Product Marketing Senior Manager (Go-to-Market)

📌 Core Information

🔹 Job Title: Product Marketing Senior Manager (Go-to-Market)

🔹 Company: Fadata Group

🔹 Location: Hybrid (Sofia, Munich, Copenhagen)

🔹 Job Type: Full-Time

🔹 Category: Information Technology & Services

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving business growth through strategic product marketing
• Crafting compelling sales assets and go-to-market strategies
• Collaborating with cross-functional teams to elevate brand awareness
• Developing marketing initiatives from ideation to launch

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable business impact.

📋 Key Responsibilities

✅ Lead, drive, and create compelling sales assets including presentations, one-pagers, and pitch decks that speak to customer needs.

✅ Own and execute go-to-market strategies to drive demand and accelerate deal closures in collaboration with the Sales team and Marketing colleagues.

✅ Be a spokesperson at events and in the media, supporting events and speaking engagements by developing presentations, content, and messaging for both internal and external audiences.

✅ Collaborate with partners to create marketing campaigns and sales collateral.

✅ Represent the voice of the customer through deep research and by mapping the customer journey.

ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and hands-on execution to drive business growth and customer engagement.

🎯 Required Qualifications

Education: Bachelor’s or Master’s Degree in Marketing, Computer Science, Business, or related field, OR equivalent experience.

Experience: 5-10+ years of product marketing experience, preferably in B2B enterprise software, fintech, insurtech, or insurance.

Required Skills:

• Proven ability to translate complex technical concepts into clear, impactful messaging
• A natural storyteller—skilled in verbal and written communication, able to engage both technical and business stakeholders
• Strong understanding of GTM strategies, market segmentation, and customer needs
• Excellent project management and cross-functional collaboration skills
• Comfortable working in fast-paced, ambiguous environments
• Strategic mindset with an eye for detail and the ability to execute

Preferred Skills:

• Insurance knowledge
• Experience with brand management

ASSUMPTION: Candidates with a strong blend of analytical thinking and creative problem-solving skills will excel in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €100,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible home office policy
• Competitive remuneration package
• Opportunities for personal and professional growth
• Positive company culture
• No meetings time
• Half-day off the second Friday of the month

Working Hours: Full-time (40 hours/week) with flexible work arrangement

ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services, with a focus on insurance technology and core software solutions

Company Size: 201-500 employees, with multinational teams across Europe, Asia, and Latin America

Founded: 1990, with over three decades of experience in the insurance industry

Company Description:

• Fadata Group is a leading provider of software solutions that empower the insurance community to drive customer engagement, innovation, and business value
• The company provides the heart of the insurance industry with the next generation of core insurance platforms, using end-to-end, flexible cloud services for all lines of business and all insurance processes
• Recognized as an advanced solution provider by analysts at Gartner and Celent, Fadata has clients in over 30 countries across Europe, the Middle East, Africa, and Latin America

Company Specialties:

• Core Insurance Platform
• Insurance Technology
• Policy administration
• Claims management
• Billing
• Insurance innovation
• Underwriting
• Life Insurance
• P&C Insurance
• Health insurance
• Insurance Solution
• AI

Company Website: http://www.fadata.eu

ASSUMPTION: Fadata Group's extensive experience and international presence provide a stable and innovative environment for employees.

📊 Role Analysis

Career Level: Senior Manager level, with the opportunity to grow and make a significant impact on the company's marketing strategy

Reporting Structure: Reports directly to the Chief Marketing Officer, with close collaboration with marketing colleagues and cross-functional teams

Work Arrangement: Hybrid work arrangement, with the option to work remotely

Growth Opportunities:

• Potential to grow within the marketing team or take on additional responsibilities as the company expands
• Opportunities to work on international projects and collaborate with diverse teams
• Chance to develop skills in insurance technology and core software solutions

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop within a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in Sofia, Bulgaria; Munich, Germany; and Copenhagen, Denmark

Office Location(s): Ridlerstraße 37, Munich, Germany 80339

Geographic Context:

• Sofia, Bulgaria: A vibrant city with a rich history and a growing tech industry
• Munich, Germany: A major tech hub with a high quality of life and strong international connections
• Copenhagen, Denmark: A global leader in innovation and sustainability, with a strong focus on work-life balance

Work Schedule: Full-time (40 hours/week) with flexible work arrangement, including a half-day off the second Friday of the month

ASSUMPTION: The hybrid work environment at Fadata Group offers employees the best of both worlds, with opportunities for collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Product marketing skills and experience
• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Fadata Group and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Product Marketing, B2B Enterprise Software, Fintech, Insurtech, Insurance, Storytelling, Verbal Communication, Written Communication, GTM Strategies, Market Segmentation, Project Management, Cross-Functional Collaboration, Analytical Thinking, Creative Problem-Solving

ASSUMPTION: The application process at Fadata Group is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The tools and technologies used at Fadata Group are industry-standard and designed to support efficient and effective marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Openness
• Passion
• Innovation
• Care

Work Style:

• Collaborative and cross-functional
• Agile and adaptable
• Data-driven and strategic

Self-Assessment Questions:

• How do you embody Fadata Group's values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
• How do you approach balancing strategic thinking with hands-on execution?

ASSUMPTION: Fadata Group's values-driven culture is central to its success, and candidates who align with these values will thrive in the organization.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Collaborating with cross-functional teams may present unique communication and coordination challenges
• Balancing strategic planning with hands-on execution may require strong time management and prioritization skills
• Working in a hybrid or remote environment may require self-motivation and discipline

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on results.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on go-to-market strategy and sales enablement
• Fadata Group's focus on insurance technology and core software solutions sets it apart from other companies in the industry
• This role offers significant growth potential and the opportunity to make a real impact on the company's marketing strategy

ASSUMPTION: This role is well-suited to candidates with a strong background in product marketing, a strategic mindset, and a passion for the insurance technology industry.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new insurance product launch
• Creating a suite of sales enablement materials, including presentations, one-pagers, and pitch decks, to support the sales team
• Conducting customer research and mapping the customer journey to inform marketing strategies and improve customer engagement

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, with a focus on driving business growth and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy for its core insurance platform?
• How does the marketing team collaborate with the sales team to drive demand and accelerate deal closures?
• What are the biggest challenges facing the insurance industry today, and how is Fadata Group positioned to address them?
• How does Fadata Group support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, culture, and approach to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Fadata Group and be ready to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.