Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Mevotech

🔹 Location: North York, ON

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting product marketing priorities to ensure successful product launches
• Collaborating with cross-functional teams to develop sales tools and resources
• Creating product marketing collateral and content for various channels
• Assisting in brand packaging design and production
• Requiring prior experience in automotive/aftermarket industry and package design

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on collaboration and project management.

📋 Key Responsibilities

✅ Supporting product and event strategy, including sourcing products and developing marketing strategies

✅ Creating product launch support materials and promotional materials

✅ Collaborating with cross-functional teams to develop sales tools and training resources

✅ Coordinating with customer marketing, sales, and product teams to execute GTM plans

✅ Assisting in the creation of product documentation, sales materials, and content for campaigns

✅ Supporting online product content experience and creating customer-facing product content

✅ Supporting and developing product packaging, artwork, POP, etc. to support company brand and marketing strategies

✅ Attending press approvals and facilitating approval of package design and production

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management to ensure successful product launches and brand representation.

🎯 Required Qualifications

Education: Post-secondary education in Marketing or a related Business Field

Experience: 3+ years of relevant experience

Required Skills:

• Strong analytical and research skills
• Excellent organizational and time management skills
• Effective communication skills, both written and verbal
• Ability to work independently and as part of a team
• Knowledge of automotive/aftermarket industry (highly desirable)

Preferred Skills:

• Knowledge of inventory management systems, kitting/distribution processes & creative workflows
• Knowledge of in-store marketing execution and digital print process

ASSUMPTION: Candidates with a strong background in marketing, experience in the automotive industry, and a proven track record in project management will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - 85,000 per year (based on industry standards for a mid-level marketing role in the automotive industry in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick days, and holidays)
• Employee discounts on Mevotech products

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mevotech operates in the automotive aftermarket industry, focusing on the engineering, design, and distribution of driveline, steering, and suspension parts.

Company Size: Mevotech has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: 1982, with a history of innovation and commitment to the automotive industry.

Company Description:

• Mevotech is a trusted North American leader in the engineering and design of aftermarket auto parts
• Focuses on improving the technician experience through design best practices, superior materials, and rigorous quality control standards
• Emphasizes engineering improvements for maximum durability, performance, and bay efficiencies

Company Specialties:

• Automotive Aftermarket
• Suspension
• Hubs
• Steering
• Chassis
• Driveline
• Engineering

Company Website: mevotech.com

ASSUMPTION: Mevotech's focus on innovation, quality, and customer-centric approach creates an environment that values continuous improvement and collaboration.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company.

Reporting Structure: The Product Marketing Specialist reports directly to the Manager, Product Marketing.

Work Arrangement: On-site, with a hybrid or remote work arrangement possible depending on the candidate's needs and the company's policies.

Growth Opportunities:

• Advancement within the marketing department (e.g., Senior Product Marketing Specialist, Product Marketing Manager)
• Expansion into other areas of the business, such as sales, customer marketing, or product management
• Professional development opportunities, such as training, workshops, or mentorship programs

ASSUMPTION: Mevotech's commitment to employee growth and development creates opportunities for career advancement and professional growth.

🌍 Location & Work Environment

Office Type: Mevotech's headquarters is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 240 Bridgeland Avenue, North York, Ontario M6A 1Z4, Canada

Geographic Context:

• North York is a suburban district of Toronto, offering a mix of urban and suburban living
• Close proximity to major highways and public transportation
• Access to various amenities, including shopping, dining, and entertainment options

Work Schedule: Full-time, Monday to Friday, with flexibility for project needs and potential overtime during product launches.

ASSUMPTION: Mevotech's work environment encourages collaboration, creativity, and a strong work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and a team member from the marketing department
• Final interview with the director of marketing or another senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing strategy and planning
• Project management and organizational skills
• Creative problem-solving and content development
• Industry knowledge and automotive aftermarket experience

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Mevotech's products and the automotive aftermarket industry
• Prepare examples of your marketing collateral, content, or project management work to showcase during the interview
• Research Mevotech's products, competitors, and market trends to show your enthusiasm and preparation

ATS Keywords: Product Marketing, Marketing Strategy, Sales Enablement, Go-to-Market, Content Creation, Brand Packaging Design, Automotive Aftermarket, Project Management

ASSUMPTION: Mevotech's hiring process focuses on finding candidates with strong marketing skills, industry knowledge, and a passion for driving product success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and project management tools (e.g., Asana, Trello, or Jira)
• Design software (e.g., Adobe Creative Suite, Sketch, or Figma)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, or Zoho CRM)

ASSUMPTION: Mevotech uses a mix of industry-standard and specialized tools to support its marketing efforts and streamline workflows.

👔 Cultural Fit Considerations

Company Values:

• Customer Centric
• Passion
• Collaboration
• Innovation
• Communication
• Diversity and Inclusion

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic, with a focus on meeting deadlines
• Creative and innovative, with a focus on continuous improvement

Self-Assessment Questions:

• How do you demonstrate a customer-centric approach in your marketing strategies?
• Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
• How do you stay organized and manage your time effectively when working on multiple projects?

ASSUMPTION: Mevotech values candidates who align with their core values and can thrive in a collaborative, innovative, and customer-centric work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and analytical aspects of the role
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Keeping up with industry trends and market changes in the automotive aftermarket industry

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Product Marketing Specialist vs. Brand Manager: Both roles focus on product marketing and branding, but the Brand Manager role may have a broader scope and more strategic responsibilities
• Industry-specific context: The automotive aftermarket industry is competitive and dynamic, requiring a strong understanding of the market and customers
• Career path comparison: Both roles can lead to advancement in marketing, product management, or other related fields

ASSUMPTION: Understanding the differences between similar roles and the industry context can help candidates tailor their applications and prepare for interviews.

📝 Sample Projects

• Developing a comprehensive product launch plan for a new steering component, including marketing materials, sales tools, and event support
• Creating a competitive analysis and positioning strategy for a suspension product line to differentiate it from competitors
• Designing and implementing a customer feedback system to improve product offerings and customer satisfaction

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Specialist role at Mevotech.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging product launch you've worked on and how you overcame any obstacles?
• How does Mevotech support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Mevotech measure the success of its product marketing efforts, and how can I contribute to improving these metrics?
• What is the company's long-term vision for the product marketing department, and how does this role fit into that plan?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience, industry knowledge, and relevant skills
• Write a cover letter that demonstrates your understanding of Mevotech's products and the automotive aftermarket industry, and explains why you are a strong fit for the role
• Prepare examples of your marketing collateral, content, or project management work to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.