📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Lone Wolf Technologies
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive marketing plans in collaboration with the Product Marketing Manager
- Conducting market research and analysis to identify trends, competitive landscapes, and customer needs
- Crafting compelling value propositions and messaging for target audiences
- Implementing and executing marketing strategies outlined in the plans
- Creating and optimizing content for various marketing channels
- Monitoring and analyzing campaign performance metrics for continuous improvement
- Collaborating with internal and external stakeholders to gather product information and insights
ASSUMPTION: This role requires strong collaboration skills, adaptability, and a deep understanding of marketing strategies and KPIs. While real estate industry knowledge is preferred, it's not required, making this an excellent opportunity for a motivated individual looking to break into the industry.
📋 Key Responsibilities
✅ Work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans
✅ Conduct market research and analysis to identify key trends, competitive landscape, and customer needs
✅ Assist in crafting compelling value propositions and messaging for target audiences
✅ Implement and execute marketing strategies outlined in the plans
✅ Collaborate with the marketing team to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials
✅ Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement
✅ Collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation, requiring a well-rounded skill set.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 2+ years of product marketing experience in B2B SaaS solutions
Required Skills:
- Proficiency in translating features and functionalities into real-world benefits and value propositions through positioning/messaging
- Knowledge of marketing, strategy, and KPIs
- Strong communication and storytelling skills with the proven ability to develop creative solutions and adapt messaging to different audiences for different goals
- Collaborator who can work positively with a range of stakeholders across the company, mitigating potential disagreements and finding common ground
Preferred Skills:
- Deep knowledge of the real estate industry
ASSUMPTION: While real estate industry knowledge is preferred, it's not required, making this role accessible to candidates from diverse backgrounds.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Product Marketing Specialist role with 2-5 years of experience in B2B SaaS)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on real estate technology
Company Size: 201-500 employees, large enough to offer diverse opportunities but small enough for individual impact
Founded: 1989, with over 35 years of experience in the real estate industry
Company Description:
- Lone Wolf Technologies provides real estate professionals with the technology tools they need to lead in their industry
- Offers a range of solutions, including transaction management, back office and accounting, websites, mobile products, revenue generation services, consulting, coaching, development, marketing, and CRM
- Committed to making real estate simple by connecting tools and providing an exceptional user experience
Company Specialties:
- Back Office Management and Accounting
- Websites
- Front Office Management/Extranet
- Mobile Products
- Revenue Generation Services
- Consulting and Coaching
- Development
- Marketing
- CRM
Company Website: www.lwolf.com
ASSUMPTION: Lone Wolf Technologies' extensive experience and focus on real estate technology make it an attractive employer for candidates interested in the industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Product Marketing Manager
Work Arrangement: Remote, with flexibility for on-site work as needed
Growth Opportunities:
- Potential advancement to a senior-level role within the marketing department
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
ASSUMPTION: This role offers a mix of strategic and creative responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote, with the option to work on-site at one of the company's locations
Office Location(s): Dallas, Texas, and Cambridge, Ontario
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- On-site locations offer opportunities for in-person collaboration and networking
- The company's headquarters in Dallas, Texas, provides access to a vibrant tech industry and a diverse range of cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere, while on-site locations provide a collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Case study or project presentation
- Final interview with the director of marketing
Key Assessment Areas:
- Marketing strategy and planning
- Communication and storytelling skills
- Collaboration and stakeholder management
- Problem-solving and adaptability
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and the company
- Be ready to discuss your experience with market research, competitive analysis, and campaign performance metrics
- Showcase your ability to craft compelling value propositions and messaging
ATS Keywords: Product Marketing, B2B SaaS, Marketing Strategy, KPIs, Value Propositions, Messaging, Campaign Performance, Stakeholder Collaboration, Real Estate Industry
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and ability to collaborate effectively with the team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Adaptable and flexible
- Results-driven
- Strong communicator and team player
- Analytical and strategic thinker
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Can you adapt your communication style to different audiences and goals?
- Do you have a strong understanding of marketing strategies and KPIs?
ASSUMPTION: Lone Wolf Technologies values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a passion for real estate technology.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with various stakeholders may present communication and coordination challenges
- The remote work arrangement may require strong self-motivation and time management skills
- Working in the real estate industry may involve learning new terminology and concepts
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to a Product Marketing Manager role, this position focuses more on execution and less on strategic planning and leadership
- In contrast to a Marketing Coordinator role, this position requires a deeper understanding of marketing strategies and KPIs, as well as more advanced analytical and communication skills
- Career progression may involve moving into a senior-level marketing role or exploring other areas of the business, such as sales or product management
ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, providing a strong foundation for a career in marketing or related fields.
📝 Sample Projects
- Conducting a competitive analysis of a key market segment and developing a strategic response
- Creating a comprehensive marketing plan for a new product launch, including messaging, channel strategy, and campaign timelines
- Analyzing campaign performance metrics and making data-driven recommendations for optimization
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to creative execution and analytical evaluation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of working in the real estate industry, and how does this role address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and skills, with a focus on product marketing, market research, and campaign performance analysis
- Prepare a cover letter that demonstrates your understanding of the role and the company, and explains how your background and skills make you a strong fit for the position
- If applicable, prepare examples of your work, such as marketing plans, value propositions, or campaign performance reports
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
