Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Experian

🔹 Location: Southbank, Victoria, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market success, product adoption, and market differentiation
• Crafting compelling messaging and enabling sales teams
• Conducting competitive analysis and market research
• Collaborating cross-functionally with marketing, product, sales, and customer success teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams. The ideal candidate will have experience in B2B or product-driven environments and be comfortable using data to inform decisions.

📋 Key Responsibilities

✅ Craft clear, compelling messaging that communicates product value and differentiation

✅ Conduct competitive analysis and market research to inform positioning

✅ Create and maintain product collateral, including datasheets, pitch decks, and web content

✅ Develop and execute go-to-market plans for new product launches and feature updates

✅ Define target audiences, value propositions, and positioning strategies

✅ Equip sales teams with tools, training, and content to effectively sell the product

✅ Conduct customer interviews, surveys, and win/loss analysis to understand buyer needs

✅ Monitor market trends and competitor activity to inform strategy

✅ Ensure consistent messaging across all customer touchpoints

ASSUMPTION: The role involves a mix of strategic thinking, content creation, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5+ years of progressive experience in marketing roles, preferably in B2B or product-driven environments

Required Skills:

• Strategic Thinking & Commercial Acumen
• Content & Brand Awareness
• Analytical Mindset
• Collaboration & Communication

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While the role requires specific experience and skills, there is room for candidates with transferable skills from related industries or functions.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 160,000 per annum (Based on industry standards for mid-senior level marketing roles in Melbourne)

Benefits:

• Novated Leasing & Salary Packaging
• Great compensation package and bonus / commission plan
• Core benefits including Experian shares discount and wellness program
• Flexible working environment, hybrid model
• Flexible time off including volunteer time off, personal leaves and paid holidays
• 17 weeks of Paid Parental Leave, family care leave and up to 5 days study leave

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Melbourne. The benefits package is comprehensive and competitive, reflecting Experian's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services. Experian is a global data and technology company, powering opportunities for people and businesses around the world.

Company Size: Large (1,001-5,000 employees). This size offers opportunities for career growth and exposure to diverse projects, while also providing the resources and stability of a large organization.

Founded: 1960 (as a public company). Experian has a rich history and extensive experience in the data and technology industry.

Company Description:

• Experian is a global data and technology company, powering opportunities for people and businesses around the world.
• The company operates across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
• Experian invests in people and new advanced technologies to unlock the power of data and help create a better tomorrow.

Company Specialties:

• Credit Services
• Fraud Detection
• Decision Analytics
• Marketing Services
• Consumer Services

Company Website: www.experian.com

ASSUMPTION: Experian's global presence and diverse range of services offer unique opportunities for career growth and development. The company's focus on data and technology makes it an attractive choice for candidates interested in these fields.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for career progression within the marketing function or into related fields.

Reporting Structure: The role reports directly to the Head of Product Marketing and works closely with product, sales, and customer success teams.

Work Arrangement: Hybrid. The role offers a flexible work arrangement, combining on-site and remote work.

Growth Opportunities:

• Progression into senior marketing roles or related functions
• Expansion into international markets or different business units
• Development of leadership and management skills

ASSUMPTION: The role offers significant growth opportunities, both within the marketing function and across the broader organization. Experian's global presence and diverse range of services provide ample room for career development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Southbank Boulevard, Southbank VIC 3006, Australia

Geographic Context:

• Southbank is a vibrant urban neighborhood in Melbourne, known for its restaurants, cafes, and cultural attractions.
• The office is located near public transportation, making it easily accessible.
• Melbourne offers a high quality of life, with a diverse range of cultural, recreational, and educational opportunities.

Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The Southbank office provides a dynamic and engaging work environment, with easy access to amenities and public transportation. Melbourne's high quality of life makes it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional stakeholders
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Strategic thinking and commercial acumen
• Content creation and brand awareness
• Analytical mindset and data-driven decision-making
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your go-to-market strategy, messaging, and sales enablement experience
• Demonstrate your understanding of the Australian market and Experian's business

ATS Keywords: Go-to-market strategy, product marketing, sales enablement, market research, competitive analysis, messaging, positioning, customer insights

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit. Applicants should be prepared to provide specific examples of their experience and accomplishments in these areas.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The role requires proficiency in marketing automation, data analysis, and project management tools. Familiarity with collaboration tools is also expected.

👔 Cultural Fit Considerations

Company Values:

• Put Customers First
• Act with Integrity
• Collaborate Openly
• Take Ownership
• Innovate & Improve

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience working in a collaborative, cross-functional environment?
• Are you comfortable using data to inform decisions and track performance?
• Can you adapt to changing priorities and work effectively in a dynamic environment?

ASSUMPTION: Experian values a diverse and inclusive work environment, where employees are encouraged to bring their whole selves to work. The ideal candidate will be comfortable working in a collaborative, data-driven, and adaptable environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a dynamic environment
• Working with diverse stakeholders, including product, sales, and customer success teams
• Keeping up with industry trends and competitor activity
• Adapting to changes in product roadmaps and go-to-market strategies

ASSUMPTION: The role presents unique challenges, including managing multiple priorities, working with diverse stakeholders, and keeping up with industry trends. The ideal candidate will be comfortable working in a dynamic environment and adapting to change.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Product Manager: The Product Marketing Manager role focuses more on go-to-market strategy, messaging, and sales enablement, while the Product Manager role is more focused on product development and roadmap planning.
• Marketing Manager vs. Product Marketing Manager: The Marketing Manager role is typically broader in scope, covering all aspects of marketing, while the Product Marketing Manager role is more specialized and focused on product-specific marketing activities.
• Career Path: The Product Marketing Manager role can lead to senior marketing roles or related functions, such as Vice President of Marketing or Chief Marketing Officer. It can also provide a pathway into general management or other strategic roles within the organization.

ASSUMPTION: The Product Marketing Manager role is a specialized marketing function that requires a unique blend of strategic thinking, communication, and analytical skills. It offers significant growth opportunities and can lead to a variety of career paths within the organization.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including target audience definition, value proposition, and positioning
• Conducting competitive analysis and market research to inform product positioning and messaging
• Creating sales enablement tools, such as battle cards, objection-handling guides, and case studies, to support the sales team

ASSUMPTION: The role involves a mix of strategic, analytical, and creative projects, requiring a diverse skill set and the ability to adapt to different priorities.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap and how the product marketing team supports it?
• How does the product marketing team collaborate with sales and customer success teams to drive product adoption and market differentiation?
• What are the key challenges facing the product marketing team, and how can this role help address them?
• How does Experian support the growth and development of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: The interview is an opportunity to assess the role's fit with your skills, experience, and career goals. Be prepared to ask insightful questions about the team, the company, and the broader industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your go-to-market strategy, messaging, and sales enablement experience
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.