📌 Core Information
🔹 Job Title: Product Marketing Manager, Workvivo - Ireland
🔹 Company: Zoom
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office-based in Dublin)
🚀 Job Overview
Key aspects of this role include:
- Shaping Workvivo's market positioning and messaging
- Supporting sales and partner success through enabling materials
- Crafting compelling product narratives that resonate with customers
- Managing end-to-end product launches and campaigns
- Tracking industry trends and competitor analysis to inform positioning
ASSUMPTION: This role requires a strong understanding of B2B SaaS product marketing and the ability to thrive in a fast-paced, scaling environment.
📋 Key Responsibilities
✅ Create sharp, high-impact sales decks, battle cards, and training materials to help sales win
✅ Develop clear, compelling product messaging that differentiates Workvivo and resonates with buyers
✅ Take products to market end-to-end—from planning to execution—aligning product, sales, and marketing
✅ Track industry trends, analyze competitors, and uncover insights to sharpen positioning
✅ Own customer newsletters, roadmap updates, and in-app messaging to keep users engaged
✅ Write and update product pages, landing pages, and key content to drive awareness and conversion
ASSUMPTION: This role requires a hands-on approach, working cross-functionally with various teams to ensure consistent and compelling messaging.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of B2B SaaS product marketing experience
Required Skills:
- Proven track record of driving impact in product marketing
- Ability to craft narratives that resonate with buyers
- Experience in sales enablement and creating assets for sales teams
- Understanding of market trends, competitors, and product fit
- Ability to grasp complex products and simplify them for buyers
- Strong collaboration skills with cross-functional teams
- Experience working in fast-paced, scaling environments
Preferred Skills:
- Experience with Zoom or similar video conferencing platforms
- Familiarity with Workvivo or similar employee experience platforms
ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a proven track record of driving impact are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Product Marketing Manager with 2-5 years of experience in Dublin)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee wellness programs and resources
- Learning and development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Zoom is a leading provider of video conferencing and collaboration solutions, operating in the competitive IT Services and IT Consulting industry.
Company Size: Zoom has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 2013, Zoom has since grown to become a publicly-traded company with a strong global presence.
Company Description:
- Zoom brings teams together, reimagines workspaces, engages new audiences, and delights customers with its AI-first work platform.
- Zoomies help people stay connected so they can get more done together, with products like AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more.
- Zoom is committed to its core value of Care, fostering a collaborative and growth-focused environment for its employees.
Company Specialties:
- Mobile Collaboration
- Audio Conferencing
- Video Conferencing
- Online Meetings
- Web Conferencing
- Cloud Meetings
- Webinar
Company Website: zoom.com
ASSUMPTION: Zoom's large employee base and diverse product offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for mid-level product marketing professionals looking to grow their career in a fast-paced, scaling environment.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing.
Work Arrangement: This is a hybrid role, requiring employees to be based in the Dublin office with flexible work arrangements available.
Growth Opportunities:
- Potential to grow into a senior role or take on additional responsibilities as the company and team expand
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to learning and development resources to help advance your career
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Zoom's Dublin office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 55 Almaden Blvd., 6th Floor, San Jose, CA 95113, USA
Geographic Context:
- Dublin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the heart of the city, with easy access to public transportation and amenities
- Dublin offers a high quality of life, with a rich cultural scene, historic landmarks, and beautiful parks
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The Dublin office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing experience and achievements
- Ability to craft compelling narratives and messaging
- Sales enablement skills and experience
- Understanding of market trends and competitor analysis
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of your work, such as sales decks, battle cards, or product messaging, to showcase your skills
- Research Zoom and Workvivo to demonstrate your understanding of the company and its products
ATS Keywords: B2B SaaS, Product Marketing, Sales Enablement, Messaging, Market Trends, Competitor Analysis, Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing experience, skills, and cultural fit with the Zoom team.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Suite (Gmail, Docs, Sheets, Slides)
- Zoom (obviously!)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Care
- Ownership
- Inclusion
- Happiness
- Integrity
Work Style:
- Collaborative and cross-functional
- Fast-paced and agile
- Focused on driving results and impact
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you passionate about driving impact through compelling narratives and messaging?
- Do you have experience working with cross-functional teams to deliver results?
ASSUMPTION: Candidates who align with Zoom's core values and work style are most likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Working in a fast-paced, scaling environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and project management skills
- Keeping up with industry trends and competitor analysis may require continuous learning and development
- Managing end-to-end product launches and campaigns may require strong organizational skills and attention to detail
ASSUMPTION: These challenges can be overcome with the right skills, experience, and mindset, and offer opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager role in a B2B SaaS company, but with a focus on enabling sales and supporting product launches
- Unlike other product marketing roles, this one requires a strong understanding of market trends and competitor analysis to inform positioning
- Career progression in this role may lead to senior product marketing roles or other leadership positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on driving impact and growth for the company.
📝 Sample Projects
- Developing a sales enablement deck to support a major product launch
- Conducting a competitive analysis to inform product positioning and messaging
- Crafting a customer newsletter to announce a new product feature and drive user engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from sales enablement and messaging to market research and customer communication.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader product marketing strategy for Workvivo?
- What are the most pressing challenges facing the product marketing team, and how can this role help address them?
- What opportunities are there for growth and development in this role and within the company?
- How does Zoom support work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Zoom's careers page
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of your work, such as sales decks, battle cards, or product messaging, to showcase your skills
- Research Zoom and Workvivo to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
