Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Caterpillar Inc.

🔹 Location: Houston, Texas

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (5 days a week)

🚀 Job Overview

Key aspects of this role include:

• Creating and maintaining product marketing content across various platforms
• Collaborating with stakeholders to develop and maintain marketing materials
• Leading marketing content efforts across channels
• Managing photography and video production
• Overseeing marketing budgets to meet product marketing strategies

ASSUMPTION: This role requires strong communication, project management, and creative skills. A background in the oil, gas, or marine industries is desirable but not required.

📋 Key Responsibilities

✅ Create educational and product marketing content across platforms, ensuring clear communication of product value and features to internal, external, and dealer audiences

✅ Partner with key stakeholders and agencies to plan and execute both the development of new and the maintenance of existing materials including spec sheets, brochures, dealer selling guides, webpages, and related product-focused content

✅ Perform market and competitive research to inform strategy

✅ Lead marketing content efforts across channels

✅ Manage photography and video production and manage these assets through marketing distribution systems

✅ Oversee marketing budgets to meet product marketing strategies

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, a related field, or equivalent working experience

Experience: 3-5 years of marketing, communications, or related experience, ideally in a product marketing-focused role

Required Skills:

• Promotion and Marketing Communications
• Effective Communications
• Creativity
• Customer Focus
• Collaborating
• Vendor/Supplier Management

Preferred Skills:

• Background in the oil, gas, and/or marine industries

ASSUMPTION: While not explicitly stated, a strong understanding of the oil and gas industry and its products is likely to be beneficial in this role.

💰 Compensation & Benefits

Salary Range: $87,480.00 - $131,280.00 per year

Benefits:

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a product marketing specialist role with 3-5 years of experience in the Houston, Texas area.

📌 Applicant Insights

🔍 Company Context

Industry: Machinery Manufacturing

Company Size: 10,001+ employees

Founded: 1925

Company Description:

• Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives.
• The company operates through three primary segments: Construction Industries, Resource Industries, and Energy & Transportation, and provides financing and related services through its Financial Products segment.
• Caterpillar does business on every continent and has a global dealer network.

Company Specialties:

• Manufacture of construction and mining equipment
• Diesel and natural gas engines
• Industrial gas turbines
• Diesel-electric locomotives
• Worldwide dealer network

Company Website: www.caterpillar.com

ASSUMPTION: Caterpillar Inc. is a large, global company with a strong focus on innovation and sustainability. This role may offer opportunities for international travel and collaboration with diverse teams.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Global Marketing Communications team and collaborates with product managers, engineers, commercial and sales teams, and external agencies.

Work Arrangement: On-site, 5 days a week, with up to 10% travel.

Growth Opportunities:

• Potential career progression within the marketing department or related fields
• Opportunities to work on diverse products and projects
• Chance to gain experience in a global, multinational corporation

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Houston, Texas

Geographic Context:

• Houston, Texas, is the fourth most populous city in the United States and has a diverse, multicultural population.
• The city is a major hub for the energy industry, with a strong focus on oil and gas.
• Houston has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the director of global marketing communications
• Background check and offer extension

Key Assessment Areas:

• Marketing and communication skills
• Project management and organizational skills
• Creativity and problem-solving abilities
• Industry knowledge and product understanding
• Collaboration and teamwork skills

Application Tips:

• Highlight relevant marketing and communication experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company
• Prepare examples of your marketing and communication work to showcase during the interview
• Research the company and its products to demonstrate your industry knowledge

ATS Keywords: Product marketing, marketing communications, promotional materials, stakeholder collaboration, marketing strategy, content creation, channel management, budget oversight, photography, video production

ASSUMPTION: The interview process is likely to be thorough and comprehensive, with a strong focus on assessing the candidate's marketing and communication skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content management systems (CMS)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Commitment to our customers
• Respect for the individual

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working in a fast-paced, dynamic setting with tight deadlines?
• Do you have a strong commitment to customer focus and excellence?

ASSUMPTION: Caterpillar Inc. values a strong work ethic, collaboration, and a commitment to customer focus and excellence.

⚠️ Potential Challenges

• Working in a large, multinational corporation may have a steep learning curve
• The role may require frequent travel, which can be challenging for some individuals
• The work environment may be fast-paced and demanding, with tight deadlines and high expectations
• The role may require working with diverse teams and stakeholders, which can present communication and collaboration challenges

ASSUMPTION: These challenges can be mitigated by strong communication, project management, and collaboration skills, as well as a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to other product marketing specialist positions but may have a stronger focus on the oil and gas industry and its products
• The role may offer more opportunities for international travel and collaboration with diverse teams compared to similar positions in smaller organizations
• Career progression in this role may lead to more senior marketing or management positions within the company or related fields

ASSUMPTION: This role offers unique opportunities for professional growth and development within a large, global organization.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch in the oil and gas industry
• Creating and maintaining product-focused content for the company's website and other digital channels
• Managing photography and video production for marketing materials and ensuring consistent branding across platforms

ASSUMPTION: These projects are representative of the types of tasks the candidate may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for the company's oil and gas division?
• What opportunities are there for professional growth and development within the marketing department or related fields?
• How does the company support work-life balance for its employees?
• What is the team structure and dynamic for this role, and how does it collaborate with other departments and stakeholders?

ASSUMPTION: These questions are designed to provide insight into the role's expectations, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through www.caterpillar.com/careers
• Tailor your resume and cover letter to highlight your relevant marketing and communication experience and demonstrate your understanding of the role and the company
• Prepare examples of your marketing and communication work to showcase during the interview
• Research the company and its products to demonstrate your industry knowledge
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.