📌 Core Information
🔹 Job Title: Product Marketing Professional
🔹 Company: AIA
🔹 Location: Seoul, KR-AIA Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for insurance products tailored to High Net Worth (HNW) clients
- Focusing on healthcare and wellness programs to enhance customer experiences and provide continuous value
- Establishing strategic partnerships and collaborations to expand service offerings
- Working in a dynamic and innovative environment focused on creating a healthier, more sustainable future for everyone
ASSUMPTION: This role requires a strong understanding of the insurance industry, particularly in the area of HNW client management, and experience in developing and executing marketing strategies for insurance products.
📋 Key Responsibilities
✅ Developing and operating premium services for HNW clients based on their lifestyle and needs
✅ Designing and managing a differentiated service portfolio for HNW clients
✅ Operating customer experience and relationship programs to enhance value for HNW clients
✅ Developing and executing healthcare and wellness programs to maximize the value of insurance products
✅ Creating innovative and differentiating services through customer communication and market trends
✅ Collaborating with global partners to strengthen service competitiveness
ASSUMPTION: This role requires a high level of analytical, planning, and execution skills, as well as strong communication and collaboration abilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 4 years of relevant experience in product marketing, customer experience, or a related field
Required Skills:
- Proven experience in product marketing, customer experience, or a related field
- Strong analytical, planning, and execution skills
- Excellent communication and collaboration abilities
- Business-level proficiency in English (verbal and written)
Preferred Skills:
- Experience in the insurance industry, particularly in HNW client management
- Knowledge of healthcare and wellness programs
- Experience in partnership development and ecosystem building
ASSUMPTION: Candidates with a strong background in product marketing, customer experience, or a related field, as well as relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in Seoul, the estimated salary range for this position is ₩70,000,000 - ₩90,000,000 per year. Final compensation will be determined based on the candidate's qualifications and experience.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Health, dental, and vision insurance
- Retirement savings plan
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Overtime may be required as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: AIA is a large, publicly-traded company with over 10,000 employees globally. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: AIA was founded in Shanghai in 1919 and has since grown to become a market leader in Asia (ex-Japan) based on life insurance premiums.
Company Description:
- AIA is a pan-Asian life insurance group with a presence in 18 markets across Asia
- The company offers a range of products and services, including life insurance, accident and health insurance, and savings plans
- AIA is committed to helping its customers and the community live Healthier, Longer, Better Lives
Company Specialties:
- Life insurance
- Retirement planning
- Accident and health insurance
- Wealth management solutions
Company Website: www.aia.com
ASSUMPTION: AIA's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: On-site, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Overtime may be required as needed.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the business
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to develop skills in areas such as partnership development, ecosystem building, and global collaboration
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): AIA Tower, 16, 16-gil, Cheonggyecheon-ro, Jung-gu, Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and modern infrastructure
- Seoul is a major global hub for finance, technology, and entertainment
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Overtime may be required as needed.
ASSUMPTION: The office location in Seoul offers a dynamic and vibrant work environment, with easy access to public transportation, shopping, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and collaboration abilities
- Cultural fit and alignment with AIA's values
- Relevant industry experience and expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with HNW client management, marketing strategy development, and partnership development
- Demonstrate your understanding of AIA's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Product Marketing, Customer Experience, Healthcare Programs, Wellness Programs, Partnership Development, Strategic Planning, Communication, Collaboration, Analytical Skills, Execution Skills, Market Trends, Digital Solutions, Service Development, High Net Worth Client Management, Relationship Management
ASSUMPTION: AIA's recruitment process is designed to assess candidates' skills, experience, and cultural fit, and to ensure that they are well-suited for the role and the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer Centricity
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated customer centricity in your previous roles?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you approach innovation and creativity in your work?
ASSUMPTION: AIA values candidates who are customer-focused, collaborative, and innovative, and who align with the company's values and work style.
⚠️ Potential Challenges
- The role may require working with sensitive customer data and maintaining confidentiality
- Candidates may face competition from other experienced marketing professionals in the industry
- The role may require occasional travel for partnership development and global collaboration
- The work environment may be fast-paced and dynamic, requiring strong adaptability and time management skills
ASSUMPTION: These challenges can be overcome by candidates with strong problem-solving skills, relevant industry experience, and a commitment to AIA's values and mission.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on HNW client management and partnership development
- In the insurance industry, this role is unique in its focus on healthcare and wellness programs for HNW clients
- Career progression in this role may involve moving into senior marketing leadership positions or transitioning into other areas of the business, such as sales or business development
ASSUMPTION: This role offers unique opportunities for candidates with relevant experience and a strong interest in the insurance industry, particularly in the area of HNW client management and partnership development.
📝 Sample Projects
- Developing and executing a marketing campaign for a new HNW client service offering
- Conducting market research to identify trends and opportunities in the HNW client market
- Collaborating with global partners to expand service offerings and enhance customer experiences
ASSUMPTION: These sample projects illustrate the types of initiatives that candidates may be expected to undertake in this role, and demonstrate the importance of analytical, planning, and execution skills, as well as strong communication and collaboration abilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does AIA support the professional development and growth of its employees?
- Can you provide an example of a successful marketing campaign that the company has executed in the past, and what made it successful?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AIA approach work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to assess their fit with AIA's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AIA careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching AIA's mission, values, and recent initiatives
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
