Demonstrate a strong understanding of consumer research and data analysis
• Showcase your ability to balance strategic thinking with tactical execution
• Prepare examples of successful go-to-market strategies and launch plans

ATS Keywords: Product Marketing, Product Management, Business Strategy, Consumer Research, Data Analysis, Cross-Functional Collaboration, Go-to-Market Strategy, Market Assessment, Quantitative Analysis, Qualitative Feedback, User Insights, Launch Planning, Tactical Execution, Strategic Planning, Roadmap Development, Success Metrics

ASSUMPTION: The application process for this role may involve assessments of both hard and soft skills, with a focus on problem-solving, communication, and collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Consumer research and survey tools (e.g., SurveyMonkey, Typeform)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact and results
• Be bold, take risks, and learn from failure
• Create the future instead of waiting for it
• Work together, build social value, and reinforce our culture

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change
• Focused on impact and results
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you have experience balancing strategic thinking with tactical execution?
• Are you adaptable and responsive to change, with a focus on delivering results?

ASSUMPTION: Meta values employees who are collaborative, data-driven, and committed to continuous learning and improvement, with a focus on delivering impact and results.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Collaborating with cross-functional teams and stakeholders with varying priorities and perspectives
• Adapting to changes in product roadmaps and market dynamics

ASSUMPTION: This role may present challenges related to project management, time management, and navigating a dynamic work environment, but offers opportunities for growth and learning in return.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position has a stronger focus on consumer research and market assessment
• This role is specific to the wearables industry, with a focus on AI and AR technologies
• Career progression in this role may involve moving into senior product marketing positions or exploring other roles within Meta

ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, with a focus on consumer research, market assessment, and working with cutting-edge technologies.

📝 Sample Projects

• Conducting consumer research to inform product positioning and naming for an upcoming AI Glasses product
• Developing a go-to-market strategy for a new wearable device, including target audience definition, pricing, and promotional channels
• Managing the launch of a new wearable product, including cross-functional collaboration, project planning, and execution

ASSUMPTION: Sample projects in this role may involve consumer research, go-to-market strategy development, and launch planning and execution for new wearable products.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap for the AI Glasses product line, and how this role will contribute to its development?
• How does this role collaborate with other teams, such as product management, design, and engineering?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta support the professional development and growth of its employees in this role?
• What are the biggest challenges facing the wearables industry, and how does this role address them?

ASSUMPTION: Interview questions for this role should focus on understanding the product roadmap, team dynamics, priorities, professional development opportunities, and industry challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful go-to-market strategies and launch plans to discuss during your interviews
• Research Meta's products, company values, and culture to demonstrate your enthusiasm and fit for the role
• Follow up with the recruiter after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.