Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Cricut

🔹 Location: South Jordan, Utah, United States

🔹 Job Type: Full-time, Hybrid (In-office 3-4 days per week)

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing content for Cricut's product offerings
• Collaborating cross-functionally with product management, sales, creative, and marketing teams
• Optimizing workflows and improving efficiency across internal teams
• Tracking and analyzing on-page performance and sales to drive business growth
• Monitoring competitors' online content strategies to inform and establish content baselines

ASSUMPTION: This role requires a strong understanding of consumer needs and the ability to translate them into effective marketing content and messaging. The ideal candidate will be a self-starter with excellent project management skills and a passion for driving business growth through innovative marketing strategies.

📋 Key Responsibilities

✅ Develop and execute marketing content for product detail pages (PDP) for cricut.com and retail partner sites

✅ Collaborate with creative teams and external agencies to translate product features and benefits into creative executions

✅ Optimize workflows to improve efficiency and ensure clear communication between and across internal teams

✅ Partner with channel marketing and direct-to-consumer teams to track on-page performance and sales, and deliver effective, accurate, and consistent online product content

✅ Develop and implement content for A/B and multivariate testing strategies that align with business objectives

✅ Monitor competitors' online content strategies to inform and establish content baselines across product categories

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be able to work effectively in a fast-paced, evolving environment and collaborate cross-functionally with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of product marketing experience, with a focus on retail or consumer goods preferred

Required Skills:

• Excellent project and process management skills
• Proficient in Excel, Airtable, and Google Analytics
• Strong attention to detail and organizational skills
• Self-motivated, with a high degree of self-initiative and a strong work ethic
• Humble, hungry, and has a bias for action

Preferred Skills:

• Amazon marketing and merchandising experience
• Familiarity with A/B testing and optimization strategies

ASSUMPTION: Candidates with relevant experience in product marketing, retail, or consumer goods will be best suited for this role. Proficiency in project management tools and a strong understanding of consumer needs are essential for success in this position.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-level product marketing roles in the South Jordan, UT area)

Benefits:

• Competitive Medical, Dental, and Vision coverage
• 401(k) match
• Generous PTO
• Yearly lifestyle stipend
• Exclusive employee discounts

Working Hours: Full-time, with flexible hours and the option to work remotely 1-2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level product marketing roles in the South Jordan, UT area. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics, Arts and Crafts, DIY, eCommerce, and Consumer Goods

Company Size: Medium (501-1,000 employees) - Large enough to offer opportunities for growth and collaboration, yet small enough to maintain a startup-like culture

Founded: 1969 - Cricut has a rich history and a well-established brand in the DIY and crafting communities

Company Description:

• Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials
• The company aims to place the power of handmade into the hands of all, empowering users to design and personalize almost anything
• Cricut fosters a creative and collaborative work environment, with a focus on innovation and continuous improvement

Company Specialties:

• Consumer Electronics
• Arts and Crafts
• DIY
• eCommerce
• Engineering
• iOT
• Design
• Software
• Hardware
• Materials
• Quality
• Community

Company Website: cricut.com

ASSUMPTION: Cricut is a well-established company with a strong brand presence in the DIY and crafting communities. The company offers a unique blend of innovation, creativity, and collaboration, making it an attractive place to work for individuals with a passion for design, technology, and handmade products.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Product Marketing Specialist will report directly to the Senior Manager of Platform Marketing and work closely with cross-functional teams, including product management, global sales, creative, channel, and direct-to-consumer marketing

Work Arrangement: Hybrid - This role requires in-office presence for at least 3-4 days per week to facilitate collaboration and innovation

Growth Opportunities:

• Advancement within the marketing department, such as promotion to Senior Product Marketing Specialist or Manager
• Expansion into other areas of the business, such as product management or sales
• Opportunities to work on special projects or initiatives that drive business growth and innovation

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in product marketing, collaborate with cross-functional teams, and drive business growth through innovative marketing strategies. The hybrid work arrangement provides the best of both worlds - the structure and collaboration of an in-office environment, combined with the flexibility and convenience of remote work.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space designed to facilitate innovation and creativity

Office Location(s): 10855 S River Front Pkwy, Suite 300, South Jordan, UT 84095, US

Geographic Context:

• South Jordan, UT is a suburban area located just south of Salt Lake City, offering a mix of urban and rural living
• The area is known for its strong economy, high quality of life, and abundant outdoor recreation opportunities
• Cricut's office is located in a bustling business park with easy access to major highways and public transportation

Work Schedule: Full-time, with flexible hours and the option to work remotely 1-2 days per week

ASSUMPTION: Cricut's office is located in a vibrant and growing area, offering employees the best of both worlds - a modern, collaborative work environment combined with easy access to outdoor recreation and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the Senior Manager of Platform Marketing
• Background check and offer

Key Assessment Areas:

• Project management skills and ability to juggle multiple priorities
• Attention to detail and ability to execute flawlessly
• Understanding of consumer needs and ability to translate them into effective marketing content
• Collaboration and communication skills
• Problem-solving skills and ability to work in a fast-paced, evolving environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your past marketing projects and their outcomes
• Demonstrate your understanding of Cricut's products, target audience, and marketing strategies
• Prepare thoughtful questions to ask the interview panel about the role, team, and company

ATS Keywords: Product Marketing, Project Management, Consumer Needs Analysis, Content Development, Creative Collaboration, Workflow Optimization, Performance Tracking, A/B Testing, Competitor Analysis, Detail Orientation, Communication, Problem Solving, Self-Motivation, Retail Experience, Amazon Marketing, Google Analytics

ASSUMPTION: The interview process for this role will focus on assessing the candidate's project management skills, attention to detail, and ability to work effectively in a fast-paced, evolving environment. Candidates should be prepared to provide examples of their past marketing projects and their outcomes, as well as their understanding of Cricut's products, target audience, and marketing strategies.

🛠️ Tools & Technologies

• Excel
• Airtable
• Google Analytics
• Project management tools (e.g., Asana, Trello, JIRA)
• Content management systems (e.g., WordPress, Shopify)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and technologies, including project management, content management, and marketing automation platforms. Proficiency in Excel, Airtable, and Google Analytics is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on business growth
• Adaptable and open to change
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you a collaborative team player with strong communication skills?
• Do you have a passion for driving business growth through innovative marketing strategies?
• Are you adaptable and open to change?
• Do you have a creative and innovative approach to problem-solving?

ASSUMPTION: Cricut is looking for candidates who are a strong cultural fit with the company's values and work style. The ideal candidate will be a fast-paced, collaborative, and results-driven team player with a passion for driving business growth through innovative marketing strategies.

⚠️ Potential Challenges

• Fast-paced work environment that requires strong project management skills and the ability to juggle multiple priorities
• Collaborative work environment that requires strong communication and teamwork skills
• In-office presence required for at least 3-4 days per week, which may not be suitable for candidates who prefer fully remote work
• Competitive job market for mid-level marketing roles in the South Jordan, UT area

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, collaborative work environment and be comfortable with the hybrid work arrangement. They will also have strong project management skills and the ability to juggle multiple priorities effectively.

📈 Similar Roles Comparison

• Product Marketing Specialist vs. Brand Marketing Manager - Both roles focus on driving business growth through marketing strategies, but the Product Marketing Specialist role is more focused on the product level, while the Brand Marketing Manager role is more focused on the brand level
• Product Marketing Specialist vs. Marketing Coordinator - The Product Marketing Specialist role requires more strategic thinking, project management, and collaboration skills, while the Marketing Coordinator role is more focused on tactical execution and administrative tasks
• Product Marketing Specialist vs. Product Manager - Both roles focus on driving business growth through product development and marketing, but the Product Marketing Specialist role is more focused on the marketing aspect, while the Product Manager role is more focused on the product development aspect

ASSUMPTION: The Product Marketing Specialist role is unique in its focus on driving business growth through innovative marketing strategies at the product level. Candidates should be prepared to provide examples of their past marketing projects and their outcomes, as well as their understanding of Cricut's products, target audience, and marketing strategies.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch, including product detail page content, creative executions, and promotional materials
• Optimizing the performance of existing product detail pages through A/B testing and multivariate testing strategies
• Conducting a competitive analysis of online content strategies and developing a content baseline for a specific product category

ASSUMPTION: The ideal candidate will have experience with a variety of marketing projects, including product launches, optimizations, and competitive analyses. They will be able to provide examples of their past marketing projects and their outcomes, as well as their understanding of Cricut's products, target audience, and marketing strategies.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams, such as product management, global sales, and creative?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cricut support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions about the role, team, and company to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing projects and their outcomes
• Demonstrate your understanding of Cricut's products, target audience, and marketing strategies
• Prepare thoughtful questions to ask the interview panel about the role, team, and company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.