📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: HARMAN International
🔹 Location: Northridge - California, USA & Richardson - Texas, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (15% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product messaging for the Professional Install Products Team
- Collaborating with cross-functional teams to understand project requirements
- Creating technical documentation, user manuals, and other content
- Staying updated on industry trends and competitor activities
- Working with various departments to ensure product positioning aligns with market needs
ASSUMPTION: This role requires a strong understanding of the Pro AV Integration space and excellent written communication skills. Candidates should be comfortable working with diverse teams and learning complex subject matter quickly.
📋 Key Responsibilities
✅ Research, outline, write, and edit content, working closely with various departments to understand project requirements
✅ Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, and market characteristics
✅ Gather information from subject-matter experts and develop, organize, and write procedure manuals, technical specifications, and process documentation
✅ Develop comprehensive documentation that meets organizational standards
✅ Gain deep understanding of products and services, and translate complex information into simple, polished, engaging content
✅ Write user-friendly content that meets the needs of target audience, turning insights into language for user success
✅ Evaluate current content and develop innovative methods for improvement
✅ Keep informed on industry news and trends, products, services, competitors, relevant information about legacy, existing, and emerging technologies, and the latest product-line developments
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong writing skills and the ability to understand and communicate complex information effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Engineering, Communications, or related field
Experience: Minimum 5 years of experience in Pro AV Integration space
Required Skills:
- Deep product application knowledge and understanding of full system solutions
- Proven ability to quickly learn and understand complex subject matter
- Experience in writing documentation and procedure manuals for various audiences
- Knowledge of principles and methods for showing, promoting, and selling products or services
- Superb written communication skills, with a keen eye for detail
Preferred Skills:
- BA or BS degree in Business, Engineering, Communications, or related field
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $94,500 - $138,600 (USD) per year
Benefits:
- Flexible work environment
- Employee discounts on world-class Harman and Samsung products
- Extensive training opportunities through HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- "Be Brilliant" employee recognition and rewards program
- An inclusive and diverse work environment that fosters professional and personal development
Working Hours: Full-time, with flexible office work in Northridge, CA preferred
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: HARMAN operates in the Computers and Electronics Manufacturing sector, focusing on automotive technology, lifestyle innovations, design, and analytics. The company is a global leader in audio and visual products, enterprise automation solutions, and connected car systems.
Company Size: HARMAN has 10,001+ employees worldwide, with a diverse workforce across the Americas, Europe, and Asia.
Founded: 1980, as a subsidiary of Samsung Electronics Co., Ltd.
Company Description:
- HARMAN is a global leader in automotive technology, lifestyle innovations, design, and analytics.
- The company's portfolio includes leading brands such as AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel.
- HARMAN's products and services can be found in over 50 million automobiles worldwide and power billions of mobile devices and systems connected across all platforms.
Company Specialties:
- Audio and visual products
- Enterprise automation solutions
- Connected car systems
- Software services for the Internet of Things
Company Website: www.harman.com
ASSUMPTION: HARMAN's size and global presence offer applicants opportunities to work on diverse projects and collaborate with international teams.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and skills
Reporting Structure: Reports to the Product Marketing Manager
Work Arrangement: Hybrid, with flexible office work in Northridge, CA preferred and up to 15% travel
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Chance to work on diverse projects across various brands and products
- Opportunities to develop skills through HARMAN University training programs
ASSUMPTION: The role offers growth opportunities based on individual performance, initiative, and the company's expansion plans.
🌍 Location & Work Environment
Office Type: Hybrid, with flexible office work in Northridge, CA preferred
Office Location(s): Northridge - California, USA & Richardson - Texas, USA
Geographic Context:
- Northridge, CA: Suburban area in the San Fernando Valley, with a mix of residential and commercial developments
- Richardson, TX: Suburban city in the Dallas-Fort Worth metroplex, known for its diverse population and strong economy
Work Schedule: Full-time, with flexible office hours and up to 15% travel
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the office locations offer access to diverse cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-person or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Writing and communication skills
- Product knowledge and industry expertise
- Marketing strategy and planning
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your writing samples, marketing plans, and other relevant projects
- Research HARMAN's products, brands, and industry to demonstrate your enthusiasm and understanding
ATS Keywords: Product Marketing, Technical Writing, Content Development, Marketing Strategy, Pro AV Integration, Industry Knowledge, Technical Documentation, User Manuals
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the candidate pool. Stay informed by monitoring the job posting and communicating with the HR department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS)
- Marketing Automation Platforms (e.g., Marketo, HubSpot)
- Project Management Tools (e.g., Asana, Trello)
- Industry-specific software and tools for Pro AV Integration
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects assigned.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Encouraging creativity and continuous learning
- Integrity: Upholding ethical standards and acting with honesty
- Excellence: Pursuing high-quality results and continuous improvement
- Diversity: Fostering an inclusive environment that values individual perspectives
- Collaboration: Working together to achieve common goals
Work Style:
- Dynamic and fast-paced, with a focus on results and innovation
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Flexible and adaptable, with a willingness to take on new challenges and learn quickly
Self-Assessment Questions:
- Do I have a strong passion for audio and visual products, and a deep understanding of the Pro AV Integration space?
- Am I comfortable working in a dynamic, collaborative environment and learning complex subject matter quickly?
- Do I possess excellent written communication skills and the ability to translate complex information into simple, engaging content?
ASSUMPTION: HARMAN values candidates who align with their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Keeping up with industry trends and technological advancements in the Pro AV Integration space
- Adapting to a fast-paced, ever-changing work environment
ASSUMPTION: The role presents both exciting opportunities and challenges, requiring strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Product Marketing Specialist vs. Product Manager: While both roles focus on product strategy and positioning, the Product Marketing Specialist role emphasizes content creation and technical documentation, while the Product Manager role involves cross-functional team leadership and roadmap development.
- Industry-specific context: The Pro AV Integration space is unique, with its own set of challenges and opportunities. Applicants should familiarize themselves with the industry's trends, competitors, and best practices.
- Career path comparison: The Product Marketing Specialist role can serve as a stepping stone to more senior marketing roles, product management positions, or other related fields within the company.
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help applicants tailor their application and prepare for interviews more effectively.
📝 Sample Projects
- Developing a comprehensive user manual for a new line of professional audio products
- Creating a marketing strategy and campaign for a newly acquired brand in the Pro AV Integration space
- Collaborating with the technical team to create technical specifications and documentation for a cutting-edge product
ASSUMPTION: Sample projects should demonstrate the applicant's ability to understand complex subject matter, create engaging content, and work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the company's long-term growth plans and product roadmap?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does HARMAN support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the applicant's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through HARMAN's talent community portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your writing samples, marketing plans, and other relevant projects
- Research HARMAN's products, brands, and industry to demonstrate your enthusiasm and understanding
- Follow up with the HR department one week after submission to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
