📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Elation Health
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Collaborating cross-functionally to support consistent messaging and positioning of Elation Health's full portfolio of solutions and services.
- Supporting product launch execution, ongoing release communication, and customer adoption.
- Conducting market research and competitive analysis to inform product positioning and marketing strategies.
- Developing sales enablement materials and training to effectively communicate product benefits and features.
- Analyzing and reporting on the performance of marketing campaigns to optimize results.
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively in cross-functional teams.
📋 Key Responsibilities
✅ Content Creation and Messaging: Develop and maintain compelling content that substantiates Elation Health's value proposition and supports effective commercial conversations. This includes creating and updating case studies, data sheets, competitive comparisons, battle cards, and materials for roadmap discussions.
✅ Product Launch Support: Coordinate and execute initiatives to reach target audiences through appropriate marketing channels. Collaborate across marketing, product development, and sales teams to ensure successful product launches and promotions.
✅ Market Research: Support market research on the competitive landscape to support new opportunities and existing market positioning against key competitors. Utilize this data to inform product positioning and marketing strategies.
✅ Sales Enablement: Work closely with the sales team to develop training materials and sales tools that effectively communicate product benefits and features. Assist in preparing market and competitive insights through presentations and reports.
✅ Performance Analysis: Analyze and report on the performance of marketing campaigns, adjusting strategies as needed to optimize results. Define, measure, track, analyze, and report on performance metrics of launch-related efforts to optimize program performance.
✅ Proof Point Library Management: Collaborate with PMM colleagues to gather and maintain a central repository of proof points, such as customer testimonials and product-driven metrics, to support and substantiate Elation Health's product messaging.
✅ Advocacy: Work closely with Customer Marketing to ensure a well-rounded base of customer references who can speak to Elation Health's complete portfolio of solutions and services. This may include support for reference recruitment and vetting.
✅ Process Improvement: Support the development and implementation of foundational launch frameworks and product marketing processes to enhance efficiency and effectiveness within the marketing team.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: 3+ years of experience in marketing, sales, product, or a related role, preferably within the healthcare industry.
Required Skills:
- Excellent written and verbal communication skills, with the ability to create compelling narratives across different audiences and markets.
- Strong understanding of marketing principles and product life cycle.
- Proficiency in market research and data analysis techniques.
- Familiarity with digital marketing tools and platforms.
Preferred Skills:
- Experience with healthcare software or technology products.
- Fluency in Spanish or another language relevant to Elation Health's customer base.
ASSUMPTION: Candidates with experience in healthcare or healthcare technology may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000/year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: Elation Health offers competitive benefits and a flexible work environment to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Elation Health operates in the healthcare technology industry, focusing on electronic health records (EHR) and practice management solutions for independent primary care providers.
Company Size: Elation Health is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.
Founded: Elation Health was founded in 2010, with a mission to empower primary care providers through technology-enabled innovation.
Company Description:
- Elation Health is committed to enhancing physician and patient quality of life through its SaaS cloud-based clinical platform.
- The company focuses on building a delightful world-class experience that empowers physicians to deliver phenomenal care to patients.
- Elation Health serves 32,000 clinicians caring for millions of Americans.
Company Specialties:
- Electronic Health Record (EHR)
- Billing
- Artificial Intelligence (AI)
Company Website: www.elationhealth.com
ASSUMPTION: Elation Health's focus on innovation and improving patient care makes it an attractive employer for individuals passionate about healthcare technology.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing or a related field.
Reporting Structure: The Product Marketing Specialist will report to the Director of Product Marketing and work closely with cross-functional teams, including product development, sales, and customer success.
Work Arrangement: This is a remote position based in the United States, offering flexible work arrangements.
Growth Opportunities:
- Elation Health's rapid growth and expansion present opportunities for career advancement within the marketing team or other departments.
- The company encourages professional development and offers training opportunities to support employee growth.
- Working closely with cross-functional teams provides exposure to various aspects of the business, fostering a well-rounded understanding of Elation Health's operations.
ASSUMPTION: Elation Health's growth trajectory and commitment to employee development create opportunities for career advancement and professional growth.
🌍 Location & Work Environment
Office Type: Remote work with occasional in-person meetings and team-building events.
Office Location(s): Elation Health's headquarters is in San Francisco, California, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities, depending on the applicant's chosen location.
- Elation Health's remote work environment allows employees to live in various regions, providing flexibility in housing, cost of living, and personal preferences.
- Applicants should consider time zone differences and potential overlap with the team's working hours.
Work Schedule: Full-time, remote work with flexible hours and unlimited PTO
ASSUMPTION: Elation Health's remote work environment offers applicants the flexibility to balance work and personal life while maintaining productivity and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Product Marketing and other team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and analytical skills
- Cultural fit and alignment with Elation Health's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Demonstrate your understanding of Elation Health's mission and values in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills.
- Research Elation Health's competitors and market position to showcase your competitive analysis skills.
ATS Keywords: Product marketing, content creation, market research, sales enablement, performance analysis, collaboration, organizational skills, communication skills, data analysis, digital marketing, project management, customer advocacy, process improvement, competitive analysis, training development, messaging
ASSUMPTION: Elation Health's interview process focuses on assessing candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Elation Health uses industry-standard marketing and project management tools to support its marketing efforts and collaboration among teams.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Data-driven
- Empowering
Work Style:
- Remote-friendly and flexible
- Results-oriented and accountable
- Data-informed and analytical
- Collaborative and team-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you embody Elation Health's patient-centered value in your work?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: Elation Health values candidates who align with its patient-centered mission and demonstrate a strong work ethic, adaptability, and collaboration skills.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Balancing the needs of various stakeholders, including product development, sales, and customer success teams
- Keeping up with the fast-paced and ever-evolving healthcare technology industry
- Adapting to changes in product roadmaps, market conditions, or company priorities
ASSUMPTION: Elation Health's dynamic and growing environment presents both opportunities and challenges for its employees.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product marketing, requiring a strong understanding of product development and lifecycle management.
- Elation Health's remote work environment offers flexibility and work-life balance but may require self-motivation and time management skills.
- This role provides an opportunity to work in the growing healthcare technology industry, with potential for career growth and professional development.
ASSUMPTION: Applicants should consider their career goals, work preferences, and industry interests when comparing this role to other marketing positions.
📝 Sample Projects
- Developing a competitive analysis report to inform product positioning and messaging
- Creating a customer success story or case study to showcase Elation Health's value proposition
- Designing and executing a product launch campaign, including event planning, content creation, and cross-functional collaboration
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Specialist role at Elation Health.
❓ Key Questions to Ask During Interview
- How does Elation Health support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the Product and Customer Marketing team?
- How does Elation Health measure the success of its product marketing efforts, and what key performance indicators (KPIs) are used to track progress?
- What are the most significant challenges facing Elation Health in the next 1-2 years, and how can this role contribute to addressing them?
- How does Elation Health foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: These interview questions help applicants assess the company culture, team dynamics, and growth opportunities within Elation Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to this role.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills.
- Research Elation Health's competitors and market position to showcase your competitive analysis skills.
- Follow up with Elation Health's hiring team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
