Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Rockwell Automation

🔹 Location: Cambridge, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Product Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing marketing strategies for medium voltage drive products
• Collaborating with cross-functional teams to ensure product alignment with customer needs
• Managing costs and financial objectives for new product introductions
• Supporting product quality issue resolution

ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and hands-on problem-solving. It's ideal for a proactive individual with a strong understanding of industrial automation and a passion for driving product success.

📋 Key Responsibilities

✅ Contribute to strategic marketing plans through the Business Strategy Review (BSR) process

✅ Operate through and influence cross-functional teams in a dynamic, matrix-style organization

✅ Help manage costs and financial objectives for new product introductions and post-introduction profitability

✅ Provide end-to-end response management for product enhancements, customer promotions, and inquiries

✅ Define, track, and report on key business objectives and goals to senior leaders

✅ Work with internal and external customers to solve complex problems and deliver timely, cost-effective quality solutions

✅ Support product quality issue resolution in collaboration with Customer Loyalty, Sales, Quality, and Technical Support teams

✅ Develop and manage commercial programs to generate new business and increase market share

✅ Expand knowledge of global industry trends, customer issues, and competition with a global perspective

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and day-to-day execution. It requires strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's Degree in a relevant field

Experience: Legal authorization to work in Canada is required. Ability to travel internationally up to 20% of the time.

Required Skills:

• Proven experience in product marketing or a related field
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Familiarity with the global Industrial Automation and/or Variable Frequency Drive or motor control market space and trends

Preferred Skills:

• Bachelor's degree in Mechanical or Electrical Engineering
• Minimum of 5 years of experience in Industrial Automation/Power Control Product Management or Engineering, specifically with Variable Frequency Drives
• Experience with strategy development, profit and loss management, and customer relationship management

ASSUMPTION: While a degree in a relevant field is required, Rockwell Automation values experience and transferable skills. Candidates with a strong background in a related field are encouraged to apply.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Estimated based on industry standards for a Product Marketing Specialist with 5-10 years of experience in the Automation industry)

Benefits:

• Health Insurance including Medical and Dental
• Health Care Spending Account (HCSA)
• Employee Assistance Program (EAP)
• Retirement plans
• Paid Time off
• Volunteering Time off
• Employer Savings Plan Matching
• Employer Paid DC Pension
• Maternity and Parental Leave Top-Up
• Fitness Reimbursement Program
• Flexible Work Schedule

Working Hours: Full-time, typically 40 hours per week. Hybrid work arrangement with 3 office days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Rockwell Automation offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Rockwell Automation is a global leader in industrial automation and digital transformation. They operate in a dynamic and competitive market, serving customers in various industries such as manufacturing, oil and gas, and mining.

Company Size: With over 20,000 employees worldwide, Rockwell Automation is large enough to offer diverse opportunities but maintains a culture that values individual contributions.

Founded: Rockwell Automation was founded in 1903 and has a rich history of innovation and growth.

Company Description:

• Rockwell Automation provides industrial automation and digital transformation solutions to help customers increase productivity, improve plant efficiency, reduce costs, and enhance overall performance.
• The company's flagship brands, Allen-Bradley and Rockwell Software, are recognized for innovation and excellence in the industry.
• Rockwell Automation fosters a culture of continuous improvement, collaboration, and innovation.

Company Specialties:

• Industrial Automation
• Manufacturing
• Safety Products
• Automation Systems
• Drives

Company Website: http://www.rockwellautomation.com/

ASSUMPTION: Working at Rockwell Automation offers opportunities to collaborate with a diverse and talented team, drive innovation, and make a significant impact on the global manufacturing industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the product marketing function.

Reporting Structure: The Product Marketing Specialist reports to the Lead Product Manager for the PowerFlex®6000 Medium Voltage Drives.

Work Arrangement: This is a hybrid role, requiring employees to work on-site at the Cambridge, ON office for 3 days per week.

Growth Opportunities:

• Potential career progression into senior product marketing roles or other leadership positions within Rockwell Automation.
• Opportunities to work on diverse projects and gain exposure to different aspects of the business.
• Chances to develop skills in strategic planning, cross-functional collaboration, and product management.

ASSUMPTION: This role offers a balance of strategic and tactical work, providing opportunities for professional growth and development within the product marketing function.

🌍 Location & Work Environment

Office Type: Rockwell Automation's Cambridge, ON office is a modern and collaborative workspace designed to foster innovation and productivity.

Office Location(s): 1201 South Second Street, Milwaukee, WI 53204, US; 2 Executive Dr, Chelmsford, MA 01824, US; 6400 W Enterprise Dr, Mequon, WI 53092, US; 15375 SE 30th Pl, Bellevue, WA 98007, US; 1 Allen Bradley Dr, Cleveland, OH 44124, US; 750 Chester Rd, Delta, BC V3M 6J1, CA; Zur Gießerei 19-27,, Karlsruhe, 76227 , DE; De Kleetlaan 12A/12b,, Machelen, 1831, BE

Geographic Context:

• Cambridge, ON is a vibrant and growing city located in the Greater Toronto Area, offering a mix of urban and rural living.
• The city is home to a diverse and multicultural community, providing a rich and dynamic work environment.
• Cambridge, ON is strategically located, with easy access to major transportation networks and nearby international airports.

Work Schedule: The hybrid work arrangement allows for a flexible schedule, with employees working on-site for 3 days per week and remotely for the remaining 2 days.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional team members
• Final interview with the hiring manager and/or other senior leaders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Industry knowledge and market trends
• Cultural fit and alignment with Rockwell Automation's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with product marketing, strategic planning, and cross-functional collaboration.
• Demonstrate your understanding of the global Industrial Automation and/or Variable Frequency Drive or motor control market space and trends.

ATS Keywords: Product Marketing, Strategic Planning, Cross-Functional Leadership, Financial Management, Product Communication, Performance Tracking, Collaboration, Product Quality Support, Commercial Programs, Market Knowledge, Industrial Automation, Variable Frequency Drives, Motor Control

ASSUMPTION: The interview process at Rockwell Automation is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Project management tools (e.g., Asana, Trello)
• Market research and analysis tools (e.g., Nielsen, Mintel)

ASSUMPTION: The tools and technologies required for this role are standard for the product marketing function and can be learned or adapted to as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Customer Focus
• Integrity
• Innovation
• Performance
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you results-driven and accountable for your work?
• Are you adaptable and open to change in a dynamic work environment?
• Do you have a strategic and forward-thinking mindset?

ASSUMPTION: Rockwell Automation values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit with the company's values are more likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a dynamic, matrix-style organization
• Navigating a large, global organization with diverse teams and stakeholders
• Keeping up with the fast-paced and ever-evolving industrial automation market
• Balancing on-site and remote work in a hybrid arrangement

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on cross-functional collaboration and financial management.
• In the industrial automation industry, this role requires a strong understanding of variable frequency drives and motor control systems.
• Career progression in this role may lead to senior product marketing positions or other leadership roles within Rockwell Automation.

ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and financial management, making it an attractive opportunity for experienced product marketing professionals.

📝 Sample Projects

• Developing a go-to-market strategy for a new medium voltage drive product launch
• Conducting market research and analysis to identify trends and opportunities in the global industrial automation market
• Managing a product recall or quality issue, collaborating with cross-functional teams to resolve the issue and minimize customer impact

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring strong analytical, communication, and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to Rockwell Automation's overall strategy and growth?
• What are the most significant challenges facing the medium voltage drive product portfolio, and how can this role address them?
• What opportunities are there for professional development and growth within this role and the organization?
• How does Rockwell Automation support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://rockwellautomation.wd1.myworkdayjobs.com/External_Rockwell_Automation/job/Cambridge-Ontario-Canada/Product-Marketing-Specialist_R25-2542
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, cross-functional collaboration, and market knowledge.
• Prepare for behavioral and technical interview questions that assess your problem-solving skills, communication, and cultural fit.
• Research Rockwell Automation's products, industry, and competitors to demonstrate your understanding of the business and market trends.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.