Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: FieldAssist

🔹 Location: Farīdābād, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Go-to-Market (GTM) strategies for products
• Collaborating with cross-functional teams to ensure successful product launches
• Creating compelling sales enablement materials and product presentations
• Tracking and analyzing product launch performance to drive continuous improvement
• Requires strong content creation skills and experience in B2B SaaS

ASSUMPTION: This role requires a strong background in product marketing, with a focus on B2B SaaS. The ideal candidate will have experience in creating and executing GTM strategies, as well as a proven track record in sales enablement and content development.

📋 Key Responsibilities

✅ Create Go-to-Market (GTM) Playbook

• Devise a go-to-market strategy to achieve overall business targets
• Prepare compelling plays for multiple buyer personas, solving for differentiated business needs
• Drive teams with sales plays and GTM campaigns to achieve organizational goals
• Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook
• Create and implement comprehensive GTM strategies for new product launches and feature releases
• Develop Sub Vertical Product Presentations with Use Cases

ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong communication and project management skills.

✅ Enable Product Launches and Feature Rollouts

Collaborate with Product & Sales teams to execute product launch & feature release plans. Create sub-vertical product presentations with detailed use cases. Track the performance of new launches, gathering data for reporting and insights.

ASSUMPTION: This role requires a strong understanding of product launch processes and the ability to work effectively with cross-functional teams.

✅ Content Development and Marketing

Support the creation of testimonials, case studies, and success stories that highlight the value and impact of products and features. Assist in the production of customer-facing content, including thought leadership articles, webinar materials, and email content.

ASSUMPTION: This role requires strong writing and editing skills, as well as the ability to create engaging and persuasive content.

Cross-Functional Collaboration

Work closely with Product, Sales and CS teams to understand challenges and identify opportunities for improving customer experience

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred but not required

Experience: 2-4 years of product marketing experience, preferably in B2B SaaS

Required Skills:

• Proven ability to create impactful marketing content, including presentations, videos, and use cases
• Excellent written and verbal communication skills
• Strong analytical and project management skills
• Familiarity with B2B SaaS and product marketing tools

Preferred Skills:

• Experience with CRM and marketing automation tools
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in product marketing, with a focus on B2B SaaS. They will possess excellent communication skills and a proven track record in creating and executing GTM strategies.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards for Product Marketing Specialists in Gurugram, Haryana)

Benefits:

• Comprehensive health insurance
• Retirement savings plan
• Generous vacation policy
• Employee stock options
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for Product Marketing Specialists in Gurugram, Haryana. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (Mid-size company with a significant presence in the market)

Founded: 2014 (Established company with a history of growth and success)

Company Description:

• FieldAssist is the leading sales automation platform tailored specifically for FMCG and CPG brands
• With our cutting-edge technology, we deliver real-time data insights, streamline field operations, and optimize Route-to-Market strategies, empowering you to achieve exceptional sales execution
• We serve clients like Coca-Cola, Beiersdorf, Mars, Philips, Vivo, and many more across more than 15 countries

Company Specialties:

• Sales Force Automation
• Secondary Sales Automation
• SFA
• FMCG
• Apparel
• Retail
• Consumer Goods
• SaaS Platform
• Distributor Management System
• DMS
• Modern Trade
• General Trade
• CPG
• GT/ MT
• and Sales & Distribution Transformation

Company Website: https://www.fieldassist.com

ASSUMPTION: FieldAssist is a well-established company with a strong presence in the market. They have a proven track record of success and are known for their innovative approach to sales automation.

📊 Role Analysis

Career Level: Mid-level (Requires 2-4 years of experience in product marketing, preferably in B2B SaaS)

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: On-site (Full-time, 40 hours per week)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role as the company grows
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to learn from and collaborate with experienced professionals in the field

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career as the company continues to expand.

🌍 Location & Work Environment

Office Type: On-site (Requires regular presence in the office)

Office Location(s): Universal Trade Tower, 149, First Floor,, 952, Sohna - Gurgaon Road, Block S, Sector 49,, Gurugram, Haryana 122018, IN

Geographic Context:

• Gurugram is a major IT hub and one of the fastest-growing cities in India
• The city offers a mix of urban and suburban living, with a wide range of amenities and entertainment options
• Gurugram is well-connected by road, rail, and air, making it easy to commute to and from the city

Work Schedule: Monday-Friday, 9:30 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Gurugram offers a dynamic work environment with a mix of urban and suburban living, providing a good balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past work, including GTM strategies, sales enablement materials, and product presentations
• Research the company and be ready to discuss their products, services, and market position
• Practice common interview questions and be prepared to discuss your career goals and aspirations

ATS Keywords: Product Marketing, Go-to-Market Strategy, Sales Enablement, Content Development, B2B SaaS, Product Launches, Feature Rollouts, Cross-Functional Collaboration, Market Insights, Customer Experience, Presentation Skills, Video Production, Case Studies, Testimonials, Success Stories, Communication Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing experience, communication skills, and cultural fit. Applicants should be prepared to discuss their past work and provide examples of their accomplishments.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Product marketing tools (e.g., Asana, Trello)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)

ASSUMPTION: The ideal candidate will have experience with a variety of tools and technologies relevant to product marketing, including CRM software, marketing automation tools, and video editing software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach creating impactful marketing content for multiple buyer personas?
• Can you provide an example of a successful GTM strategy you've developed and executed?
• How do you stay organized and manage your time when working on multiple projects simultaneously?

ASSUMPTION: FieldAssist values candidates who are innovative, collaborative, and customer-focused. They look for individuals who are adaptable, results-driven, and able to thrive in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Collaborating effectively with cross-functional teams
• Keeping up with industry trends and best practices in product marketing
• Adapting to changes in company priorities and market conditions

ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, working in a fast-paced environment, and collaborating effectively with cross-functional teams. However, these challenges also present opportunities for growth and development.

📈 Similar Roles Comparison

• Product Marketing Manager: Focuses on strategic planning and team leadership, while the Product Marketing Specialist role is more tactical and execution-oriented
• Brand Manager: Responsible for overall brand strategy and management, whereas the Product Marketing Specialist role is focused on product-specific marketing efforts
• Marketing Coordinator: Handles day-to-day marketing tasks and administrative duties, while the Product Marketing Specialist role requires more strategic thinking and project management

ASSUMPTION: While these roles share some similarities, they also have distinct differences in terms of focus, responsibilities, and required skills. Understanding these differences can help applicants determine which role is the best fit for their career goals and aspirations.

📝 Sample Projects

• Developing a comprehensive GTM strategy for a new product launch, including sales enablement materials, product presentations, and use cases
• Creating and executing a successful product launch campaign, resulting in a significant increase in sales and market share
• Conducting market research and competitive analysis to inform product positioning and messaging
• Managing a team of marketing coordinators to execute multiple product launches and campaigns simultaneously

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Specialist role, from strategic planning and execution to team leadership and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's product portfolio and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its product marketing efforts, and what metrics are most important?
• What are the biggest challenges facing the product marketing team, and how can this role help address them?

ASSUMPTION: Asking these questions can help applicants better understand the role, the company's marketing strategy, and the team's priorities and challenges. This information can help applicants determine if the role is the right fit for their career goals and aspirations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past work, including GTM strategies, sales enablement materials, and product presentations
• Research the company and be ready to discuss their products, services, and market position
• Practice common interview questions and be prepared to discuss your career goals and aspirations
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.