Product Marketing Manager (x/f/m)

Enhanced Job Description

📌 Core Information

🔹 Job Title: Product Marketing Manager (x/f/m)

🔹 Company: Doctolib

🔹 Location: Berlin, Berlin, Germany

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing a 360° Go-To-Market strategy for selected medical specialties.
• Collaborating closely with Marketing, Sales, Customer Success, and Product teams.
• Enhancing commercial and operational performance through strategy execution.
• Ensuring continuous feedback from users to improve product-market fit.

ASSUMPTION: The emphasis on collaboration with other teams suggests a role that requires significant cross-functional leadership and coordination to align the product marketing strategy with company-wide goals.

📋 Key Responsibilities

✅ Develop a deep understanding of user groups and their needs in the healthcare sector.

✅ Analyze market trends and competitor strategies in software solutions for ambulatory care.

✅ Execute a 360° Go-To-Market strategy while working with various departments.

✅ Implement improvements in the cluster’s commercial and operational performance.

✅ Act as the voice of the users to ensure their feedback influences product development.

✅ Monitor and adapt to regulatory and technical changes affecting the healthcare industry.

ASSUMPTION: The role likely requires a proactive approach to identifying and responding to industry changes and a strong capacity for strategic thinking and influence.

🎯 Required Qualifications

Education: Not specified

Experience: Over 6 years in top-tier management consulting or strategic business development, preferably in healthcare-related startups or scale-ups.

Required Skills:

• Strategic planning and execution
• Project management and prioritization
• Excellent verbal and written communication in German and English

Preferred Skills:

• Knowledge of the healthcare industry
• Regulatory and technical understanding in medical software implementation

ASSUMPTION: The open invitation for candidates who do not meet all qualifications suggests flexibility in hiring for potential rather than precise experience.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Comprehensive onboarding and training programs
• 28 days of vacation with incremental increases
• Pension plans and public transport cost reimbursement
• Urban Sports Club membership and mental wellness support

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The compensation package seems competitive and comprehensive to attract experienced professionals in the field.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development specializing in e-health and telehealth

Company Size: 1,001-5,000 employees, indicating a mature yet growth-oriented scale-up environment

Founded: 2013

Company Description:

• Empowering healthcare professionals through innovative solutions
• Facilitating easier access to healthcare for the public
• Promoting a collaborative approach to healthcare improvement

Company Specialties:

• Online healthcare appointments
• Telehealth and e-health solutions
• Data protection and security

Company Website: https://careers.doctolib.com/

ASSUMPTION: The company’s focus on healthcare technology aligns it well with the role’s requirements in strategic product marketing.

📊 Role Analysis

Career Level: Mid to Senior level with strategic responsibilities

Reporting Structure: Reports to the head of the Go-To-Market team or similar senior management roles

Work Arrangement: Hybrid model, balancing on-site collaboration in Berlin with remote work flexibility

Growth Opportunities:

• Potential leadership roles within the Go-To-Market and product marketing functions
• Opportunities to influence product development and strategy
• Engagement with broader strategic initiatives within the company

ASSUMPTION: The role presents significant opportunity for advancement, especially for individuals interested in leadership and innovative strategy in an evolving industry.

🌍 Location & Work Environment

Office Type: Modern, equipped with facilities for collaboration and employee well-being

Office Location(s): Mehringdamm, Berlin

Geographic Context:

• Located in a vibrant technology and startup hub
• Accessible via public transportation with company reimbursement
• Offers a multicultural work environment with diverse team interactions

Work Schedule: Standard business hours with flexibility for hybrid work arrangements

ASSUMPTION: Berlin offers an advantageous location due to its well-established tech scene and convenient access to European markets.

💼 Interview & Application Insights

Typical Process:

• Introduction interview with a talent partner
• Interview with the direct manager
• Case study exercise
• Final interview
• Reference checks

Key Assessment Areas:

• Strategic thinking and planning skills
• Project management and prioritization capabilities
• Industry-specific knowledge and adaptability

Application Tips:

• Tailor your resume to highlight strategic business development experience
• Prepare for case studies by practicing with real-world scenarios
• Demonstrate understanding of the healthcare industry’s current trends

ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Analysis, Communication Skills, Healthcare Industry

ASSUMPTION: The detailed interviewing process suggests the role requires a thorough understanding of strategic marketing and adaptability to dynamic industry conditions.

🛠️ Tools & Technologies

• Market analysis software
• Go-To-Market strategy planning tools
• Healthcare-related customer experience platforms

ASSUMPTION: Candidates may benefit from expertise in industry-standard marketing tools and software tailored to the healthcare sector.

👔 Cultural Fit Considerations

Company Values:

• Commitment to healthcare improvement
• Innovation and collaboration across teams
• Transparency and data security

Work Style:

• Collaborative and cross-functional
• Results-driven with a focus on strategic goals
• Adaptable to rapid industry changes and challenges

Self-Assessment Questions:

• How do you approach cross-functional collaboration?
• What strategies do you use to stay informed about industry changes?
• How do you prioritize tasks in a complex project?

ASSUMPTION: The cultural fit favors individuals who are proactive, strategic, and highly collaborative.

⚠️ Potential Challenges

• Navigating rapidly evolving healthcare regulations
• Balancing multiple stakeholder priorities
• Ensuring consistent alignment with cross-functional teams
• Adapting to rapid technological changes in healthcare software

ASSUMPTION: Successfully managing these challenges requires experience in strategic marketing and strong project leadership.

📈 Similar Roles Comparison

• Product strategy roles in healthcare-focused startups
• Marketing management positions in technology firms
• Strategy development in fintech focusing on regulatory compliance

ASSUMPTION: Similar roles may require equal emphasis on strategic thinking and market adaptation as in this position.

📝 Sample Projects

• Developing a market entry strategy for a new e-health product
• Integrating AI-driven solutions in existing healthcare software
• Analyzing user feedback to enhance medical software applications

ASSUMPTION: Typical projects may require innovative thinking in product development aligned with user needs.

❓ Key Questions to Ask During Interview

• What are the key performance metrics for this role?
• How does the company approach cross-functional collaboration?
• What are the most significant upcoming challenges for the team?
• How does Doctolib support career advancement for strategic roles?
• What is the role of AI in your current product development?

ASSUMPTION: Asking insightful questions can demonstrate your strategic understanding and interest in the role’s broader context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume and cover letter reflect relevant experience
• Prepare for the case study by reviewing current industry trends
• Research Doctolib’s strategic goals and products
• Follow up appropriately after the interview stages

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.