Product Marketing Specialist
PSC Biotech
Full-time
Remote
Worldwide
📦 Product Marketing
📌 Core Information
- Job Title: Product Marketing Specialist
- Company: PSC Biotech
- Location: Remote (United States)
- Job Type: Full-time
- Category: Software Development
- Date Posted: June 6, 2025
- Experience Level: 2-5 years
- Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns
- Conducting competitive analysis and refining product positioning
- Creating sales enablement materials and supporting event logistics
- Ensuring messaging alignment across internal departments
*ASSUMPTION: This role requires a strong balance of creativity, analytical thinking, and collaboration with cross-functional teams.*
📋 Key Responsibilities
✅ Develop and execute strategic marketing campaigns to increase product awareness and lead generation
✅ Conduct competitive analysis to identify industry trends, assess competitor strategies, and uncover differentiation opportunities
✅ Refine product positioning and messaging tailored to buyer personas, and optimize campaigns based on performance and trends
✅ Produce sales enablement materials such as product one-pagers, feature sheets, battle cards, case studies, and more
✅ Assist with management of blog content and social media calendar
✅ Work in partnership with sales to ensure marketing assets effectively address buyer objections and questions
✅ Coordinate webinars and support event logistics for trade shows and industry conferences
✅ Review marketing content for technical accuracy, regulatory compliance, and messaging consistency
✅ Translate complex product features into clear, customer-focused benefits emphasizing compliance, quality, and productivity
✅ Ensure messaging alignment across internal departments
✅ Support additional marketing activities as needed
*ASSUMPTION: This role may require occasional work outside of standard business hours to support event logistics or meet project deadlines.*
🎯 Required Qualifications
- Education: Bachelor’s degree in marketing, business, engineering, science, or a related field.
- Experience: Minimum of 3 years of experience in product marketing or related roles, ideally in B2B software or regulated industries.
- Required Skills:
- Strong writing and editing skills with exceptional attention to detail and technical accuracy
- Comfortable learning and translating complex product features into clear, customer-focused messaging
- Excellent communication, interpersonal, and presentation skills
- Highly organized with strong time-management capabilities
- Goal-oriented with a focus on measurable results
- Preferred Skills:
- Experience with quality management software
*ASSUMPTION: Candidates with experience in the life sciences or pharmaceutical industry may have a competitive advantage for this role.*
💰 Compensation & Benefits
- Salary Range: $60,000 - $75,000 per year (USD)
- Benefits:
- Medical, Dental, and Vision: PSC pays 100% of all qualifying employee medical premiums and 50% for qualifying dependents
- Insurance options for Employee Assistance Programs, Basic Life Insurance, Short/Long Term Disability and more
- 401(k) and 401(k) matching
- PTO, Sick Time, and Paid Holidays
- Education Assistance
- Pet Insurance
- Fitness Benefits (Membership discounts and other perks/services at qualifying gyms like Anytime Fitness, 24-Hour Fitness, and more)
- Financial Perks and Discounts
*ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Specialist role with 3-5 years of experience in the B2B software sector.*
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 51-200 employees
- Founded: 2009
- Company Description: PSC Software provides cloud-based quality management and regulatory compliance solutions for highly regulated industries. They aim to empower businesses to streamline processes, ensure compliance, and improve overall efficiency.
- Company Specialties: EQMS, enterprise quality management software, auditing, inspections, regulatory compliance, document management, 21 CFR Part 11, workflow management, cloud-based, hosted, regulated industries, regulatory library, analytics, business intelligence, and real-time communication.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Director of Marketing and works closely with product management, sales, and other marketing team members.
- Work Arrangement: Remote solely, with occasional meetings and events that may require working outside of standard business hours.
- Growth Opportunities: As a mid-sized company, PSC Biotech offers opportunities for career growth and advancement as the organization expands and evolves.
*ASSUMPTION: This role may provide opportunities for career progression into senior marketing or management positions within the company.*
🌍 Location & Work Environment
- Office Type: Remote (no physical office required)
- Office Location(s): N/A
- Geographic Context: This role can be performed from any location within the United States.
- Work Schedule: Full-time, with a flexible schedule that may require occasional work outside of standard business hours to support event logistics or meet project deadlines.
*ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote work environment.*
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screen → In-depth interview with hiring manager → Final interview with executive team → Job offer
- Key Assessment Areas: Product marketing skills, writing and editing abilities, communication and interpersonal skills, cultural fit, and alignment with company values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your ability to translate complex product features into clear, customer-focused messaging in your application materials
- Be prepared to discuss your experience with competitive analysis and strategic marketing campaigns in your interviews
*ATS Keywords:* Product marketing, strategic marketing, content creation, competitive analysis, sales enablement, technical accuracy, communication skills, interpersonal skills, presentation skills, time management, goal-oriented, B2B software, regulated industries, writing skills, editing skills, organizational skills
*ASSUMPTION: Applicants should emphasize their ability to work collaboratively and effectively with cross-functional teams in their application materials and interviews.*
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Presentation software (e.g., PowerPoint, Google Slides)
- Writing and editing tools (e.g., Grammarly, Hemingway Editor)
*ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.*
👔 Cultural Fit Considerations
- Company Values: Customer-focused, innovative, collaborative, accountable, and passionate
- Work Style: Fast-paced, dynamic, and results-driven, with a strong emphasis on teamwork and cross-functional collaboration
- Self-Assessment Questions:
- How do you ensure that your marketing efforts are customer-focused and aligned with company values?
- Describe your experience working collaboratively with cross-functional teams to achieve shared goals.
- How do you prioritize and manage your time effectively in a remote work environment?
*ASSUMPTION: Candidates who are self-motivated, adaptable, and able to thrive in a fast-paced, dynamic environment will be well-suited to this role.*
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced, dynamic environment
- Working effectively with cross-functional teams in a remote setting
- Occasional work outside of standard business hours to support event logistics or meet project deadlines
*ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively to succeed in this role.*
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from other product marketing positions in its focus on regulated industries and compliance-driven software solutions.
- Comparison Point 2: The life sciences and pharmaceutical industries have unique marketing challenges and opportunities, requiring a strong understanding of regulatory requirements and customer needs.
- Comparison Point 3: Career progression in this role may involve moving into senior marketing or management positions within the company, rather than transitioning to a different industry or sector.
*ASSUMPTION: Candidates with experience in the life sciences or pharmaceutical industry may find this role particularly appealing and well-suited to their skills and interests.*
📝 Sample Projects
- Developing a strategic marketing campaign to launch a new product feature focused on regulatory compliance
- Conducting a competitive analysis to assess market trends and identify differentiation opportunities for an existing product line
- Creating sales enablement materials to support the launch of a new product or feature, including product one-pagers, feature sheets, and battle cards
- Coordinating a webinar or industry conference to showcase the company's software solutions and thought leadership in the regulated industries sector
*ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required in this role, but the specific projects and priorities may vary depending on the company's needs and goals.*
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that broader vision?
- How does the marketing team collaborate with product management and sales to ensure messaging consistency and effectiveness?
- What are the most significant challenges facing the regulated industries sector, and how does this role address those challenges?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this remote work environment?
*ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://biotech.zohorecruit.com/jobs/Careers/474128000062075183/Product-Marketing-Specialist)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for your interviews by researching the company, the industry, and the specific requirements of this position
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Product Marketing Specialist
- Company: PSC Biotech
- Location: Remote (United States)
- Job Type: Full-time
- Category: Software Development
- Date Posted: June 6, 2025
- Experience Level: 2-5 years
- Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns
- Conducting competitive analysis and refining product positioning
- Creating sales enablement materials and supporting event logistics
- Ensuring messaging alignment across internal departments
*ASSUMPTION: This role requires a strong balance of creativity, analytical thinking, and collaboration with cross-functional teams.*
📋 Key Responsibilities
✅ Develop and execute strategic marketing campaigns to increase product awareness and lead generation
✅ Conduct competitive analysis to identify industry trends, assess competitor strategies, and uncover differentiation opportunities
✅ Refine product positioning and messaging tailored to buyer personas, and optimize campaigns based on performance and trends
✅ Produce sales enablement materials such as product one-pagers, feature sheets, battle cards, case studies, and more
✅ Assist with management of blog content and social media calendar
✅ Work in partnership with sales to ensure marketing assets effectively address buyer objections and questions
✅ Coordinate webinars and support event logistics for trade shows and industry conferences
✅ Review marketing content for technical accuracy, regulatory compliance, and messaging consistency
✅ Translate complex product features into clear, customer-focused benefits emphasizing compliance, quality, and productivity
✅ Ensure messaging alignment across internal departments
✅ Support additional marketing activities as needed
*ASSUMPTION: This role may require occasional work outside of standard business hours to support event logistics or meet project deadlines.*
🎯 Required Qualifications
- Education: Bachelor’s degree in marketing, business, engineering, science, or a related field.
- Experience: Minimum of 3 years of experience in product marketing or related roles, ideally in B2B software or regulated industries.
- Required Skills:
- Strong writing and editing skills with exceptional attention to detail and technical accuracy
- Comfortable learning and translating complex product features into clear, customer-focused messaging
- Excellent communication, interpersonal, and presentation skills
- Highly organized with strong time-management capabilities
- Goal-oriented with a focus on measurable results
- Preferred Skills:
- Experience with quality management software
*ASSUMPTION: Candidates with experience in the life sciences or pharmaceutical industry may have a competitive advantage for this role.*
💰 Compensation & Benefits
- Salary Range: $60,000 - $75,000 per year (USD)
- Benefits:
- Medical, Dental, and Vision: PSC pays 100% of all qualifying employee medical premiums and 50% for qualifying dependents
- Insurance options for Employee Assistance Programs, Basic Life Insurance, Short/Long Term Disability and more
- 401(k) and 401(k) matching
- PTO, Sick Time, and Paid Holidays
- Education Assistance
- Pet Insurance
- Fitness Benefits (Membership discounts and other perks/services at qualifying gyms like Anytime Fitness, 24-Hour Fitness, and more)
- Financial Perks and Discounts
*ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Specialist role with 3-5 years of experience in the B2B software sector.*
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 51-200 employees
- Founded: 2009
- Company Description: PSC Software provides cloud-based quality management and regulatory compliance solutions for highly regulated industries. They aim to empower businesses to streamline processes, ensure compliance, and improve overall efficiency.
- Company Specialties: EQMS, enterprise quality management software, auditing, inspections, regulatory compliance, document management, 21 CFR Part 11, workflow management, cloud-based, hosted, regulated industries, regulatory library, analytics, business intelligence, and real-time communication.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Director of Marketing and works closely with product management, sales, and other marketing team members.
- Work Arrangement: Remote solely, with occasional meetings and events that may require working outside of standard business hours.
- Growth Opportunities: As a mid-sized company, PSC Biotech offers opportunities for career growth and advancement as the organization expands and evolves.
*ASSUMPTION: This role may provide opportunities for career progression into senior marketing or management positions within the company.*
🌍 Location & Work Environment
- Office Type: Remote (no physical office required)
- Office Location(s): N/A
- Geographic Context: This role can be performed from any location within the United States.
- Work Schedule: Full-time, with a flexible schedule that may require occasional work outside of standard business hours to support event logistics or meet project deadlines.
*ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote work environment.*
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screen → In-depth interview with hiring manager → Final interview with executive team → Job offer
- Key Assessment Areas: Product marketing skills, writing and editing abilities, communication and interpersonal skills, cultural fit, and alignment with company values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your ability to translate complex product features into clear, customer-focused messaging in your application materials
- Be prepared to discuss your experience with competitive analysis and strategic marketing campaigns in your interviews
*ATS Keywords:* Product marketing, strategic marketing, content creation, competitive analysis, sales enablement, technical accuracy, communication skills, interpersonal skills, presentation skills, time management, goal-oriented, B2B software, regulated industries, writing skills, editing skills, organizational skills
*ASSUMPTION: Applicants should emphasize their ability to work collaboratively and effectively with cross-functional teams in their application materials and interviews.*
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Presentation software (e.g., PowerPoint, Google Slides)
- Writing and editing tools (e.g., Grammarly, Hemingway Editor)
*ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.*
👔 Cultural Fit Considerations
- Company Values: Customer-focused, innovative, collaborative, accountable, and passionate
- Work Style: Fast-paced, dynamic, and results-driven, with a strong emphasis on teamwork and cross-functional collaboration
- Self-Assessment Questions:
- How do you ensure that your marketing efforts are customer-focused and aligned with company values?
- Describe your experience working collaboratively with cross-functional teams to achieve shared goals.
- How do you prioritize and manage your time effectively in a remote work environment?
*ASSUMPTION: Candidates who are self-motivated, adaptable, and able to thrive in a fast-paced, dynamic environment will be well-suited to this role.*
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced, dynamic environment
- Working effectively with cross-functional teams in a remote setting
- Occasional work outside of standard business hours to support event logistics or meet project deadlines
*ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively to succeed in this role.*
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from other product marketing positions in its focus on regulated industries and compliance-driven software solutions.
- Comparison Point 2: The life sciences and pharmaceutical industries have unique marketing challenges and opportunities, requiring a strong understanding of regulatory requirements and customer needs.
- Comparison Point 3: Career progression in this role may involve moving into senior marketing or management positions within the company, rather than transitioning to a different industry or sector.
*ASSUMPTION: Candidates with experience in the life sciences or pharmaceutical industry may find this role particularly appealing and well-suited to their skills and interests.*
📝 Sample Projects
- Developing a strategic marketing campaign to launch a new product feature focused on regulatory compliance
- Conducting a competitive analysis to assess market trends and identify differentiation opportunities for an existing product line
- Creating sales enablement materials to support the launch of a new product or feature, including product one-pagers, feature sheets, and battle cards
- Coordinating a webinar or industry conference to showcase the company's software solutions and thought leadership in the regulated industries sector
*ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required in this role, but the specific projects and priorities may vary depending on the company's needs and goals.*
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that broader vision?
- How does the marketing team collaborate with product management and sales to ensure messaging consistency and effectiveness?
- What are the most significant challenges facing the regulated industries sector, and how does this role address those challenges?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this remote work environment?
*ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://biotech.zohorecruit.com/jobs/Careers/474128000062075183/Product-Marketing-Specialist)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for your interviews by researching the company, the industry, and the specific requirements of this position
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.