📌 Core Information
🔹 Job Title: Product Marketing Manager - Yahoo Sports
🔹 Company: Yahoo
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition, retention, and engagement strategies for Yahoo Sports and Yahoo Fantasy
- Optimizing the customer journey from acquisition through long-term loyalty
- Collaborating cross-functionally to develop and execute initiatives
- Monitoring, analyzing, and reporting campaign performance
- Gathering and analyzing customer feedback to inform marketing strategies
ASSUMPTION: This role requires a strategic thinker with strong execution skills, capable of leading cross-functional teams to achieve ambitious retention targets.
📋 Key Responsibilities
✅ Create and execute comprehensive lifecycle marketing strategies to increase customer retention, loyalty, and revenue across Yahoo Fantasy, Yahoo Fantasy Plus, and Yahoo Sports
✅ Co-create and manage customer segmentation and targeting strategies to optimize the customer journey
✅ Develop and execute marketing campaigns, including on and off-product, digital campaigns, newsletters, and triggered messages to increase frequency, generate revenue, and reduce churn
✅ Collaborate with cross-functional teams to develop and execute initiatives, ensuring a seamless customer experience across all touchpoints
✅ Partner with stakeholders to develop an engaging content strategy to personalize user experience and drive discoverability
✅ Monitor, analyze, and report campaign performance to optimize results and ROI
✅ Gather and analyze customer feedback to inform marketing strategies and identify opportunities for improving the customer experience
✅ Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
✅ Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
✅ Manage creative and media agencies on the execution of performance marketing campaigns and timeline/budget management
ASSUMPTION: This role requires a strong understanding of customer acquisition, retention, and engagement strategies, as well as the ability to drive measurable results through new consumer growth, improved engagement and retention, and reduced churn.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: Minimum 6 years of experience in product marketing, with a specific focus on lifecycle marketing and CRM
Required Skills:
- Proven track record of developing and executing successful lower funnel lifecycle campaigns, including CRM, owned, and paid channels
- Has experience with upper funnel and acquisition marketing
- Must drive projects forward and push teams vs. waiting for assignments
- Must thrive in ambiguity, be nimble, and be flexible while still developing a process that keeps teams on track
- Ability to simplify complex marketing plans and organize presentations that are digestible while still including the proper amount of detail
- Has a positive disposition. Operating from a place of yes and is solutions oriented
- Extremely proactive and ambitious with the ability to keep projects fun in the process
- Strong analytical skills and the ability to interpret data to drive strategic decisions
- Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively
- Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously
- Proven track record working on a multi-platform product - desktop, mWeb, and mobile app
- Proficiency in marketing automation tools, CRM systems, and analytics platforms. Zeta knowledge is a plus
Preferred Skills:
- Passionate about sports and the sports/gaming industry
ASSUMPTION: Candidates should have a strong background in customer acquisition, retention, and engagement strategies, as well as experience in lifecycle marketing and CRM. A passion for sports is preferred but not required.
💰 Compensation & Benefits
Salary Range: $102,000 - $212,500/yr (based on experience level and location)
Benefits:
- Healthcare
- 401k
- Backup Childcare
- Education Stipends
Working Hours: 40 hours/week, with flexible hybrid work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a product marketing manager role with 5-10 years of experience. Benefits may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Yahoo is a leading global technology company that focuses on delivering innovative products and services to users worldwide. It operates in the internet, technology, and advertising industries.
Company Size: Yahoo has 5,001-10,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Yahoo was founded in 1994 and has since grown into a global tech giant, offering a wide range of products and services, including Yahoo Sports and Yahoo Fantasy.
Company Description:
- Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products
- Yahoo Advertising offers omnichannel solutions and powerful data to engage with its brands and deliver results for advertisers
- Yahoo is committed to fostering a diverse and inclusive workplace, with 11 employee resource groups (ERGs) enhancing a culture of belonging
Company Specialties:
- Innovation
- Internet
- Technology
- Advertising
- Media
- Consumer services
- Search
- User experience
- SEO
- Online advertising
- Internet marketing
Company Website: www.yahooinc.com
ASSUMPTION: Yahoo is a well-established company with a strong focus on innovation, technology, and advertising. Its commitment to diversity and inclusion creates a supportive work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a minimum of 6 years of experience in product marketing, with a specific focus on lifecycle marketing and CRM.
Reporting Structure: The Product Marketing Manager will report to the Senior Director of Product Marketing and work closely with cross-functional teams, including product, design, media, CRM, and analytics.
Work Arrangement: This role offers flexible hybrid work options, with most roles not requiring regular office attendance. However, employees may occasionally be asked to attend in-person events or team sessions.
Growth Opportunities:
- Yahoo offers opportunities for professional development and career growth within its various business units and global offices
- The company's commitment to innovation and continuous improvement creates an environment where employees can learn and grow
- Yahoo's diverse product portfolio allows for potential career transitions within the company
ASSUMPTION: This role offers opportunities for career growth and development within Yahoo's diverse product portfolio and global offices.
🌍 Location & Work Environment
Office Type: Yahoo's headquarters is located in New York, NY, with additional offices and remote work options available.
Office Location(s): 770 Broadway, New York, NY 10003, US
Geographic Context:
- Yahoo's headquarters is located in the heart of New York City, providing easy access to various amenities, cultural attractions, and public transportation
- The company's global presence allows for remote work and collaboration with team members across different time zones
- Yahoo's commitment to diversity and inclusion fosters a supportive and collaborative work environment
Work Schedule: This role follows a standard full-time work schedule, with flexible hybrid work options available.
ASSUMPTION: Yahoo's global presence and commitment to diversity and inclusion create a supportive and collaborative work environment for employees, regardless of their location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the Senior Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Yahoo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for sports and understanding of the sports/gaming industry
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Yahoo's products, services, and company culture to show your enthusiasm and preparation
ATS Keywords: Product Marketing, Lifecycle Marketing, CRM, Customer Acquisition, Retention Strategies, Engagement Strategies, Campaign Execution, Data Analysis, Cross-Functional Collaboration, Content Strategy, User Experience, Analytical Skills, Communication Skills, Presentation Skills, Marketing Automation, Project Management
ASSUMPTION: Yahoo's interview process focuses on assessing candidates' strategic thinking, problem-solving skills, data-driven decision-making, communication, collaboration, and cultural fit. Tailoring your application and preparing for behavioral and technical interviews will help you succeed in the application process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Zeta)
- CRM systems (e.g., Salesforce)
- Analytics platforms (e.g., Google Analytics)
- Project management tools (e.g., Asana, JIRA)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Yahoo uses various marketing automation, CRM, analytics, project management, and collaboration tools to support its marketing efforts and internal communication.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Inclusion
- One Yahoo
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
- Inclusive and respectful
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you approach collaborating with cross-functional teams to achieve common goals?
- How do you ensure that your marketing strategies are inclusive and respectful of diverse customer bases?
ASSUMPTION: Yahoo values innovation, customer-centricity, integrity, inclusion, and a collaborative work environment. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders to align on marketing strategies
- Adapting to changes in the marketing landscape and customer preferences
- Balancing the need for data-driven decision-making with the need for swift execution
- Ensuring a seamless and engaging customer experience across all touchpoints
ASSUMPTION: This role presents challenges related to project management, cross-functional collaboration, adaptability, data-driven decision-making, and ensuring a seamless customer experience.
📈 Similar Roles Comparison
- Product Marketing Manager - Yahoo Sports vs. Product Marketing Manager - Yahoo Finance: Yahoo Sports focuses on sports and gaming, while Yahoo Finance caters to financial news and services. Both roles require a strong understanding of customer acquisition, retention, and engagement strategies, but the Yahoo Sports role may require more specialized knowledge of the sports/gaming industry
- Industry-specific context: Yahoo operates in the competitive technology and advertising industries, requiring a strong understanding of digital marketing trends and best practices
- Career path comparison: This role offers opportunities for career growth and development within Yahoo's diverse product portfolio and global offices, with potential transitions into other marketing or leadership roles
ASSUMPTION: This role differs from similar roles within Yahoo in its focus on the sports and gaming industry. However, it shares many similarities with other product marketing roles in terms of required skills and career growth opportunities.
📝 Sample Projects
- Developing and executing a customer retention campaign for Yahoo Fantasy Plus subscribers to reduce churn and increase engagement
- Collaborating with cross-functional teams to create targeted onboarding campaigns for new Yahoo Sports users, focusing on key features and benefits
- Analyzing customer data to identify segments with high potential for engagement and revenue growth, and developing targeted marketing campaigns to capitalize on these opportunities
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on customer acquisition, retention, engagement, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current customer acquisition, retention, and engagement strategies for Yahoo Sports and Yahoo Fantasy, and how this role fits into those strategies?
- How does Yahoo measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a time when Yahoo had to pivot its marketing strategy due to changes in the market or customer preferences, and how the team responded?
- How does Yahoo support the professional development and career growth of its marketing team members?
- What is the team structure and dynamic for the Product Marketing team, and how does this role collaborate with other teams within Yahoo?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, Yahoo's marketing strategies, and the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Yahoo's products, services, and company culture to show your enthusiasm and preparation
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
