📌 Core Information
🔹 Job Title: Product Marketing Senior Manager – Kitchen Clean-up
🔹 Company: GE Appliances, a Haier company
🔹 Location: Louisville, Kentucky, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving category growth and brand engagement for Kitchen Clean-up products
- Collaborating cross-functionally with various teams to shape and execute commercial growth strategies
- Leading creative content development and merchandising programs
- Managing new product introductions (NPI) and competitive intelligence
- Executing strategic initiatives and digital marketing strategies
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and cross-functional collaboration to drive commercial success in the competitive Kitchen Clean-up category.
📋 Key Responsibilities
✅ Lead the creative development, messaging, and commercial content strategy for Dishwasher products
✅ Develop and implement merchandising programs, including in-store displays, field communications, and promotional planners across all distribution channels
✅ Own the commercialization planning for new product introductions (NPI), ensuring seamless execution for field sales teams
✅ Collaborate with Product Management to shape product strategies that drive growth
✅ Manage NPI checklist activities, coordinating with agencies and stakeholders to deliver high-quality assets on time
✅ Lead product line reviews, customer presentations, and similar initiatives for the microenterprise, in partnership with the sales team
✅ Collaborate on strategic commercial initiatives to drive long-term growth, including leadership reviews
✅ Monitor competitive landscape to enable agile decision-making and pricing/share optimization
✅ Maintain up-to-date competitive pricing and product tracking files
✅ Serve as the team expert on the House of Brands strategy, ensuring seamless integration into commercial launch processes
✅ Drive digital engagement and connection rates for Kitchen Clean-up products, leveraging data insights to tailor messaging and offerings
✅ Execute and evolve the strategy to increase Kitchen Clean-up software and accessory sales
✅ Lead development of content for eCommerce and DTC and work with internal teams for successful execution
✅ Own and execute co-marketing initiatives with strategic partners such as P&G
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration to drive commercial success in the Kitchen Clean-up category.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited university or college in Marketing, Business, or related field
Experience: Minimum of 7 years’ experience in commercial roles, such as sales, marketing, pricing, or operations
Required Skills:
- Profound knowledge and expertise in a complex area, serving as a recognized authority within the organization, and operating with minimal oversight from management
- High level of attention to detail
- Ability to play a pivotal role in developing goals and operational plans for the function, leading moderate to significant improvements to processes, systems, or products that directly impact the achievement of organizational results
- Advanced problem-solving skills, adept at tackling difficult and complex challenges with ingenuity, analytical thinking, and strategic insight
- High degree of influence over stakeholders outside the job function, shaping policies, practices, and procedures through persuasive communication and effective leadership
- Ability to successfully achieve work objectives by coaching, reviewing, and delegating tasks to other professionals, fostering their growth and development within the organization
- Extensive and specialized knowledge of the job area, acquired through advanced education and significant experience, often recognized as a specialist within the discipline
- Proficiency in Microsoft Office Suite and ability to learn design or product line specific programs
Preferred Skills:
- Working knowledge of Adobe, Photoshop, Salsify, Salesforce, or other creative design suite products
ASSUMPTION: This role requires a strong mix of strategic, creative, and analytical skills, as well as the ability to influence and lead cross-functional teams.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in the Appliance industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee discounts on GE Appliances products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically Appliances
Company Size: 10,001+ employees (Large enterprise)
Founded: 1904
Company Description:
- GE Appliances, a Haier company, is a leading manufacturer of appliances in the United States
- The company is committed to making “good things, for life” and empowering its employees to explore, discover, and build innovative solutions
- GE Appliances operates under a Zero Distance philosophy, fostering an environment where every individual feels valued, connected, and empowered to contribute
Company Specialties:
- Appliance parts and service
- Selling home appliances to builders, remodelers, building distributors, and specifying home appliances for designers and architects
Company Website: geappliancesco.com
ASSUMPTION: GE Appliances is a well-established company in the appliance industry, with a strong focus on innovation, quality, and customer satisfaction. The company's large size and extensive history provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Product Marketing and may have supervisory responsibilities for junior product marketing team members
Work Arrangement: Full-time, on-site position with occasional travel for trade shows, customer meetings, etc.
Growth Opportunities:
- Potential career progression into a Director or Vice President role within the Product Marketing function
- Opportunities to expand responsibilities and manage larger teams or product categories
- Possibility to transition into other functions within the organization, such as Sales, Operations, or General Management
ASSUMPTION: This role offers strong growth potential within the Product Marketing function and the broader organization, with opportunities to expand responsibilities and advance to more senior roles over time.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Appliance Park, Louisville, Kentucky
Geographic Context:
- Louisville is the largest city in Kentucky and the 29th-most populous city in the United States
- The city is known for its diverse economy, with significant employment in manufacturing, healthcare, and logistics
- Louisville offers a mix of urban and suburban living options, with a cost of living that is generally lower than the national average
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: The office environment at GE Appliances is modern and collaborative, with a strong emphasis on cross-functional teamwork and innovation. Louisville offers a diverse range of living options and a lower cost of living compared to many other major metropolitan areas in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in content development
- Cross-functional collaboration and leadership skills
- Knowledge of the appliance industry and competitive landscape
Application Tips:
- Highlight relevant experience and achievements in commercial roles, with a focus on driving growth and brand engagement
- Tailor your resume and cover letter to emphasize your fit for the role and the company's culture
- Prepare examples of successful content development and merchandising programs from previous roles
- Research the appliance industry and GE Appliances' competitive landscape to demonstrate your knowledge and understanding of the market
ATS Keywords: Product Marketing, Senior Manager, Kitchen Clean-up, Dishwasher, Commercial Growth, Content Strategy, Merchandising, NPI, Competitive Intelligence, Digital Marketing, Strategic Initiatives
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and cross-functional collaboration skills, as well as their knowledge of the appliance industry and competitive landscape.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Salsify or other Product Information Management (PIM) platforms
- Salesforce or other Customer Relationship Management (CRM) systems
- Google Analytics or other web analytics tools
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with Adobe Creative Suite, Salsify, Salesforce, and web analytics tools. The specific tools and technologies used may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Zero Distance: Foster an environment where every individual feels valued, connected, and empowered to contribute
- Come Together: Collaborate across functions, teams, and geographies to achieve shared goals
- Always Look for a Better Way: Challenge the status quo, innovate, and continuously improve
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Fast-paced and dynamic, with a focus on driving results and achieving goals
- Data-driven and analytical, with a strong emphasis on using data to inform decision-making and strategy
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working in a fast-paced, dynamic setting and driving results under tight deadlines?
- Do you have a strong analytical mindset and enjoy using data to inform decision-making and strategy?
ASSUMPTION: GE Appliances values a collaborative, team-oriented work environment with a strong emphasis on cross-functional teamwork, innovation, and continuous improvement. Candidates who thrive in this type of environment and share the company's values will be a strong fit for this role.
⚠️ Potential Challenges
- Competitive landscape in the appliance industry, with a focus on driving growth and brand engagement in the Kitchen Clean-up category
- Managing multiple stakeholders and cross-functional teams to execute strategic initiatives and commercial growth strategies
- Balancing creative content development with data-driven decision-making and strategic planning
- Occasional travel for trade shows, customer meetings, and other business needs
ASSUMPTION: This role presents unique challenges and opportunities for candidates with strong strategic thinking, creativity, and cross-functional collaboration skills, as well as a deep understanding of the appliance industry and competitive landscape.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Senior Manager: As a Senior Manager, this role involves more strategic planning, leadership, and cross-functional collaboration than a typical Product Marketing Manager role
- Industry-specific context: The appliance industry is competitive and dynamic, with a strong focus on innovation, quality, and customer satisfaction
- Career path comparison: This role offers strong growth potential within the Product Marketing function and the broader organization, with opportunities to advance to more senior roles over time
ASSUMPTION: This role is similar to other Product Marketing Senior Manager roles in the appliance industry, with a focus on driving growth and brand engagement in the Kitchen Clean-up category. However, the specific challenges and opportunities presented by this role may vary depending on the candidate's experience and the company's needs.
📝 Sample Projects
- Developing and executing a successful merchandising program for a new line of dishwashers, including in-store displays, field communications, and promotional planners
- Managing the commercialization planning for a new product introduction (NPI) for a dishwasher with innovative features, ensuring seamless execution for field sales teams
- Driving digital engagement and connection rates for Kitchen Clean-up products, leveraging data insights to tailor messaging and offerings and increase software and accessory sales
ASSUMPTION: These sample projects illustrate the strategic, creative, and cross-functional nature of the work required in this role, with a focus on driving growth and brand engagement in the Kitchen Clean-up category.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Kitchen Clean-up category and the competitive landscape?
- How does this role collaborate with other teams within the organization, such as Sales, Product Management, and Brand?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GE Appliances support the growth and development of its employees, and what opportunities are there for advancement within the organization?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful content development and merchandising programs from previous roles to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
